Top 3 Reasons to Add an FAQ Page to Your Website

When new visitors arrive on your website, chances are they will have questions. And because no business, no matter how unique, can operate in an unique way from other businesses, chances are that those questions will be pretty similar to commonly-asked questions of all businesses. People are interested in finding out up front how you handle things like shipping, returns, gift cards, and so on. But there are other great reasons to include an FAQ in your website design. Denver, CO business owners, could all benefit from including this page on any website right from the start. Here’s why:

• Immediately address common customer concerns and fears with an FAQ. Your customers may have some concerns about trying out a new product or a new supplier that they haven’t worked with before. Giving them information up front helps them feel more comfortable about working with you.
• Be ranked better by Google’s search algorithm. Did you know that an FAQ page is a great place to put keywords for your SEO? Not only are you educating your users, but you also have the opportunity for some natural keyword usage for the search engines. That is always a big plus for your visibility and growth.
• Take back your time to focus on your business by eliminating certain customer service tasks. There are some things that can be automated, like answering the same questions that most of your new customers have. You can spend your time focusing on your business and products, and less time focusing on providing the same answers over and over.

Creating an FAQ Page is Easy

Website design for Denver, CO businesses is what we do best at OnlineMarketingMedia. FAQ pages are easy to create and only take a few quick steps. First, you’ll need to gather the questions and answers that you are most frequently asked, and determine how you want to organize them on the page. Then you’ll need to choose how to present the answers and make the page look nice! Be sure to consider social media sharing and SEO so that you can easily utilize this page on around the web, and always add your contact information in case a customer has questions you didn’t include.

If you are ready to get your FAQ up and running on your website, contact us today by calling 720-432-1736.

SSL Certificate & why Google needs your website to have one

What is an SSL certificate? Does my website really need one? How come I’ve never heard about this and why is it important now?

If any of these questions run through your mind, you’re on the right track to protecting your website and online presence. A website needs to be secure at all times, and an SSL certificate is what makes your website safe to begin with.

When you run a small business or a well-established brand, the safety of your customer’s data becomes a priority.

Selling your products or services online or even collective sensitive info, such as phone numbers or names, puts your customers’ privacy at risk. Unless you have valid SSL certificate installed on your website, it’s likely that Google will point out that your website is unsafe.

If you were wondering why Google has decided to play the ‘unsafe’ card, and what and SSl Certificate even is, here are some facts every business owner ought to know.

What are the dangers of not having an SSL certificate installed?

Although not all websites need to install a Secure Socket Layer certificate, small business owners who collect data from their clients could benefit a great deal from adding an extra layer of protection.

Here are the main dangers of avoiding doing so, though:

Google will mark your website as unsafe. Although your website will still be accessible, visitors being warned about an unsecure connection will most likely leave.

Clients will trust your brand less. Speaking of trust, the lack of a secure encrypted connection could influence your clients in a negative way. People like to feel safe when they browse the online. And if your websites doesn’t offer a sense of security, your visitors will most likely think your brand is not to be trusted.

You’ll lose customers to your competition. Turning visitors away and having them think you’re not a trustworthy business results in you losing your clients to your competition. Every visitor on your website is there for a reason. But if they can’t trust you, they’re going to find what they need somewhere else.

Google will favor indexing safe websites. Although you shouldn’t expect a serious boost in rankings, Google has expressed the intention of favoring the indexation of websites that help the online become a safer place.

You could lose your credibility as a business. Your website and your brand act as your business card online. As a small company owner, turning customers away is the last thing you want to do! If you’re storing credit card information of other sensitive data, it’s best to let your customers know your website is safe and can be trusted.

What is an SSL certificate?

You do not need to be an internet guru to see that all website addresses begin with a specific syntax. Some websites begin with “http://”, while others begin with “https://”.

An extra letter might not seem important. After all, your website works just fine! But in reality, the “S” stands for Secure!

Each time a user enters their credit card information or any other kind of personal data, like their name and email, they need to make sure the website is safe first. This is where an SSL certificate comes into play.

The term SSL stands for Secure Sockets Layer. It’s a technology developed back in the 1990s, that helps to safely encrypt your data.

Whenever you see the syntax HTTPS, you now know it stands for Hyper Text Transfer Protocol Secure. The “S” is an extra precaution, known as the internet standard for secure communication online.

The SSL security layer makes sure only your browser and the server accessing your data are able to decrypt the information. Although you can’t literally see this, what goes on behind the scenes is what protects your visitor’s sensitive data.

SSL certificates are no longer just a trend. If you care about your data and your clients’, you should definitely aim to make your connection secure.

Once your SSL certificate is installed on your server, you and your customers can be sure your website is safe. This not only will protect your visitor’s data, but it will help them trust your brand even more.

Why is a SSL certificate important for a website

Today, the internet plays an important part in all our lives. It’s crucial that all our data is safe!

From virtual attackers to intrusive internet service providers, anyone can sneak a peek at our sensitive data we share on the World Wide Web!

Since many small businesses communicate with clients online, having a safe environment to do so is important for both parties.

A professionally designed website allows visitors to become familiar with your business. But when it comes to encouraging your visitors to take action, you need to let them know they can do so, in a safe way.

If you run a small business and would like to build your brand, you need to find a way to communicate and interact with your clients.

