Digital Campaign Tips: The Importance of Newsletters
True enough, asking people to sign up for your newsletter is difficult. However, value-adding content can make a free newsletter subscription seem worth it to your audience.
In the last few years, many marketers said email marketing has died in the wake of social networks and chat replacing the typical lines of Internet communication. However, with huge numbers of people transitioning from laptops to smartphones, email marketing has made a comeback and is here to stay with digital campaigns indefinitely.
With the rise of email marketing, newsletters made a comeback too. Many notable companies have used newsletters to increase their page views and conversion potential.
One notable example is Buzzfeed’s “BuzzFeed Today” newsletter. While it is the typical newsletter look, it accentuates on different topic categories with eye-catching headlines and interesting content. It got them about one million new subscribers yearly according to an estimate in 2015.
Another remarkable email newsletter is energy drink RedBull’s email newsletter to its subscribers. With a focus on putting their best content on top and making them stand out with an effective layout, the company gets hundreds of thousands of views per month.
True enough, this is sufficient reason to use newsletters to your advantage. However, there’s one major obstacle to overcome: how do you get people to sign up?
Offer An Easy To Produce Product With Great Value
What is an easy-to-produce product? Of course, it isn’t the products your business means to sell. One good example is videogames.
When they’re about to launch new games within the year, many videogame retailers will offer their online game with a really huge discount. Sometimes, they even offer it free of charge. In exchange, claimants must sign up for an account to their service. In turn, they get leads where they can present additional in-game content that will urge customers to spend.
This particular format is useful in email newsletter marketing. By giving something of great value to customers in exchange for information, they will consider heavily signing up for your newsletter.
If you’re finding it difficult to find an easy-to-produce product, you can offer the following:
- An ebook that solves your market’s biggest pain points
- Product discounts
- Free first month of service (if you’re a software-as-a-service business like Netflix or Spotify)
- Product online demo
- Limited edition items (which can be a bit expensive but is great if you can handle it)
The Benefits of Newsletters for Brands
Now that you understand the helpfulness of newsletter campaigns and effectively urging customers to sign up for your listing, then you’ll earn the following benefits we listed here.
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Improve Your Brand’s Awareness
In the past, people will revisit sites to find new, updated content. However, this is tedious, and the lack of new and interesting content can increase the likelihood of bounce rate and site disloyalty.
Newsletters give your subscribers enough brand information. In turn, it creates an awareness about your current offerings, the business’ overall brand personality, and how to buy or what to expect from your products.
In this way, people recall more that you were selling a useful product, which improves brand awareness in the process.
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Brand Positioning
Your website makes the first impression on most of your customers. True enough, majority of customers investigate brands and form an impression of your business. Newsletters come handy when it comes to helping your business differentiate itself.
Most customers stick with businesses that help them learn new things or add value to their knowledge. Therefore, newsletters and the content you select help you position you brand and improve your respective characteristic especially when customers compare you to other businesses in the same industry.
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Inform Clients of Your Other Products or Older Content
Often, your old website content doesn’t get much views as your new content. This is true especially if you’ve rehashed your content production style recently.
To make sure your old content get more views, update their information and data. In fact, do in-depth research into the former topic and dig up supporting data to add better value to the old content. Then, you can include them as a main feature or a sub-topic in your email newsletter.
In the same vein, you can present other less-viewed products from your roster in your newsletters. Doing this helps your clients know you are selling other products and helps urge them to do more business with you.
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Adding Value to Prospective Customers
As we mentioned earlier, subscribers will pick out quality content from your handpicked list. Getting a feel that your company aims to help and educate, customers will keep their subscription with your content.
In turn, you can demonstrate your expertise by backing it with in-depth research and analysis, effective content presentation, and partnerships with high-authority businesses and organizations involved in your product or service research.
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Contact List Development
With more newsletter subscribers, you have more listings to find qualified leads. A consistently-consuming newsletter subscriber is a viable target for purchases.
One strategy to expand your contact list through newsletters is identifying these consistent subscribers, giving them discounts and an excellent brand experience through your products and service, and finally asking them to refer other customers
True enough, you can create affiliate programs tied with your newsletters to push your referrals further. However, if these customers had a splendid brand experience, they might refer your business to others just for this reason alone.
Get Your Newsletters Ready to Go and See Your Conversions Improve!
With emails getting more attention thanks to smartphones, newsletter marketing is still a big, important thing for digital marketing campaigns. Therefore, with all the successful newsletter campaigns and benefits you can receive from a successful newsletter campaign, there is no reason not to use it to further improve your conversion rates.
