How to Maximize Social Media Traffic to Your Website
Have you ever wondered how to maximize social media traffic to your business’s website? First, let’s look at the facts.
As of 2021, there are 4.66 Billion individual Internet users in the world. Facebook, the social media giant, has 2.80 Billion users. Instagram has 1.074 Billion. YouTube has 2.3 Billion. Twitter has 192 Million. TikTok has 689 Million.
While Google remains unbeatable at directing visitors to websites, you can’t consider these numbers above without feeling impressed. Many business owners turn to social media, because extra traffic is an undeniably great investment– if they play their cards right.
It’s easier than making an effort to improve rankings in Google since you’ve already done much of your work someplace else– namely, on your own website. That does not mean it’s an absolute walk in the park though, particularly if you aren’t already a big and renowned brand. But if others find success with it, and you want to do it too, why run from it?
So let’s go through the how-tos of having as much social media traffic as humanly conceivable.
Stage 1: Prepare your social media pages
Undoubtedly, you need to “exist” in social media correctly before you can start using it as your traffic machine. Less noticeable are the details of it. These are the factors that will lay down the foundation of your social stronghold:
Your personal pages
Which will you prefer:
- Speaking with a person;
- Talking to a brand with a logo for its face?
The majority of people will go for option 1, most of the time. It makes interaction and communications much more personal and infuses trust into the relationship.
Once you’ve selected which social platforms you are going to use, set up your personalized accounts there– with your name and face. (If you already have them set up, great!) Be your own representative. Encourage others on your team to do the same, as well.
Personalized pages are also needed to build and expand your network, but we’ll touch on that later.
Your Business Pages
The personal factor makes it much simpler to propel individuals to your website from your own social pages. Facebook influencers, in particular, often bypass the whole business page part and just post anything under their own personal name. You probably aren’t there yet, so you’ll want to dedicate separate pages for the site you are promoting.
Set them up and fill them out with as much info as you can.
First impressions often last for life. Here’s what your pages need to make your first impression count:
- Unique name
- Unique logo
- URL with your website’s name
- Cover image
- What your website is and what it does (usually in an “About” section).
- Contact information.
- Link to your website.
- Pictures that capture the essence of your website in the gallery.
Keep in mind to share the business pages’ updates on your own pages and ask your colleagues to do the same!
Platforms you’ll be using.
Everyone can name a couple of huge social media platforms without thinking: Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, Quora and others. It’s safe to choose any one of them for promoting your website. As a matter of fact, there’s no reason not to pick all of them, so long as your content is a good match.
Some platforms may need a more delicate course of action than others, though. For instance:
- Reddit individuals are wary of advertisements. Brand-promoting threads get down-voted and hidden.
- Twitter is infamous for its character limit.
- Quora is a Q&A platform where sponsored write-ups can be covered up as questions.
- Updates you’ll be posting.
There are billions of individuals around the world viewing social media, but your ideal audience will be only a section of that. Design your updates to click with the individuals you desire to bring to your website.
Do you know your target audience well? What kind of content would they like the most? There will most likely be more than one answer, and it can vary anywhere between “comical” and “professional.” You might wish to experiment with several different moods to see which work the best.
The only two traits that apply universally to all users are what “caters to their interests” and are “attention-grabbing.” Only you will know what the rest are.
Stage 2: Organize your website and content
Let’s remember rule number one of the Internet: Content is King. Excellent content on your site is necessary in social media promotion, too– even if you don’t specifically post it there.
Imagine this scenario. Internet users visit your social media page and click on a link in one of your updates. It takes them to your site, they see your content and … it’s terrible. What do you think happens next? You guessed it: users will bounce and never select another of your links in social media.
And we can’t have that.
Driving traffic is all about both attracting new users and trying to keep your old users. For the latter, it’s even more vital to watch the quality of your content. If it changes, it must only change for the better.
Stage 3: Direct users from social media to your site
Okay, the prep work have been made. Time to start doing what you came here for– bringing in traffic. The more of it, the better.
Post often
Individuals get plenty of updates from dozens of sources in their feed. The more of those updates are yours, the greater your odds of getting more clicks. Post on your page at least a couple of times a week; if you can make multiple updates in a single day, that’s even a better option.
Post different types of content
It’s more intriguing when you can offer a lot more than just text and images. Most platforms support many more formats, such as videos, polls, and slideshows. You can even get creative with the usual “dull” types of content and turn them into something more entertaining, like a game.
