SEO Strategies from Parker Colorado

SEO Strategies in Parker Colorado
Tonight’s SEO tips are simple and straightforward.
1.Blogging for Business
2.Google Hangouts on Air for Business
3.Social Media startegies for Business
If you have any questions, check out our website or call today (720) 432-1736

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Effective Video Marketing Methods

Today’s post details some of the most Effective Video Marketing Methods.

Video Marketing has become one of the most effective ways to reach your target customer. Not only do you have the same promotional advantages that were once only associated with webpages (SEO and Social Media Sharing), you also have the added benefit of a medium designed to make a personal connection with your viewer/customer. There are several different ways for you to use video in order to market your business. Here are a few to consider:

Screenshare Video

Screenshare videos allow you to share your screen with your viewers. If you have something that you would like to demonstrate to your customers that is on screen and computer related, you can do a Screenshare video. In order to do one, you’ll need some special software (in some cases it’s free), which will give you the ability to narrate while you move and click around your screen in real-time.

Screenshare videos are great for customer service as well as enhancing the value of your existing products. For companies that want to make sure that a customer is able to properly utilize their add-on services, Screenshare videos are a great way of giving them a visual representation of what they can actually attain.

Slideshow Videos

Slideshow videos are simple to make and typically don’t require any additional software. Whether you own a Mac or Windows computer, the capacity to create a Slideshow video is typically resident on your laptop or desktop machine when you purchase it.

In order to create a Slideshow video, you will select relevant digital images that you would like to show to your customer. In some cases you will be narrating to the viewer what they’re seeing in the images. In other cases, the images will be complementary to what you are talking about in the audio portion of your video, while not always directly related.

Whiteboard or Animated Video

Animated videos are used to draw the attention of the viewers’ eyes and fixate them on your message. The action in the video is literally being created in front of the eyes of the viewer, in real time.

In other words, the message that you want to convey to the viewer is literally being written in cartoon forum, letter by letter so that your customer is part of the experience of “creating” the video. While this visual (cartoon-like) message is being written and presented, a narrator is providing an audio commentary of what is being transmitted.

The true advantage of using animated videos, is that they are effective in getting customers to pay attention to the actual video. The key to making an animated video work is to make sure that the targeted customer actually sees it. That means that it’s most effective when found in a search or paid campaign that’s initiated by a person searching for specific information.

Google Hangouts on Air

Google Hangouts on Air are a very effective and simple way to capture video live. It will then record your video and post it to you Google + page and your You Tube channel. It could be used to interview people, do training, screen share, webinar and so many other valuable features.

When you’re creating videos for your business, the first issue that you will want to deal with is how to describe what people are going to see. There are two basic ways to give viewers an idea of what’s in your video.

First, you can typically give viewers a thumbnail image that represents what they will actually see. You should pick the most visual and exciting image that viewers can latch on to. Secondly, you can create a title that incites curiosity in the viewer or customer. When you write your title, you’ll want to do so in a way that will make people want to see what’s inside. Therefore, when you write your title, do so to stir up desire in the viewer and not just to provide information to them.

If you need help with Video Marketing or just don’t want to do it yourself, contact
Online Marketing Media today at (720) 432-1736

How Your Local Buyers Make Decisions

Local buyers behave in some pretty predictable ways even with all of technological changes that there have been in communication. These buyers have a specific need that they’re trying to fulfill and go to the internet to take care of it. Those businesses that can meet the buyers with the right message will win. This process of “meeting the buyer” isn’t complicated although the competition is fierce.

All Businesses Have Access to Internet Marketing Strategies

As the classification of internet marketing matures, its strategies have become known to most business owners.  You’ve seen these strategies in newspapers, trade publications and business magazines being discussed in various ways. Unfortunately, those discussions aren’t organized in any particular order.

That means that one week you’ll hear about “how to successfully use social media”. The next week you’ll hear about a strategy on “how to successfully select a SEO consultant”. And finally, you probably read in numerous articles about what you need to do to get ready for “the mobile revolution”.

All of these strategies are only parts of a whole plan. What is most important is that you understand how your typical buyer makes the decision to buy the products and services that you sell. That will help you to determine how all of these strategies fit together for your business.

Finding Out Who Your Buyer Is

Doing some research on your typical buyer will go a long way toward deciding what kind of marketing strategies are going to have the most success. That doesn’t mean that you need to pay a large marketing firm for this information. You can do a great job of gathering this research yourself, by setting up online surveys and sending an e-mail to your customers to take them.

You basically want to know a couple of things. First, you’ll want to know how they came to find out about your business. And then 2) you’ll want to know about their most recent purchase with you. You should try to find out about what drove their decisions to do business with you. This is important because you’ll be getting a sense for how you’re getting people to come to your location and make the decision to buy.

In addition to getting information on their decision-making, you’ll want to know who your buyer is. Finding out their age and gender is often key to being able to discern some of their preferences.

While this information won’t be an exact predictor of future buyer decision-making, you will be able to learn from trends and patterns as more of your buyers return surveys to you. The downside to this, of course is that you may never get a significant number of your customers to return your surveys.  This will delay you in getting the help you need to tweak your marketing campaigns.

Working with Professionals

One shortcut to getting the kind of information that is typically gathered by large research firms, is to work with people who have access to large scale marketing studies and information. Industry professionals often subscribe to research firms whose job it is to find out what goes into buyer decisions.  These research firms survey millions of different kinds of buyers and then report this data the industry professionals that subscribe.  Local marketing consultants and their companies often subscribe to multiple services that provide this kind of information.