Services Offered by Online Marketing Company
Do you think of your website as a key component in your current business strategy? Do you think of it as the majority of your strategy? We agree with the latter notion and encourage you to look into the top services offered by our online marketing company in Denver, CO to discover just how and why your site is also the backbone of your entire business strategy.
What Is Your Business Strategy?
If you use standard business logic, you know that you must always (and that has to be read as ALWAYS) market and look for new customers. Even if your database of leads and converted clients is huge, it must always be growing. This is the only way to sustain a company and ensure longevity. That is far more challenging than it sounds, but if you work with a fully faceted, online marketing company, you can ensure that your site is a lead generation machine and so much more.
The Elements of Lead Generation
How do you generate leads with your website design? You turn to experts who will:
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Analyze your site’s statistics to determine where visitors come from, what they do upon arrival, when they leave, and more
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Assess the goal of the site (is it to sell, build a client list, something else?)
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Ensure your site is SEO or search engine optimized. Without this key step, you don’t appear on those first two pages of SERPs (search engine results pages) and might as well be invisible. This means identifying keywords, looking for links pointing the site and building a marketing strategy from this data.
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Design a content strategy that can include everything from blogs and social media to PPC ads
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Build a social media strategy using the right site
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Consider other options such as email marketing, mobile marketing and even offline options
Developing a Competitive and Effective Website in Denver
As you can probably see, all of these steps might be far outside of your capabilities in terms of skill, understanding or schedule. Yet, they are steps that must be done if you are to see your site gain the audience and success it deserves. That is why working with Online Marketing Media is a savvy choice. To request a free quote or speak with an expert designer, simply phone us at (720) 432-1736 or send a quick message to info@onlinemarketingmedia.net.
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Market Beyond The Search Engine With Social Media Marketing
Aside from traditional TV and print ads, a new type of marketing is starting to emerge: social media marketing. Now, people no longer have to depend on old-fashioned telephones and letters to keep in touch. Social media allows people to keep up with all of their friends and family by posting status updates, sharing photos, and instantly sending messages to one another.
The Rise of Social Media
While it took a few years for social media to rise through the ranks, it is now an undeniably powerful force to be reckoned with. According to Statista, Facebook now has a whopping 1.71 billion active users per month. That is no statistic to sneeze at! And that’s only for a single social network—consider the fact that many more platforms such as Twitter, Instagram, and Tumblr exist as well.
Taking Advantage of Social Media for Business
You may be wondering what all of this means for your business. Whether your offices are located in sunny San Diego or Denver, CO, any entrepreneur can benefit from this new technology. But how do you use social media to effectively market your company?
Marketing Your Company the Right Way
Utilizing social media marketing isn’t as simple as signing up for an account and posting whatever comes to mind. Here are a few suggestions for hooking your audience in:
1. Provide a Service to Your Customers
Customers want to be able to easily reach you for any questions they may have. Hire a social media manager to take care of troubleshooting and inquiries to make your customers feel that you care about their needs. Do outline whether you have a strict schedule or operate 24 hours a day, though.
2. Offer Enticing Discounts and Promos
Give your audience a reason to follow your accounts by providing exclusive discounts only on your social media feeds. Then, encourage them to share these promos with other people they know.
3. Come Up with Meaningful and Engaging Content
As with SEO, don’t just post random articles or graphics on your site. Make sure to create useful and relevant information that your audience can actually learn from. This will also make your appear as an expert in your field.
As they often say: strike while the iron is hot. Take advantage of social media while it is still relevant to your audiences, and you’re sure to see an increase in your business’s profits.
Why Hiring An Online Marketing Company is Your Best Marketing Decision
Online marketing is more than putting up a site, slapping on some content and then waiting for the orders to come pouring in. If you want to make the most out of your site, you need the help of experts. Here’s why hiring an online marketing company in Denver might just be the one thing you need to improve your bottom line.
You need help with keywords
If you thought SEO campaigns are built on nothing more than randomly picked keywords, you might derail your own digital marketing campaign efforts. An online marketing specialist will help you determine what keywords to optimize and which ones to toss out. This will help clean your pages of any keyword clutter.
You need copywriting help
Bad content can reflect on your business and detract from your credibility and trustworthiness. Good content not only boosts trustworthiness, it also makes it easy for you to attract more consumer interest. So don’t just make do with sloppy content that does nothing to win your customers over.
You don’t measure results
If you can’t measure or track it, then you won’t be able to use it to generate better insights into the buying decisions of your target audience. An internet marketing company can provide you with Google analytic services to help you change that. This helps you get access to a treasure trove of market insights that will improve the way you do your business and reach out to your customers.
