Questions To Ask an SEO Agency While Choosing One to Represent Your Business

Setting up your own business can be pretty overwhelming. Deciding on a clear cut business mission, hiring or designing yourself a logo and company slogan, renting out business space either online and/or in town, there can be a lot of work involved. Therefore, it’s even more important that your business gets the traffic and attention it needs in order to succeed. In order to do so on the internet, you need to be easily found. This is one of many services that an SEO agency can offer. But as you start looking for one, it’s good to go into the conversations knowing what to look for and what to expect from a good agency.

How Does an SEO Agency Work

Search engines usually try to bring up the most relevant sites first, where relevant generally means most visited. If you want to further boost traffic to your website, consider employing an SEO, or search engine optimization, service. An SEO writer will write interesting articles that will link to your website, subtly name dropping your business and making it more likely that people will investigate your products. The more traffic you have, the easier it can be to show up in a search engine as a recommendation for your business, and the more likely it can be that customers choose your products or services.

What a Good Agency Can Offer

A good agency can write engaging articles on a variety of topics that can be relevant for several years, or as it is called in the business, an evergreen article. This ensures that the content of the article can be read and used for years, thus avoiding having to constantly rewrite articles in order to keep their information fresh and accurate. Ask your SEO agency if it can provide well researched, accurate, and interesting articles that can stand the test of time.

Other Services

Since SEO is similar to or related to other forms of advertising, some SEO companies will do more than simply write articles and help tailor or provide ads that can be listed on a variety of social media. This is just as important, especially as more and more people are spending time online, either for their personal life or for business. Additionally, some services will go a step further in helping you promote your business online, and can help you with setting up or improving your website, which is another key component of bringing people to your website and keeping them there with an easy to navigate and aesthetically pleasing website. Ask your SEO agency if they offer any other kinds of services, and if not, consider using one that does.

Tips for Selecting Social Media Marketing Companies in Denver

Great social media drives traffic to your site, increases your engagement, your viewership and improves your conversion rate, leading to higher sales. That’s the kind of advantage you get when you up your game on social media pages and channels. However, not all companies have the right in-house talent for this. That’s where hiring a social media marketing company in Denver comes in handy.

Don’t know how to find a competent and reliable team to help you out? Read on for helpful tips:

Ask around

You’d be surprised at how helpful your contacts can be. So don’t be afraid to reach out and ask around. You might be lucky enough to find someone who can get your search off to a good start.

Get referrals

Referrals are a great way to find reliable and competent services. So don’t dismiss them. Follow up on those referrals. Word-of-mouth suggestions can help you find and hire the best online marketing experts for your business.

Check for credentials

What kind of experience and expertise do they bring to the table? You’ll want to make sure your business is in good hands so it pays to hire a social media marketing company in Denver with the experience and skills you need.

Consider past clients

Choose a team that has experience working for clients in your field or industry. It’s more than likely that they’ll have great insights and have the right contacts to build up your social media channels the best way possible.

Match with your budget

One of the first things you’ll need to talk about is cost. You should find out if their services are well within your budget or not. Don’t try to go above and beyond what you can reasonably afford.

Look around

Some companies might charge for considerably higher than your budget. If that happens, it wouldn’t hurt to go and look elsewhere. Just keep shopping around until you find the company that can provide you with the help and assistance you need, all without draining your budget dry.

Ask about campaign targets and KPIs

Key performance indicators or KPIs help you gauge the success of a particular campaign. So ask them how they’ll track, monitor and measure their campaigns. This should help you decide if they’re worth a go or not.

So don’t let your online marketing efforts lag behind your competition. Hire help. Contact us at Online Marketing Media today.

social media mind map with networking concept words

Why Hiring an Online Marketing Company is the Best Marketing Decision You Can Make

There’s a very good chance that, as you read this, you are connected to the internet. Whether you’re on your phone while you’re out on the town, your laptop at home or your desktop at work, many of us have near constant access to the world wide web. Recent statistics show that a little over half of the world’s population has access to the internet, making it easier than ever for a small business to have a global impact. But as the virtual market is flooded with more and more companies, it’s important to know how to take full advantage of the internet’s accessibilities.

