People Buy and Research Using Keywords According to Internet Live Stats, Google receives more than 70,000 searches per second. What do you use when you use Google? Keywords or a word combination called keyphrases. In doing so, Google will look for the most useful, relevant, and updated information regarding the topic. Two kinds of keywords […]
Merging online and offline marketing efforts maximizes your efforts effectively In this world, both digital and offline worlds combine. Therefore, it makes sense to make the brand’s personality, branding, aesthetics, and other aspects similar in both marketing realms. True enough, offline marketing budgets take more budget than its digital counterpart. However, both campaigns can supplement […]
What is LinkedIn? If you’re thinking of going digital with your advertising, most marketing strategists will up-front recommend putting your company page on Facebook. Indeed, it makes sense because billions of people view content and spend hours on the gigantic social media network. However, wise marketers will tell you to put your company profile on […]
WordPress started life way back in 2003. Back then, this humble Content Management System (CMS) was used primarily by bloggers to create simple and personal websites. It was in 2008 when WordPress started to expand the repertoire of their program. Custom themes were now adopted and will set the stage for bigger things to come. […]
Online marketing is becoming a critical tool for businesses to generate sales. Quite interesting, because just a few decades ago, a lot of companies were quite hesitant putting a lot of money online. The view back then was more, “Why would I need to have a business website when I don’t have any plans selling […]
Nothing can bring a company to its knees than a lot of terrible reviews. Whether you are a small enterprise or a multinational conglomerate, a vast negative reputation will make you fear for your survival. Bad reviews can quickly turn into PR nightmares as well as risk throngs of potential customers turning away from you. […]
If you want to do some SEO but is having a hard time with all the technical stuff, then Google My Business might be your best bet to start with. It is an easy way to get more exposure for your business. Interestingly, a lot of companies overlook this and go ahead with the more […]
There is no denying it, the internet has forever changed the ways businesses sell to customers. The truth is, nearly all companies are realizing the marketing potential of the online world. One might even say that the internet is the biggest marketing opportunity for sellers since the early days of print ads and TV commercials. […]
As an online marketing company in Denver, one thing that we hear a lot is that many business owners just aren’t aware of what online marketing opportunities are out there. The online marketing world changes so often that it can be hard to keep up – which is why we do the hard work for […]
Are you familiar with the term PPC ad? It means Pay Per Click advertising and is one of the most commonly used forms of online marketing. Naturally, not everyone understands how the ads work (apart from being clicked!). Let’s take a bit of time to discover how this form of paid advertising works and help […]