Not only will these content writers enjoy what you did, they’ll also gain a notification and be introduced to your brand.
Re-post your own content
This works remarkably well, since users often miss updates in social media. Of course, it’s best not to take any risks and update the re-posted content beforehand, so that the users who’ve seen it before will gain a reason to click on it again.
Ask users to interact with your updates
Even something as basic as “subscribe for more updates” works, but it certainly doesn’t hurt to put more thought into it. YouTubers can get very inventive with the calls-to-action in their videos.
Participate in discussions
The more people are talking about what you post, the better, and you are certainly allowed to voice your opinion. Besides, users may have questions that only you can answer.
Reply to individuals quickly
A quick answer suggests concern. Of course, you can’t be there 24/7 to answer to everyone, so it helps to use a chatbot.
Expand your social network
In social media, who you know matters as much as what you know. Keep getting new friends and followers and never stop. You can find them on your pages, but there will be countless more on others. How many new people have you spoke with today?
Do as your competitors do
Someone is bound to be getting more user engagement in social media than you. And while high engagement isn’t a ranking factor, it often parallels with high rankings in Google. Find those people with the help of WebCEO’s Dangerous Competitors tool.
Check which sites are in the same niche as you, then add the most competitive of them in another platform– Competitor Social Citations.
This will show you which ones get more social media engagement than you.
Now you can check out their pages and figure out what makes them work. Is it the updates they post? Is it how often they post them? Or maybe they gained and built a better network of followers and contacts than you? Only one way to find out.
Design your updates to maximize click-through rates
Users enjoy updates with great graphics and short, but engaging and descriptive texts. Emotion-evoking power words that fit the mood of your content can make a huge difference.
Another thing that catches the individuals’ attention is pretty much possessing likes and shares under the update. They are indicators of quality that motivate individuals to give your content a try. Don’t hesitate to ask your friends and coworkers to engage with your updates as soon as you post them. Their attention will be discovered by others.
Invest in paid promotions
When everything else fails (and even when it doesn’t), appropriate a budget for paid ads.
Afterword
Social media’s objective is communication between people on equal terms. There’s no better place for connecting to your target market. The more users you gain and the better your relationship with them, the more traffic you will get.
So it all boils down to building a rapport with the people you want to invite to your website. Be an active element in your users’ experience with your site– not only through your content, but also through good old human communication.
The Role of Social Media Analytics In Digital Marketing
You would hear marketers tell you to “use social media” as one of your primary online marketing tactics. True enough, you already have your social network page set up on multiple fronts. You have LinkedIn, Facebook, Twitter, Google+, and other social networks your target audiences use. Therefore, why aren’t you racking up enough traffic and qualified leads yet? The answer is because you have never done social media analytics before.
What is Social Media Analytics?
Social media analytics is all about gathering the number of reactions, comments, reviews, and other items that help you understand more about your audience. It is inevitable some professional social media managers make things confusing by throwing a slew of incomprehensible data at you.
However, marketers with effective data presentation help you make crucial decisions fast. For example, you see that people are reacting angrily with your newest product. Upon consulting your specialist, they show you data that indicates the precise reason of your audiences’ displeasure.
Successful social media campaigns make it seem like the companies know their social network target audiences. In fact, it seems they can communicate with them deeply on another level.
The truth is these companies might have only had a small idea about their audience. For example, they might have collected their audience’s average demographic, earning power, preferences, and other factors.
The rest is about testing different social media post types and analyzing their results. Therefore, to achieve this, the companies used social media analytics.
Famous Brands That Took Advantage of Social Media Analytics
For example, Airbnb is a famous peer-to-peer rent-a-property service. Back in 2016, live streaming was a pretty new thing. While some companies were doing it, Airbnb tried to use livestream to share the unique experiences of their customers.
The company jumped into the fray with their “We Are Here Campaign.” They asked some real-life customers to livestream their activities including their Airbnb hosts.
The results were astounding. Airbnb’s social media campaign earned 6.2 million views from just 6 livestreams of real-life customers worldwide. Now, this is one proof that in-depth social media analytics can result to something really amazing.
Social media gives every company a digital beacon in a social network. In addition, it gives businesses a huge boost when it comes to other aspects of digital marketing.
While social media has no direct correlation in improving SEO scores, its role as a sales funnel entry point helps improve content visibility. To do this, most businesses share their company blog posts and pages on their social media page.