SEO Writing

SEO, or search engine optimization, is one of the most important aspects of marketing. Using search engines to find businesses, research facts, or just look up pictures has practically become a part of pop culture. Search engine optimization helps search engines find your business when people enter terms related to your products or services, which means exposure to potential clients. Better SEO writing means better online marketing and more exposure, which can mean more traffic to your company’s website.

Website Design

Appearances may not be everything, but when it comes to website design it still matters quite a lot. Having a visually appealing website is very important, and it can be difficult to balance functionality with form, especially when it comes to optimizing a webpage for use on mobile devices with much smaller screens and touch capabilities. First impressions are everything, and if a prospective client has trouble navigating a clunky, visually uninteresting or confusing website, there’s a high chance they won’t come back.

Email Services

As the internet is a global platform, email is a very important way of keeping in touch with clients. Having an automated email service for promotions, advertising, or even just account activation is essential, especially in today’s world of instant gratification. It’s very inefficient, especially for a small business, to have a 24 hour on call service when many companies choose to automate many of their emails. Manage large numbers of promotional emails, as well as streamline the subscription and subscription process, by automating some of your email services.

Advertising has and always will be one of the most important parts of sustaining your business. But as the face of advertising changes and as the internet continues to be more and more essential to the success of a company, it’s vital to take advantage of this growing platform. If all of this feels overwhelming, consider hiring an online marketing company to help you manage all of the complexities of the internet for business.

Market Beyond The Search Engine With Social Media Marketing

Aside from traditional TV and print ads, a new type of marketing is starting to emerge: social media marketing. Now, people no longer have to depend on old-fashioned telephones and letters to keep in touch. Social media allows people to keep up with all of their friends and family by posting status updates, sharing photos, and instantly sending messages to one another.

The Rise of Social Media
While it took a few years for social media to rise through the ranks, it is now an undeniably powerful force to be reckoned with. According to Statista, Facebook now has a whopping 1.71 billion active users per month. That is no statistic to sneeze at! And that’s only for a single social network—consider the fact that many more platforms such as Twitter, Instagram, and Tumblr exist as well.
Taking Advantage of Social Media for Business
You may be wondering what all of this means for your business. Whether your offices are located in sunny San Diego or Denver, CO, any entrepreneur can benefit from this new technology. But how do you use social media to effectively market your company?
Marketing Your Company the Right Way
Utilizing social media marketing isn’t as simple as signing up for an account and posting whatever comes to mind. Here are a few suggestions for hooking your audience in:
1. Provide a Service to Your Customers
Customers want to be able to easily reach you for any questions they may have. Hire a social media manager to take care of troubleshooting and inquiries to make your customers feel that you care about their needs. Do outline whether you have a strict schedule or operate 24 hours a day, though.
2. Offer Enticing Discounts and Promos
Give your audience a reason to follow your accounts by providing exclusive discounts only on your social media feeds. Then, encourage them to share these promos with other people they know.
3. Come Up with Meaningful and Engaging Content
As with SEO, don’t just post random articles or graphics on your site. Make sure to create useful and relevant information that your audience can actually learn from. This will also make your appear as an expert in your field.
As they often say: strike while the iron is hot. Take advantage of social media while it is still relevant to your audiences, and you’re sure to see an increase in your business’s profits.