By working with local marketing consultants, you can often get access to some of this valuable information without having to pay the exorbitant fee that a research firm would charge you. In addition to this, most marketing consultants will help you to bring context to the statistics. In other words, they will help you to apply the information from the research firm to your individual business.

Updated Website For Denver Water Damage Company

Online Marketing Media recently relaunched a professional website for Dry Right, LLC, a Denver Water Damage Company. They are based in Parker, Colorado but serve the entire Denver Metro area and beyond. Dry Right, LLC uses the most advanced technology on the market to determine all areas of water damage, effectively extract moisture, measure vapor pressure differentials, and calculate evaporation potential to get your property dry faster!

They use Drying Science and the World’s Best Drying System rather then guessing or using instinct, which creates expected and better results. Dry Right uses the Reets Drying Academy techniques to ensure the fastest drying possible!

Please stop by the new website at  http://dryrightwaterdamage.com/or Call Dry Right, LLC at 303-646-2162 at any time 24/7, and a certified member of the team will get to your property as soon as possible to assess the situation.

Denver Moving Company Has A New Website

Online Marketing Media is proud to announce the launch of Checkmate Moving & Storage’s brand new Website. Checkmate Moving is one of the best Denver Moving Companies out there today. They have been a BBB Accredited Business since 2011, and also won the Talk of the Town Customer Satisfaction Award in 2012. We were able to revamp and optimize their website for maximum exposure.

Checkmate Moving & Storage can help you with any, or all aspects of your move. No move is too big or too small. They offer packing services or you can pack yourself. If you prefer to pack yourself be sure to check our moving & packing tips page to find quick and easy tips to help ensure your items arrive at your new destination unharmed. Full Service with Checkmate Moving & Storage means a family commitment to detail, timeliness, and professionalism.

Stop by and take a look and always remember Checkmate Moving & Storage for your Denver Moving needs. http://www.checkmatemoving.com/

Denver Marketing Firm Optimizes your Linkedin Company Profile

Online Marketing Media is a Denver Marketing Firm that optimizes your Linkedin Company Profile for you. Most people do not realize the power of Linkedin to gain exposure for your business. As you look for ways to generate leads online Linkedin should always be included in this process. Your marketing plan complete with goals and strategies should include Social Media. Always consider tapping into LinkedIn for additional exposure for your company. LinkedIn is used for networking among companies but many entrepreneurs are learning that having a presence on LinkedIn locks in their business reputation and presents their company in a more efficient, professional way. You must use every tool available to you to build trust and credibility among your colleagues, prospects and online users with whom you may never interact 1 on 1.  Over 1.9 million companies have established a presence on LinkedIn and are connecting with over 100 million professionals to provide updates, learn of job openings, and get advance notices regarding new products coming online. LinkedIn can best be described as a cyber meeting area or hub for sharing information in an effective and professional way.

Linkedin offers you a company page that will permit you to centralize all of your business information for the general public to see.  Your employees will have personal pages that will provide a more personal touch and flavor to your business. Although the business will happen in cyberspace, the consumer/prospect still enjoys knowing what the business is about, who you are, and what you have to offer them to make their life more enjoyable or productive. By developing a company page, you can access analytics data that will show you what customers are viewing and how they are accessing your information.  Here you can showcase your goods, services, and products, include dynamic images, and send private messages that will inform them of trends, patterns of product development, and special deals you are promoting.  It allows you to connect in a more personal way with your client to establish trust and confidence.

You can of course set this all up on your own, but if you get stuck or just don’t have the time to fiddle with it let us know. Contact Online Marketing Media today to maximize and optimize your Linkedin Profile and Linkedin Company Profile for maximum exposure. We are based in Denver Colorado and offer our services nationwide.

Social Media Marketing Automation In Denver Colorado

Cost Effective Social Media Marketing Automation for Denver Colorado.
YOUR CUSTOMERS ARE TALKING, ONLINE RIGHT NOW.

Thanks to social media, conversations about local businesses are happening on the web right now as we speak.

Over a Billion people use Facebook every month, hundreds of millions of people search Google and Social Media for a local product or service every day, and over 80% of all consumers read online reviews before they buy.

Local businesses need to be involved in marketing their companies and services online via Social Media. The sad truth is most don’t know where to start, and even then can’t seem to find time to manage Social Media. What if you could find a service that automates the top Social Media platforms like Facebook, Linkedin, Twitter, Yelp, etc. in a cost effective way? And what if they were experts at all of this?

We have the solution to your Social Media stage fright overwhelm. We bring in a dedicated account manager and a team of professional writers who manage and monitor Facebook Business Pages as well as Yelp, Google+ Local, Twitter, and Foursquare—depending on the Service Plan you have signed up for.

We build and optimize social media profiles for your business on websites like Facebook and Linkedin, post messages regularly to engage your customers, create awesome and effective campaigns that encourage your customers to spread the word about you to their friends, and suggest responses to customer reviews to ensure that your business looks incredible online.We also track the progress and results of all of these campaigns so you can see the results and experience the ROI.

And the good news is that we do all of this in a way that takes the burden off of you and your employees while keeping you in the loop.

Word of mouth, the greatest offline marketing tool of all time, has finally moved online.

Here is the Official site with details for your Free Assessment below.

Online Marketing Media brings cost effective Social Media Marketing Automation to Denver Colorado.

Contact us today at (720) 432-1736 for full details.

Facelift For Online Marketing Media

We are proud to announce our new look and feel for our business website.
It had been over a year since any major facelift has happened. On this is a Premium Facelift for Online Marketing Media.
Just a reminder, we are an Online Marketing firm based in Parker, Co. We specialize in Web Design, SEO, Social Media Marketing, and Video Marketing.
Contact us today at (720) 432-1736