Additionally, social networks offer a pay-per-click advertising campaign that gives every post you make a visibility boost. These PPC features are effective research tools as well as for bringing high traffic to a website.
Which Tools Are Best to Use This Year?
Now that we’ve explained the power of social media networks and analytics in improving your business, it’s time to look at the best tools to analyze your social media post performance. Here are some of the best to use this year and into the future.
Google Analytics
Google’s own free-to-use social analytics tool helps you analyze both SEO and social media performance at the same time. Additionally, it gives you plenty of insights in the following aspects:
-
- Website Traffic Sources from Social Media: It helps to know which platform gives you better results. This feature does that.
- Social Media Post Milestones: This helps you monitor whether you have achieved your post performance goals over time.
- Social Media Posts Conversations: You can monitor audience conversations for each post from every social network you register.
BuzzSummo
Paid platforms will never perform poorly (although there are some rotten apples out there). One of the best to use is BuzzSummo.
This content analytics tool helps you discover the competition’s latest achievements and the methods they used. It does this through brand monitoring, social listening, and competitor research. Here are some of its social media analytic features:
- Content Discovery: Which links see most shares in social media using tags, mentions, and comments as parameters? This feature tells that to you.
- Content Analysis: Which domain, content type, platforms, and other content formats dominate social media at a given period? This feature helps you answer it.
- Influencer Marketing: Need a top influencer to help you spread the word? You’ll find the best ones classified according to niche or industry here.
Brand24
Another paid analytics platform, Brand24 combines both web and social media analytics. First, it allows you to monitor brand-related keywords. Then, it helps you track these keywords (including hashtags relevant to you) and see their social media reach, engagement, mention volume, and more.
Here are some top features of Brand24’s social media analytics:
- Keyword Performance: Brand24’s keyword feature also extends to all possible social networks.
- Engagement Metrics: Track the engagement in each social media post.
- Influential Metrics: Check if any critic or influential authors talk about your brand locally or globally.
I Can’t Understand All These Data! What Do They Mean?
Now that you know the top three social media analytics tools for businesses, you might come across some technical terms that are difficult to understand once you start your research. These are the following:
Audience Growth Rate
This social metric allows you to see whether your social marketing efforts are yielding profit. Any business owner will want to see this summary, and social marketing manager or digital agencies will always present this to you.
The higher your growth rate, the better your digital campaigns are. Therefore, tracking this metric is definitely important.
Average Engagement Rates
Aside from the number of new social media followers, you want to see whether these new and old followers interact with your post. True enough, for your social media campaigns to work, you need to know if you’re speaking to the right people.
The average engagement rate allows you to check the time of day your posts get the most attention. This tells you more than what Facebook reactions or Twitter likes tell you about your audience when it comes to engagement.
Visitor Frequency Rate
This metric shows you the depth of engagement and strength of your social networks in grabbing the attention of your two visitors: new and returning ones.
Most of the time, you’ll want to always see new visitor numbers rise and confirm that your reach and audience show growth and profit for your campaigns.
However, returning visitors are equally valuable because they value the content they receive from your social media networks and websites. In fact, they can improve your campaigns by sharing some of your content to their networks too.
Assisted Social Conversions
Click-conversion metrics show you the efforts you’ve done to achieve a single conversion. However, it is not complete data because it doesn’t show your efforts to build trust and influence on social media.
Assisted social conversions show you additional information about these aspects. To do this, the tool follows social-media referred visitors through their journey in the sales funnel. Then, it helps you see whether they converted into other factors.
For example, a funny Facebook meme may not guarantee a sale, but you can record that you have a hundred customers who shared the post and remember your brand.
Analyze Your Social Data Correctly And See Huge Improvements Quick!
Your social media presence isn’t the only thing to help you spread the word about your business and create conversions. To fully utilize this cost-effective publishing channel, you need to know about the right data to observe helping you make the right decisions for your campaigns.
Questions To Ask an SEO Agency While Choosing One to Represent Your Business
Setting up your own business can be pretty overwhelming. Deciding on a clear cut business mission, hiring or designing yourself a logo and company slogan, renting out business space either online and/or in town, there can be a lot of work involved. Therefore, it’s even more important that your business gets the traffic and attention it needs in order to succeed. In order to do so on the internet, you need to be easily found. This is one of many services that an SEO agency can offer. But as you start looking for one, it’s good to go into the conversations knowing what to look for and what to expect from a good agency.