You aren’t up on social media trends
Social media channels are a great way to generate traffic for your ecommerce sites. And anyone who knows how to take advantage of these social trends has a far better chance of making their business competitive and relevant in today’s market. That’s a good thing since it helps set you apart from the rest of the competition. If you don’t stand out, you could lose out on a lot of potential customers out there.
You want to expand your market
With the help of an online marketing team, you can compete with big companies with deeper pockets when it comes to reaching out to your audience. With social media platforms, apps and responsive sites, you won’t have to spend millions in advertising dollars just to get the message across to your market.
Contact us Online Marketing Media
Want to improve your site traffic and revenue? Give us a call today. With a team of experts, we can help you win your market.
How Online Marketing Benefits Your Business
If your company website has become stagnant or your online sales have dropped then the services of an online marketing company might be what you need to boost your profits again. Online marketing is tough to figure out, even for people who have been working in marketing for decades, which is why we specialize in staying ahead in this field. These are the most popular services we provide:
1. Search Engine Optimization (SEO)
This will help your company appear in the top of the search engines rankings, particularly on Google, when customers search for your particular product or service. SEO can be difficult to grasp since Google’s algorithms change all the time to get outdated websites out of their rankings, which is why our team stays on top of new developments and keeps your website in line with Google’s latest changes.
We use targeted paid adverts to draw as much traffic as possible to your website and help you make the most out of your advertising budget. Getting as much exposure for your brand as possible whether through video ads, social networking, or Google ads will do wonders for your company.
One of the most important marketing methods to fill your sales funnel. With the amount of users on social media sites, it would be a mistake not to get your name in front of potentially millions of eyeballs. We can increase your social media followers and create great content that they will want to share around and talk about.
We can help you grow your email list and keep your customers regularly updated with targeted and informative newsletters, sales letters, and calls to action which will get noticed and bring in profits. Our team will help design your email template, organize your email marketing plan, and keep track of your conversion rate which we will report back to you. As an automated marketing process, it becomes one less thing that you have to worry about.
If you haven’t fully felt the benefits of online marketing yet then perhaps you haven’t found the right online marketing company just yet. You don’t need to be an expert in SEO, PPC or keyword rankings because we will take care of that for you, leaving you more time to take care of your business and all of your new customers.
Local SEO Versus Global SEO: Which One Should I Target?
You already know the importance of SEO, or search engine optimization, when it comes to your business. But, SEO is not just all about throwing keywords into an article and hoping for good results. What you may not realize is that there are actually different types of SEO. Two of these are local and global SEO methods. What is the difference, and which one should you be using to target your audience? Here are a few tips to help you determine what method will work best for your needs.
Local vs. Global SEO
Local and Global SEO is exactly what it sounds like. It refers to the reach of the SEO that you are using for your business. The type of SEO that you are using for your business really depends on your needs and the reach you desire with your audience. To better clarify the differences between local and global SEO, here are some of the things that you should keep in mind.
When it Comes to Local SEO
Local SEO is best for small businesses who are only in that one area, rather than having multiple locations, or wide-reaching audience. But, they can also be good for slightly bigger businesses that are concentrated in a specific region or city. So, this type of SEO marketing works more for businesses such as family-run medical practices, repair shops, and little boutiques or locally owned stores. These are places that will only interest the local population, and going beyond that area could end up actually harming your business more than it will help it.
The Case With Global SEO
The farther your business reaches in terms of your audience, the more you will want to consider a global SEO strategy. This is a type of SEO that is really good for businesses that function on more of a global scale. When you, for example, offer a specific web service that can benefit companies from all over the world, then you need to consider a global SEO strategy. But, you have to really be sure that this is the option for you. If you are not sure if your business could benefit from a global SEO plan, talk to an SEO professional. They will be able to help you determine if this is the route you should be taking, or if there is another possibility that you should consider beforehand.
SEO is a great way to help get your business and your content out to your audience. But, you want to be absolutely sure that you choose the best SEO plan for your business. When you have SEO needs, contact Online Marketing Services to find out where they can do for you. They not only offer SEO services, but a number of other services including web development, reputation management, and other online marketing methods. Check out their website to find all the services that they offer, what they can do for you, and then give them a call to set up a consultation meeting.
Celebrating 4 Years in Business
All of us at Online Marketing Media are extremely grateful to all our customers, friends and supporters. 4 years has flown by and we have continued to grow each year. We have some really big plans and goals in the works for the future. Our number one goal is to offer as much value and assistance to our clients. We will be announcing some of these plans in the near future. Again, Thank You from the bottom our Online Marketing hearts.