Some businesses sell their products and services directly on their website. Small online stores are well known for allowing their clients to safely purchase the products they need.

But when it comes to entering your credit card information, can you guarantee your client their data is safe?

SSL certificates don’t just affect e-commerce websites. Any information you may collect from your clients is subject to risk if your website isn’t safe.

From phone numbers and your customers’ address to simple email databases, all information is subject to risk. Securing your web forms is always important, even if think your website’s too small to be hacked.

But privacy, data integrity and security is not all.

An SSL certificate can, potentially, determine your website’s search engine ranking within Google search.

Any small changes in your website’s structure can have an impact on your SEO factor. While there’s only a small percentage of websites that haven’t made the switch, others are already ‘milking’ some SEO benefits!

Although not all websites are required to install SSL certificates, those that do should expect a small boost in rankings. With Google adding HTTPS as a possible ranking factor, it may be safe to say installing that extra layer of protection should definitely be made a priority.

How to Generate More Money From Your Website Right Now

If you run a business, you know how important having a good website is. Websites are becoming the most popular way potential customers can get information about companies. Successful businesses have websites that are easy to navigate, provide relevant information, and target their key audience. To increase the traffic on your website, you may want to consider working with an online marketing firm that specializes in media. They can help you have the best website possible and earn money from it too. Don’t fall behind the times by not utilizing the potential of web content. Check out these tips that working with an online marketing firm can help you incorporate into your business to make money from your website.

Search Engine Optimization

Search engine optimization, or SEO, is the process of increasing the visibility and appearance of a website on search engine results. Search engines show users the most relevant information to their search based off of popularity and website traffic. SEO software can help increase your website traffic and attract more potential clients. A good marketing company will work with you personally to assess your company’s unique needs. They will help establish a budget and implement an appropriate strategy. This strategy may include tactics like creating organic key words, careful link-building, and having a dashboard available for you to track progress.

Online Marketing Strategies

You can implement strategies of social media, email marketing, and conversion rate monitoring. Social media is a great platform to advertise your services and reach a wider audience. Marketing firms can research your target audience and help transfer that information into your social media to gain attention. You will have relevant information to draw in customers who could truly benefit from your business. They can also help you design emails people will want to open through key words and building trust with clients. Conversion rate marketing will help you track customer behavior patterns to help strategize what is best for your company to adapt and move with your specific clientele needs.

Website Development

Marketing firms can help you develop a solid plan to revamp your website. Having a website that caters to your customers’ needs will help you land more deals and lead a more successful business. They can help put together new potential designs with specific flow, colors, images, and overall aesthetic perfect for your company. You can ensure that your website has quality content customers are genuinely interested in and want to learn more about. A great website will show customers you take your business seriously and want to work well with clients.

Although developing a website can be overwhelming, thanks to marketing firms that specialize in media, it doesn’t have to be. You can get a great site that draws in more customers and increases traffic. You will be surprised at how much your business will grow. A website can make or break your company—make sure yours is the former. You will feel more accessible to clients and keep up with their trends. Don’t wait to contact a great online marketing consultant today.

7 More Ways to Make Money from Your Website Revealed

When it comes to making money for a website, you need all the help you can get right. Read on below for seven more ways to make money from your website today.

Affiliate Networks

Similar to ads, affiliate networks will pay you to help them get traffic, but only if that traffic leads to a purchase. In other words, if someone clicks a link on your site that leads to an affiliate’s page and that person buys something, you get a portion of the sale. This is especially effective if you have affiliates relevant to your own business. After all, someone on a martial arts site is less likely to follow a link to a site on southern cooking recipes.

Social Media

An indispensable way to increase website traffic is through social media. It’s the trend of this generation and doesn’t seem to be going anywhere soon. By creating a profile on a number of sites, you will increase your likeability, visibility, and profitability all at once. Make sure you have individuals who can post to these sites frequently and effectively, as well as interact with people and other businesses to build networking.

Sponsoring

Dedicating an article, column, or other advertisement to another business is an effective way to make more money from your site. Technology sites do this especially well with reviews and “inside looks” at a particular company’s products.

VIP Section

A number of websites have sections of their sites, which are only accessible by members. Both paid and free membership can end up profitable. For paid membership, you get the money upfront for each person that joins. For free membership, you can add members to an e-mailing list and market paid services and products this way. This also works for paid memberships. Members can be guaranteed access to premium content such as articles, tips, discounts, or whatever else your website offers. This can also manifest in the form of a members-only section of your website such as a private forum with high-value information, content, products, or services. If what you provide is above average, consider making some of that content special-access.

Web Store

If your site isn’t a business that sells a product or service, you may not think you need a store, but this could be a clever way to rack in additional income. For example, clothing, gadgets, and other paraphernalia related to your content can increase both interest and profits. This is also a great way to create free marketing for your site; people wearing your gear will become walking advertisements for you.

Giveaways

Everyone loves free stuff, and having giveaways at regular intervals can greatly increase your site’s visibility and popularity. Be sure your giveaways tie in with social media to make it both fun and accessible. By doing this, visitors will want to follow your site more closely to get another chance at winning.

Donations

Don’t laugh this option off. Generosity can go a long way, especially if your cause is noble. Having a “Donate” button on your site won’t hurt.

Following the tips in these seven ideas will have your website in the black in no time at all.