What Does It Mean To Have A Responsive Site?
In this digital age, it is important that every business has a website. This allows potential and current clients and customers to view your products and services. It also allows people to evaluate what you offer as a business and easily access answers to questions they may have regarding your company near Denver, CO. Often, customers will choose a company to work with based on the website and how easy it is to navigate. For this reason, having a responsive web design is critical to the success of your business.
Responsive Site
A responsive site is a website that has been strategically designed for easy navigation. With phones, tablets and computers used to access the web, it is vital that your website is designed in such a way that an optimal viewing experience is available regardless of the medium used to visit the site. Potential customers are more likely to stay on your website longer if they can easily find what they are looking for. Responsive web design makes information easy to locate with little panning or resizing required. People like to find what they are looking for quickly, so making sure important information is accessible is critical.
Various Platforms
With so many different types of platforms to view websites on, it is better to have a flexible web design rather than having to design multiple websites. A responsive web design will change depending on the screen size and orientation of the platform that is being used. A website that responds to the user is important as it is common for the website to be accessed on a tablet or phone and change orientation while in use. Flexibility is much more user friendly and will encourage customers to stay on your website longer.
Extended Website Visit
The longer a client or potential customer is on your website, the more they are learning about what you can offer and provide. This makes them more likely to come back to your website or to contact you directly for your services. Responsive web design is one of the most effective ways to extend the length of a person’s visit to your site. Easy navigation and access to information regarding your business is important to keep people interested in what you offer.
Growing your business can be difficult, but one way to do so is with a well designed website. A responsive website will make it easier for visitors to navigate and encourage them to stay on the site longer.
4 Tips to Get Your Denver Business to Show Up in Google
Google recently made a change to the number of business shown during a search from a 7-pack, to a 3-pack, and this has had a major impact on local SEO. Many businesses had a hard time getting featured when there were seven spots available. Now getting your Denver business into one of the top three spots can seem like rocket science. The good news is that you don’t need a rocket scientist to figure it out.
However, it does take knowledge, time, and skill to get it done. Today, the most targeted type of marketing known is being able to be seen by local consumers in the same moment as they are searching for your type of service or product. But getting there can be tricky unless you know what you are doing.
To help, here are four tips to get you going down the right path:
1. Citations- Get more of them! 
When it comes to ranking your Denver business, Google pays close attention to how often other sources mention your businesses name. What this means is that it looks for “citations” to validate your business. A citation is a mention of your business name along with another piece of business information anywhere on the web – with OR without a link back to your website.
The other pieces of information could be your physical address, phone number, or website URL – combined or individual. For it to count as a citation, the information has to be an EXACT match to the same information that you have listed on your Google My Business listing.
Having citations help prove to the different search engines, like Google, that your company is real; therefore, the more of them you have from quality sources, the better your business will rank.
2. Fill out your Google My Business page for your Denver business- completely AND properly
The first thing to do it to claim your business if you have not done so already.
After your business has been claimed, the next step is to fill out all of the important information about your company, so that your profile is 100% complete.
- Add the exact same address that you have listed on your website, in the exact same way.
- Make sure your phone number is listed
- Create a unique description that is formatted correctly and includes links. Try and make it longer than just a sentence or two.
- Choose all of the categories that apply to your business
- Upload a photo that is high resolution, for your profile image and cover photo
3. Add lots of photos
It’s no secret that any consumer loves to look at photos. The more, high-quality images you have on your profile on your different listings, the more you will stand out to potential customers. This goes farther than just Google; recently Yelp published advice on how to optimize your business listings, claiming that photos make a HUGE difference. It even goes as far as stating that consumers, in general, spent 2.5 times more of their time on a listing that has featured photos, according to research from Review Trackers.
4. Get as many positive reviews as possible
Reviews are very important! They play a huge part in getting people to notice your business online these days. Consumers love to read reviews as well as write reviews about businesses. Google has taken note of this and wants to promote the top local Denver businesses. What better way to determine who those businesses are than through positive user reviews? To improve your rankings, encourage your customers to leave positive reviews whenever possible.
Being able to get your business to show up in Google’s 3-pack is a lot harder than it was with the 7-pack; obviously, because there are fewer spots. The tips above will help, but going forward, you will need to continually keep yourself updated with local search changes and make sure that all of your company’s information is listed correctly. Not only that but also strategically use categories and place keywords within your profile to give it strength.
Let’s Show Off Your Positive Customer Reviews & Testimonials!
You probably already know how much of an impact positive customer reviews have regarding marketing your services and products. Reviews break down those barriers your potential customers may have when deciding to do business with you or not.