Why Hiring An Online Marketing Company is Your Best Marketing Decision

Online marketing is more than putting up a site, slapping on some content and then waiting for the orders to come pouring in. If you want to make the most out of your site, you need the help of experts. Here’s why hiring an online marketing company in Denver might just be the one thing you need to improve your bottom line.
You need help with keywords
If you thought SEO campaigns are built on nothing more than randomly picked keywords, you might derail your own digital marketing campaign efforts. An online marketing specialist will help you determine what keywords to optimize and which ones to toss out. This will help clean your pages of any keyword clutter.
You need copywriting help
Bad content can reflect on your business and detract from your credibility and trustworthiness. Good content not only boosts trustworthiness, it also makes it easy for you to attract more consumer interest. So don’t just make do with sloppy content that does nothing to win your customers over.
You don’t measure results
If you can’t measure or track it, then you won’t be able to use it to generate better insights into the buying decisions of your target audience. An internet marketing company can provide you with Google analytic services to help you change that. This helps you get access to a treasure trove of market insights that will improve the way you do your business and reach out to your customers.
You aren’t up on social media trends
Social media channels are a great way to generate traffic for your ecommerce sites. And anyone who knows how to take advantage of these social trends has a far better chance of making their business competitive and relevant in today’s market. That’s a good thing since it helps set you apart from the rest of the competition. If you don’t stand out, you could lose out on a lot of potential customers out there.
You want to expand your market
With the help of an online marketing team, you can compete with big companies with deeper pockets when it comes to reaching out to your audience. With social media platforms, apps and responsive sites, you won’t have to spend millions in advertising dollars just to get the message across to your market.
Contact us Online Marketing Media
Want to improve your site traffic and revenue? Give us a call today. With a team of experts, we can help you win your market.

Benefits of Hiring a Website Design Agency

Your website expands your reach, opens your businesses to millions around the world, and builds brand awareness and recognition. Done right, a website could improve your business and bottom line. Bad site design, though, could dramatically reduce your chances of achieving that. Need help? Hire a reputable and trustworthy website design agency in Denver CO to assist you.
Expertise
A professional site design team can take one look at your creative brief and provide you with a number of ideal options. With their experience and training, they know just how to get your site design done in the most efficient way.
Quality
Along with efficiency, quality results are among the best benefits to hiring pros. Designing your own website and having one designed by experts in the field are going to net you two very different results. If you want a site that looks professional—and you should want the best site you can get—opting for pros is a sound choice. Sites that look unprofessional might turn potential customers away. That’s the last thing you want to happen.
Navigation
Do customers have to go through a lot of pages during the checkout process? Pros know to streamline the navigational experience so that it flows along with ease. They’ll find a way to do it with four pages instead of eight. A shorter checkout process on your site is much easier and more convenient for your online customers, which makes for better user experience.
Organization
If there are too many elements on your site, it could confuse your customers and cause them to abandon the page before they even get a look at your products or services. Website design specialists are great at organizing the content on your site to ensure that all the elements achieve a cohesive design. That’s one way to effectively lower the bounce rate on your site.
Speed
Pros know what to do so that they can get the job done faster. If you want faster results or want to get your site up as soon as possible, forget the DIY approach and hire professionals to take care of your site. This way, you can get the results you want without compromising quality for speed.
Online Marketing Media
We provide website design services for small to mid-size organizations. Improve the way you reach out to your target audience. By putting up a site or upgrading the look and feel of your old one, you can boost your business and bottom line in no time. For help or inquiries, contact us today.

Web Design concept image with technology icons and copyspace

Impact of Social Media Marketing on Your Business

Many businesses have functioned well over the last few decades even without the internet, let alone social media. And for some, this model continues to work, as these businesses have most likely already have an established customer base that they have been serving for generations. With social media changing the game plan of marketing, however, these businesses may need to catch up.

Whether your business is old or new, we at Online Marketing Media have services for social media marketing in Denver CO that we believe can offer something that can improve your customer base.

Wider Reach

Some businesses often cater to certain demographics in certain locations. During business planning, this is often referred to as the “target market.” However, our partner businesses who try to expand from their target market are often surprised at the diversity of people that they attract.

If you opt for social media marketing in Denver CO, you expose yourself to a wider audience, attracting many people who you may not have thought would be interested in your product.