How Does an SEO Agency Work
Search engines usually try to bring up the most relevant sites first, where relevant generally means most visited. If you want to further boost traffic to your website, consider employing an SEO, or search engine optimization, service. An SEO writer will write interesting articles that will link to your website, subtly name dropping your business and making it more likely that people will investigate your products. The more traffic you have, the easier it can be to show up in a search engine as a recommendation for your business, and the more likely it can be that customers choose your products or services.
What a Good Agency Can Offer
A good agency can write engaging articles on a variety of topics that can be relevant for several years, or as it is called in the business, an evergreen article. This ensures that the content of the article can be read and used for years, thus avoiding having to constantly rewrite articles in order to keep their information fresh and accurate. Ask your SEO agency if it can provide well researched, accurate, and interesting articles that can stand the test of time.
Other Services
Since SEO is similar to or related to other forms of advertising, some SEO companies will do more than simply write articles and help tailor or provide ads that can be listed on a variety of social media. This is just as important, especially as more and more people are spending time online, either for their personal life or for business. Additionally, some services will go a step further in helping you promote your business online, and can help you with setting up or improving your website, which is another key component of bringing people to your website and keeping them there with an easy to navigate and aesthetically pleasing website. Ask your SEO agency if they offer any other kinds of services, and if not, consider using one that does.
Tips for Selecting Social Media Marketing Companies in Denver
Great social media drives traffic to your site, increases your engagement, your viewership and improves your conversion rate, leading to higher sales. That’s the kind of advantage you get when you up your game on social media pages and channels. However, not all companies have the right in-house talent for this. That’s where hiring a social media marketing company in Denver comes in handy.
Don’t know how to find a competent and reliable team to help you out? Read on for helpful tips:
Ask around
You’d be surprised at how helpful your contacts can be. So don’t be afraid to reach out and ask around. You might be lucky enough to find someone who can get your search off to a good start.
Get referrals
Referrals are a great way to find reliable and competent services. So don’t dismiss them. Follow up on those referrals. Word-of-mouth suggestions can help you find and hire the best online marketing experts for your business.
Check for credentials
What kind of experience and expertise do they bring to the table? You’ll want to make sure your business is in good hands so it pays to hire a social media marketing company in Denver with the experience and skills you need.
Consider past clients
Choose a team that has experience working for clients in your field or industry. It’s more than likely that they’ll have great insights and have the right contacts to build up your social media channels the best way possible.
Match with your budget
One of the first things you’ll need to talk about is cost. You should find out if their services are well within your budget or not. Don’t try to go above and beyond what you can reasonably afford.
Look around
Some companies might charge for considerably higher than your budget. If that happens, it wouldn’t hurt to go and look elsewhere. Just keep shopping around until you find the company that can provide you with the help and assistance you need, all without draining your budget dry.
Ask about campaign targets and KPIs
Key performance indicators or KPIs help you gauge the success of a particular campaign. So ask them how they’ll track, monitor and measure their campaigns. This should help you decide if they’re worth a go or not.
So don’t let your online marketing efforts lag behind your competition. Hire help. Contact us at Online Marketing Media today.
social media mind map with networking concept words
Market Beyond The Search Engine With Social Media Marketing
Aside from traditional TV and print ads, a new type of marketing is starting to emerge: social media marketing. Now, people no longer have to depend on old-fashioned telephones and letters to keep in touch. Social media allows people to keep up with all of their friends and family by posting status updates, sharing photos, and instantly sending messages to one another.
The Rise of Social Media
While it took a few years for social media to rise through the ranks, it is now an undeniably powerful force to be reckoned with. According to Statista, Facebook now has a whopping 1.71 billion active users per month. That is no statistic to sneeze at! And that’s only for a single social network—consider the fact that many more platforms such as Twitter, Instagram, and Tumblr exist as well.
Taking Advantage of Social Media for Business
You may be wondering what all of this means for your business. Whether your offices are located in sunny San Diego or Denver, CO, any entrepreneur can benefit from this new technology. But how do you use social media to effectively market your company?
Marketing Your Company the Right Way
Utilizing social media marketing isn’t as simple as signing up for an account and posting whatever comes to mind. Here are a few suggestions for hooking your audience in:
1. Provide a Service to Your Customers
Customers want to be able to easily reach you for any questions they may have. Hire a social media manager to take care of troubleshooting and inquiries to make your customers feel that you care about their needs. Do outline whether you have a strict schedule or operate 24 hours a day, though.