Having positive customer reviews and testimonials brings a lot of credibility to you and your business. With this credibility your business will ultimately have more revenue and higher conversions.
So let’s make sure we show off those awesome reviews and testimonials!
Here are four key areas that will get maximum exposure:
1. Your business’s website
Prospects are obviously already interested in your business if they are on your website, so to display positive reviews on your actual website will help close the deal. Make sure to place your customer reviews and testimonials in places where they will see them right away. Ideally, you should have a testimonials page, but don’t be shy about posting a few of your best ones on your home page, as well as other pages.
2. Your Social Media
It is surprising that posting your reviews on social media will help give you, even more, exposure? With social media getting millions and millions of visitors every day, you have the opportunity to show off your ratings to a massive number of potential customers.
3. Printed marketing materials
Just like everything mentioned here, customer reviews and testimonials can help any printed advertising material stand out more. Most of the time, you are limited on space, but it only really takes one or two great reviews to show prospects that you are reputable.
4. At your place of business
It is very powerful to display your reviews and testimonials inside of your place of business. It’s a great way to show your existing customers that they have made the right choice and they can go a long way in customer retention and referrals.
Having positive customer reviews and testimonials are important. But it is where you display them that brings value. Displaying them in the areas mentioned above will shine a positive light on your business, while improving conversions, and helping you generate more sales.
Questions To Ask an SEO Agency While Choosing One to Represent Your Business
Setting up your own business can be pretty overwhelming. Deciding on a clear cut business mission, hiring or designing yourself a logo and company slogan, renting out business space either online and/or in town, there can be a lot of work involved. Therefore, it’s even more important that your business gets the traffic and attention it needs in order to succeed. In order to do so on the internet, you need to be easily found. This is one of many services that an SEO agency can offer. But as you start looking for one, it’s good to go into the conversations knowing what to look for and what to expect from a good agency.
How Does an SEO Agency Work
Search engines usually try to bring up the most relevant sites first, where relevant generally means most visited. If you want to further boost traffic to your website, consider employing an SEO, or search engine optimization, service. An SEO writer will write interesting articles that will link to your website, subtly name dropping your business and making it more likely that people will investigate your products. The more traffic you have, the easier it can be to show up in a search engine as a recommendation for your business, and the more likely it can be that customers choose your products or services.
What a Good Agency Can Offer
A good agency can write engaging articles on a variety of topics that can be relevant for several years, or as it is called in the business, an evergreen article. This ensures that the content of the article can be read and used for years, thus avoiding having to constantly rewrite articles in order to keep their information fresh and accurate. Ask your SEO agency if it can provide well researched, accurate, and interesting articles that can stand the test of time.
Other Services
Since SEO is similar to or related to other forms of advertising, some SEO companies will do more than simply write articles and help tailor or provide ads that can be listed on a variety of social media. This is just as important, especially as more and more people are spending time online, either for their personal life or for business. Additionally, some services will go a step further in helping you promote your business online, and can help you with setting up or improving your website, which is another key component of bringing people to your website and keeping them there with an easy to navigate and aesthetically pleasing website. Ask your SEO agency if they offer any other kinds of services, and if not, consider using one that does.
Tips for Selecting Social Media Marketing Companies in Denver
Great social media drives traffic to your site, increases your engagement, your viewership and improves your conversion rate, leading to higher sales. That’s the kind of advantage you get when you up your game on social media pages and channels. However, not all companies have the right in-house talent for this. That’s where hiring a social media marketing company in Denver comes in handy.
Don’t know how to find a competent and reliable team to help you out? Read on for helpful tips:
Ask around
You’d be surprised at how helpful your contacts can be. So don’t be afraid to reach out and ask around. You might be lucky enough to find someone who can get your search off to a good start.
Get referrals
Referrals are a great way to find reliable and competent services. So don’t dismiss them. Follow up on those referrals. Word-of-mouth suggestions can help you find and hire the best online marketing experts for your business.
Check for credentials
What kind of experience and expertise do they bring to the table? You’ll want to make sure your business is in good hands so it pays to hire a social media marketing company in Denver with the experience and skills you need.
Consider past clients
Choose a team that has experience working for clients in your field or industry. It’s more than likely that they’ll have great insights and have the right contacts to build up your social media channels the best way possible.
Match with your budget
One of the first things you’ll need to talk about is cost. You should find out if their services are well within your budget or not. Don’t try to go above and beyond what you can reasonably afford.
Look around
Some companies might charge for considerably higher than your budget. If that happens, it wouldn’t hurt to go and look elsewhere. Just keep shopping around until you find the company that can provide you with the help and assistance you need, all without draining your budget dry.