Get Sought Out

Even if you don’t plan to expand your business beyond your location, as with artisan small businesses, you will want to establish yourself as a specialist in your location. Social media marketing in Denver CO can often help interested customers from all over the country seek out your business when they’re in town. This is especially if you are able to show the world that you offer something unique that sets you apart from other businesses.

This is especially important now that more and more people actively seek the best products for them through the use of the internet.

Customer Engagement

Finally, social media marketing in Denver CO allows your customers to be better engaged in your business. You are able to get immediate feedback on your website or social media sites. You can answer inquiries right away and relate to your customers at a more personal level. This also brings word-of-mouth to the next level as satisfied customers will be able to share your product with their friends with one click.

If you want to reap these benefits for your business, go ahead and give us a call or send us a private message so that we can help you out. We know that social media marketing in Denver CO can take time and effort, which you might not have if you’re busy with day-to-day operations. We’re sure that we can help your business reach its full potential through the use of modern technology.

Importance of Social Media Marketing in Denver CO

These days, a site alone isn’t going to cut it. There’s tremendous competition online. If you want to improve your visibility and get a bigger share of the consumer pie, then you’d have to improve your efforts in reaching out to your market. While SEO campaigns can get you far, it shouldn’t be the only trick you have up your sleeve. These days, a mixed bag can get you the help you need. That’s where social media marketing comes in.

It’s Personal

You’re running a business, but to your customers, it’s personal. Every time they shop at your store, eat a meal, or stay at your hotel, they take that experience personally. With the way social media platforms work, it’s easy for you and your audience to talk to each other and have a real conversation. This makes for a better relationship in many ways. At Online Marketing Media, we believe that the more human you make your branding, the more resonant and appealing it often is.

Improves Loyalty

Ever wonder why Apple has those long, insane queues would spring up every time they have a new product launch? The answer is simple: their customers have brand loyalty. Their marketing is often a standout because it’s individual, unique, and fresh. That kind of uniqueness resonates with people. It’s one of the reasons why people support its products. That’s the kind of brand loyalty you want. By using social media to foster closer relationships with your customers, you’d have a huge chance of cultivating this kind of adulation as well.

More Reach

Social media works at a massive level. When you share a post, you don’t just spread the news to everyone in your circle. You also have the possibility of reaching out to another person’s network. Imagine how huge that pool is. It’s no wonder why the right posts can go viral in just under a few hours. That’s how massive your reach can be.

More Conversion

Because you’re online, you aren’t just limited to the local market. If you have an online shop, you can advertise to the rest of the world. Who knows? Your products might be doing great locally, but what if you hit it big in another market over at the other side of the pond? That’s an excellent opportunity not just to add to your clientele but to grow your business as well.

These are all excellent reasons to go for social media marketing services. If you’re ready to take your business to the next level, contact us at Online Marketing Media and we’ll help you get started.

Quick Guide to Blowing Up Social Media for Businesses

In the past decade, social media has grown from a niche interest for millennials to an inescapable ubiquity. Businesses, of course, have seen this and taken advantage of it in various ways. You might utilize Twitter or Facebook to promote your brand, but how many clients are you actually reaching? Is the time put into these efforts actually increasing your profits? For many businesses, the answer is no. The good news, however, is that a social media marketing expert in Denver, CO can help you turn social media into tangible business. You don’t need to worry about optimizing, promoting or pinning your advertisements anymore. Here are a few ways an expert can take your social media presence from zero to hero.

Get in Front of the Right People

One of the biggest hurdles facing companies is aiming their marketing efforts at their target clientele. When you post on Twitter, it may be seen by somebody interested in your services, or it may float off into a void. It can be hard to manage your accounts in a way that ensure the former scenario takes place. This is where a social media marketing expert in Denver, CO comes in. Hiring a specialist can massively reduce the stress of managing your social media accounts, and an expert will know exactly how to make sure you’re seen by people who want to buy your services.