2. Offer Enticing Discounts and Promos
Give your audience a reason to follow your accounts by providing exclusive discounts only on your social media feeds. Then, encourage them to share these promos with other people they know.
3. Come Up with Meaningful and Engaging Content
As with SEO, don’t just post random articles or graphics on your site. Make sure to create useful and relevant information that your audience can actually learn from. This will also make your appear as an expert in your field.
As they often say: strike while the iron is hot. Take advantage of social media while it is still relevant to your audiences, and you’re sure to see an increase in your business’s profits.
Quick Guide to Blowing Up Social Media for Businesses
In the past decade, social media has grown from a niche interest for millennials to an inescapable ubiquity. Businesses, of course, have seen this and taken advantage of it in various ways. You might utilize Twitter or Facebook to promote your brand, but how many clients are you actually reaching? Is the time put into these efforts actually increasing your profits? For many businesses, the answer is no. The good news, however, is that a social media marketing expert in Denver, CO can help you turn social media into tangible business. You don’t need to worry about optimizing, promoting or pinning your advertisements anymore. Here are a few ways an expert can take your social media presence from zero to hero.
Get in Front of the Right People
One of the biggest hurdles facing companies is aiming their marketing efforts at their target clientele. When you post on Twitter, it may be seen by somebody interested in your services, or it may float off into a void. It can be hard to manage your accounts in a way that ensure the former scenario takes place. This is where a social media marketing expert in Denver, CO comes in. Hiring a specialist can massively reduce the stress of managing your social media accounts, and an expert will know exactly how to make sure you’re seen by people who want to buy your services.
Get More Clicks
A result of improved focus is increased clicks. This means that more people will see your presence on social media and click to view more information on your website. These people are one step closer to becoming clients, and once they’re on your page, you can offer a full sales pitch for your products or services. Including resources like a contact form or phone number puts the next step right in front of them, and that’s how marketing turn into money.
Attack From All Angles
If you’ve tried to handle your own social media promotions, you know that coordinating multiple accounts across multiple platforms can be a nightmare. Nothing is worse than trying to keep track of passwords posts and messages coming at you from all directions. This is the specialty of a social media marketing expert in Denver, CO. We don’t shy away from taking the reigns and attacking from all angles. This means we coordinate our marketing efforts throughout several venues to reach more people, and you get to see the benefits. Don’t waste time struggling with social media when you should be focusing on running your business.
Social Media Marketing: What is it and how can you take advantage of it?
The main goal of any marketing initiative is to get customers to purchase your product or avail of your services. This has been an aspect of marketing since its inception and has grown in complexity as new technologies are introduced into the way in which people do business and interact with the world. The present day manifestation of the evolution in marketing strategy in Denver, CO takes the form of social media marketing and how companies are increasingly using it as a means of targeting new consumer market segments.
New Developments
Social media marketing is based on the concept of using social media as a method of creating interest in a product, service or event. For example, a company creating its own Facebook or Twitter account and subsequently advertising discounts or sales can be considered as a form of marketing via social media. Its effectiveness is based on how many people it can reach within its target demographic and whether or not they will check out what is being advertised.
Limitations
Like all methods of marketing, there are limitations in what can be done to reach consumers through different forms of social media. One of its limitations is that it is highly dependent on the amount of “followers” or subscribers that tune into your feed. Basically, any form of marketing through social media is useless without people actually looking at what you are advertising. This is completely different from television, radio or even billboard ads since people can’t help but see or listen to what is being stated. In the case of social media, people need to make an active effort to actually subscribe to your feed and this creates an added level of difficulty when it comes to penetrating your desired market.
Solution
In order to resolve this problem, companies often host competitions that require people to “like” and “share” their Facebook and Twitter page in order to generate followers. These competitions often have prizes like desktop computers, laptops and an assortment of other prizes to choose from. Through this type of user generation, companies increase the amount of people that know about their social media efforts which makes their online ad campaigns that much more effective.
Marketing your product or service online is a lot more complex than people give it credit for. Through this article, you at least have a hint of what steps you need to take to make your online marketing effort a success.
For more information on the different types of online marketing services you can avail of, please visit the website of Online Marketing Media to know more about our special offers and packages.