Ask about campaign targets and KPIs
Key performance indicators or KPIs help you gauge the success of a particular campaign. So ask them how they’ll track, monitor and measure their campaigns. This should help you decide if they’re worth a go or not.
So don’t let your online marketing efforts lag behind your competition. Hire help. Contact us at Online Marketing Media today.
social media mind map with networking concept words
Why Hiring an Online Marketing Company is the Best Marketing Decision You Can Make
There’s a very good chance that, as you read this, you are connected to the internet. Whether you’re on your phone while you’re out on the town, your laptop at home or your desktop at work, many of us have near constant access to the world wide web. Recent statistics show that a little over half of the world’s population has access to the internet, making it easier than ever for a small business to have a global impact. But as the virtual market is flooded with more and more companies, it’s important to know how to take full advantage of the internet’s accessibilities.
SEO Writing
SEO, or search engine optimization, is one of the most important aspects of marketing. Using search engines to find businesses, research facts, or just look up pictures has practically become a part of pop culture. Search engine optimization helps search engines find your business when people enter terms related to your products or services, which means exposure to potential clients. Better SEO writing means better online marketing and more exposure, which can mean more traffic to your company’s website.
Website Design
Appearances may not be everything, but when it comes to website design it still matters quite a lot. Having a visually appealing website is very important, and it can be difficult to balance functionality with form, especially when it comes to optimizing a webpage for use on mobile devices with much smaller screens and touch capabilities. First impressions are everything, and if a prospective client has trouble navigating a clunky, visually uninteresting or confusing website, there’s a high chance they won’t come back.
Email Services
As the internet is a global platform, email is a very important way of keeping in touch with clients. Having an automated email service for promotions, advertising, or even just account activation is essential, especially in today’s world of instant gratification. It’s very inefficient, especially for a small business, to have a 24 hour on call service when many companies choose to automate many of their emails. Manage large numbers of promotional emails, as well as streamline the subscription and subscription process, by automating some of your email services.
Advertising has and always will be one of the most important parts of sustaining your business. But as the face of advertising changes and as the internet continues to be more and more essential to the success of a company, it’s vital to take advantage of this growing platform. If all of this feels overwhelming, consider hiring an online marketing company to help you manage all of the complexities of the internet for business.
Market Beyond The Search Engine With Social Media Marketing
Aside from traditional TV and print ads, a new type of marketing is starting to emerge: social media marketing. Now, people no longer have to depend on old-fashioned telephones and letters to keep in touch. Social media allows people to keep up with all of their friends and family by posting status updates, sharing photos, and instantly sending messages to one another.
The Rise of Social Media
While it took a few years for social media to rise through the ranks, it is now an undeniably powerful force to be reckoned with. According to Statista, Facebook now has a whopping 1.71 billion active users per month. That is no statistic to sneeze at! And that’s only for a single social network—consider the fact that many more platforms such as Twitter, Instagram, and Tumblr exist as well.
Taking Advantage of Social Media for Business
You may be wondering what all of this means for your business. Whether your offices are located in sunny San Diego or Denver, CO, any entrepreneur can benefit from this new technology. But how do you use social media to effectively market your company?
Marketing Your Company the Right Way
Utilizing social media marketing isn’t as simple as signing up for an account and posting whatever comes to mind. Here are a few suggestions for hooking your audience in:
1. Provide a Service to Your Customers
Customers want to be able to easily reach you for any questions they may have. Hire a social media manager to take care of troubleshooting and inquiries to make your customers feel that you care about their needs. Do outline whether you have a strict schedule or operate 24 hours a day, though.
2. Offer Enticing Discounts and Promos
Give your audience a reason to follow your accounts by providing exclusive discounts only on your social media feeds. Then, encourage them to share these promos with other people they know.
3. Come Up with Meaningful and Engaging Content
As with SEO, don’t just post random articles or graphics on your site. Make sure to create useful and relevant information that your audience can actually learn from. This will also make your appear as an expert in your field.
As they often say: strike while the iron is hot. Take advantage of social media while it is still relevant to your audiences, and you’re sure to see an increase in your business’s profits.
Why Hiring An Online Marketing Company is Your Best Marketing Decision
Online marketing is more than putting up a site, slapping on some content and then waiting for the orders to come pouring in. If you want to make the most out of your site, you need the help of experts. Here’s why hiring an online marketing company in Denver might just be the one thing you need to improve your bottom line.
You need help with keywords
If you thought SEO campaigns are built on nothing more than randomly picked keywords, you might derail your own digital marketing campaign efforts. An online marketing specialist will help you determine what keywords to optimize and which ones to toss out. This will help clean your pages of any keyword clutter.