Get More Clicks

A result of improved focus is increased clicks. This means that more people will see your presence on social media and click to view more information on your website. These people are one step closer to becoming clients, and once they’re on your page, you can offer a full sales pitch for your products or services. Including resources like a contact form or phone number puts the next step right in front of them, and that’s how marketing turn into money.

Attack From All Angles

If you’ve tried to handle your own social media promotions, you know that coordinating multiple accounts across multiple platforms can be a nightmare. Nothing is worse than trying to keep track of passwords posts and messages coming at you from all directions. This is the specialty of a social media marketing expert in Denver, CO. We don’t shy away from taking the reigns and attacking from all angles. This means we coordinate our marketing efforts throughout several venues to reach more people, and you get to see the benefits. Don’t waste time struggling with social media when you should be focusing on running your business.

Tips And Tricks For Generating Great Leads

Generating leads is crucial to success in business. If you can’t generate leads to boost sales, your business will  struggle. This article has tips that can boost your lead generation strategy, and hopefully, your selling power. Becoming a pro at lead generation can lead you to success.

With digital advertising, it is important to create landing pages that your leads can see. It can be more effective to have landing pages that go to the ad. You are giving them the information that they wanted in the first place. Put that together with your contact form and you can easily generate leads.

Look at customer reviews when you are trying to get leads. If there is data supporting your claims, people will buy from you. Use proven studies that illustrate the benefits of your wares, and publish written testimonials given to you from satisfied customers.

Clear up any privacy or opt-out issues. People who have opted out or chosen not to receive any benefits you offer should not be followed up. It wastes your time and invades their privacy.

Use your phone to make calls and see if people need what you have to sell. It’s amazing how many people will actually want to hear your sales pitch. From Bibles to bookends, there is someone who wants what you’re selling, so give them a call.

Are there any events happening near you which fall within your field? Wedding shows may be of benefit to someone in the real estate market. This is a good venue for promotion, as newlyweds are often looking to purchase a new home. Refer to the classified section of your local paper to understand what will soon be available in your area.

Consider long-tailed keywords when you look for specific keywords to drum up leads. Don’t overdo it, but long-tailored keywords can help you target specific audiences. Keep working with different ones, tweak them later on when you need to, and eventually you’ll find what works great for you.

Check for lead groups in your area. These groups are generally made up of business owners who offer leads to one another. You’d be amazed how much a landscaper or dentist or teacher could benefit your lead generation. You could have client that has a dental issue, and you could help out the dentist.

Seek out subscriptions for your blog. If readers subscribe, they’ll be alerted when you add new content. You can also gain leads this way. Blogging is one of many lead generation tools you need to utilize.

Look on every page your website has to see if it has a clear call to action on it. Regardless of what it is you are trying to sell, people will have to know where they can go to get it. Be clear when you word things and don’t have clutter on pages so people know what to do.

A solid plan is always important. Make sure to get rid of what is not working though. Particularly if you’re on a strict budget, you need to focus resources on the most effective tactics.

You won’t get many leads from your website unless it’s aligned with social media beside it. You should make the most out of all channels like Facebook or Twitter. Don’t just stick with one campaign. Try different campaigns so that you’ll get a bigger picture of what isn’t working and what is working well.

Before you spend any money on a database full of leads, make sure the leads within the data are actually helpful to you. Your offers may only appeal to those interested in a specific niche. If you are buying a batch of leads of people who aren’t looking for your product or service, it can be a big waste of time. You could get lots of leads that are not even close to your demographic needs.

Your website should be one that looks high quality. Publish intriguing content so that customers pay attention and turn into leads. Always produce error-free content. If it is riddled with errors, you will turn off potential customers.

Failing to find new leads could be the death of your business. Hopefully, you’ve just been enlightened on how to go about generating leads. Once you have this down, you can personalize the process. If you generate leads, you won’t have a shortage of customers.