You need copywriting help
Bad content can reflect on your business and detract from your credibility and trustworthiness. Good content not only boosts trustworthiness, it also makes it easy for you to attract more consumer interest. So don’t just make do with sloppy content that does nothing to win your customers over.
You don’t measure results
If you can’t measure or track it, then you won’t be able to use it to generate better insights into the buying decisions of your target audience. An internet marketing company can provide you with Google analytic services to help you change that. This helps you get access to a treasure trove of market insights that will improve the way you do your business and reach out to your customers.
You aren’t up on social media trends
Social media channels are a great way to generate traffic for your ecommerce sites. And anyone who knows how to take advantage of these social trends has a far better chance of making their business competitive and relevant in today’s market. That’s a good thing since it helps set you apart from the rest of the competition. If you don’t stand out, you could lose out on a lot of potential customers out there.
You want to expand your market
With the help of an online marketing team, you can compete with big companies with deeper pockets when it comes to reaching out to your audience. With social media platforms, apps and responsive sites, you won’t have to spend millions in advertising dollars just to get the message across to your market.
Contact us Online Marketing Media
Want to improve your site traffic and revenue? Give us a call today. With a team of experts, we can help you win your market.
Benefits of Hiring a Website Design Agency
Your website expands your reach, opens your businesses to millions around the world, and builds brand awareness and recognition. Done right, a website could improve your business and bottom line. Bad site design, though, could dramatically reduce your chances of achieving that. Need help? Hire a reputable and trustworthy website design agency in Denver CO to assist you.
Expertise
A professional site design team can take one look at your creative brief and provide you with a number of ideal options. With their experience and training, they know just how to get your site design done in the most efficient way.
Quality
Along with efficiency, quality results are among the best benefits to hiring pros. Designing your own website and having one designed by experts in the field are going to net you two very different results. If you want a site that looks professional—and you should want the best site you can get—opting for pros is a sound choice. Sites that look unprofessional might turn potential customers away. That’s the last thing you want to happen.
Navigation
Do customers have to go through a lot of pages during the checkout process? Pros know to streamline the navigational experience so that it flows along with ease. They’ll find a way to do it with four pages instead of eight. A shorter checkout process on your site is much easier and more convenient for your online customers, which makes for better user experience.
Organization
If there are too many elements on your site, it could confuse your customers and cause them to abandon the page before they even get a look at your products or services. Website design specialists are great at organizing the content on your site to ensure that all the elements achieve a cohesive design. That’s one way to effectively lower the bounce rate on your site.
Speed
Pros know what to do so that they can get the job done faster. If you want faster results or want to get your site up as soon as possible, forget the DIY approach and hire professionals to take care of your site. This way, you can get the results you want without compromising quality for speed.
Online Marketing Media
We provide website design services for small to mid-size organizations. Improve the way you reach out to your target audience. By putting up a site or upgrading the look and feel of your old one, you can boost your business and bottom line in no time. For help or inquiries, contact us today.
Web Design concept image with technology icons and copyspace
Impact of Social Media Marketing on Your Business
Many businesses have functioned well over the last few decades even without the internet, let alone social media. And for some, this model continues to work, as these businesses have most likely already have an established customer base that they have been serving for generations. With social media changing the game plan of marketing, however, these businesses may need to catch up.
Whether your business is old or new, we at Online Marketing Media have services for social media marketing in Denver CO that we believe can offer something that can improve your customer base.
Wider Reach
Some businesses often cater to certain demographics in certain locations. During business planning, this is often referred to as the “target market.” However, our partner businesses who try to expand from their target market are often surprised at the diversity of people that they attract.
If you opt for social media marketing in Denver CO, you expose yourself to a wider audience, attracting many people who you may not have thought would be interested in your product.
Get Sought Out
Even if you don’t plan to expand your business beyond your location, as with artisan small businesses, you will want to establish yourself as a specialist in your location. Social media marketing in Denver CO can often help interested customers from all over the country seek out your business when they’re in town. This is especially if you are able to show the world that you offer something unique that sets you apart from other businesses.
This is especially important now that more and more people actively seek the best products for them through the use of the internet.
Customer Engagement
Finally, social media marketing in Denver CO allows your customers to be better engaged in your business. You are able to get immediate feedback on your website or social media sites. You can answer inquiries right away and relate to your customers at a more personal level. This also brings word-of-mouth to the next level as satisfied customers will be able to share your product with their friends with one click.
If you want to reap these benefits for your business, go ahead and give us a call or send us a private message so that we can help you out. We know that social media marketing in Denver CO can take time and effort, which you might not have if you’re busy with day-to-day operations. We’re sure that we can help your business reach its full potential through the use of modern technology.
