What is an SSL certificate? Does my website really need one? How come I’ve never heard about this and why is it important now?
If any of these questions run through your mind, you’re on the right track to protecting your website and online presence. A website needs to be secure at all times, and an SSL certificate is what makes your website safe to begin with.
When you run a small business or a well-established brand, the safety of your customer’s data becomes a priority.
Selling your products or services online or even collective sensitive info, such as phone numbers or names, puts your customers’ privacy at risk. Unless you have valid SSL certificate installed on your website, it’s likely that Google will point out that your website is unsafe.
If you were wondering why Google has decided to play the ‘unsafe’ card, and what and SSl Certificate even is, here are some facts every business owner ought to know.
What are the dangers of not having an SSL certificate installed?
Although not all websites need to install a Secure Socket Layer certificate, small business owners who collect data from their clients could benefit a great deal from adding an extra layer of protection.
Here are the main dangers of avoiding doing so, though:
Google will mark your website as unsafe. Although your website will still be accessible, visitors being warned about an unsecure connection will most likely leave.
Clients will trust your brand less. Speaking of trust, the lack of a secure encrypted connection could influence your clients in a negative way. People like to feel safe when they browse the online. And if your websites doesn’t offer a sense of security, your visitors will most likely think your brand is not to be trusted.
You’ll lose customers to your competition. Turning visitors away and having them think you’re not a trustworthy business results in you losing your clients to your competition. Every visitor on your website is there for a reason. But if they can’t trust you, they’re going to find what they need somewhere else.
Google will favor indexing safe websites. Although you shouldn’t expect a serious boost in rankings, Google has expressed the intention of favoring the indexation of websites that help the online become a safer place.
You could lose your credibility as a business. Your website and your brand act as your business card online. As a small company owner, turning customers away is the last thing you want to do! If you’re storing credit card information of other sensitive data, it’s best to let your customers know your website is safe and can be trusted.
What is an SSL certificate?
You do not need to be an internet guru to see that all website addresses begin with a specific syntax. Some websites begin with “http://”, while others begin with “https://”.
An extra letter might not seem important. After all, your website works just fine! But in reality, the “S” stands for Secure!
Each time a user enters their credit card information or any other kind of personal data, like their name and email, they need to make sure the website is safe first. This is where an SSL certificate comes into play.
The term SSL stands for Secure Sockets Layer. It’s a technology developed back in the 1990s, that helps to safely encrypt your data.
Whenever you see the syntax HTTPS, you now know it stands for Hyper Text Transfer Protocol Secure. The “S” is an extra precaution, known as the internet standard for secure communication online.
The SSL security layer makes sure only your browser and the server accessing your data are able to decrypt the information. Although you can’t literally see this, what goes on behind the scenes is what protects your visitor’s sensitive data.
SSL certificates are no longer just a trend. If you care about your data and your clients’, you should definitely aim to make your connection secure.
Once your SSL certificate is installed on your server, you and your customers can be sure your website is safe. This not only will protect your visitor’s data, but it will help them trust your brand even more.
Why is a SSL certificate important for a website
Today, the internet plays an important part in all our lives. It’s crucial that all our data is safe!
From virtual attackers to intrusive internet service providers, anyone can sneak a peek at our sensitive data we share on the World Wide Web!
Since many small businesses communicate with clients online, having a safe environment to do so is important for both parties.
A professionally designed website allows visitors to become familiar with your business. But when it comes to encouraging your visitors to take action, you need to let them know they can do so, in a safe way.
If you run a small business and would like to build your brand, you need to find a way to communicate and interact with your clients.
Some businesses sell their products and services directly on their website. Small online stores are well known for allowing their clients to safely purchase the products they need.
But when it comes to entering your credit card information, can you guarantee your client their data is safe?
SSL certificates don’t just affect e-commerce websites. Any information you may collect from your clients is subject to risk if your website isn’t safe.
From phone numbers and your customers’ address to simple email databases, all information is subject to risk. Securing your web forms is always important, even if think your website’s too small to be hacked.
But privacy, data integrity and security is not all.
An SSL certificate can, potentially, determine your website’s search engine ranking within Google search.
Any small changes in your website’s structure can have an impact on your SEO factor. While there’s only a small percentage of websites that haven’t made the switch, others are already ‘milking’ some SEO benefits!
Although not all websites are required to install SSL certificates, those that do should expect a small boost in rankings. With Google adding HTTPS as a possible ranking factor, it may be safe to say installing that extra layer of protection should definitely be made a priority.
As the world moves forward into the realm of technology, businesses must adapt to every new addition. While technology has allowed for more accessibility, this progress has created complexities that have not been dealt with in past years. SEO is a way for your business’s website to receive maximum visibility. When Online Marketing Media works with your business, there is a strategy created that involves a mutual level of understanding that allows for your business to expand as SEO is used more often. SEO has multiple tactics to utilize for different budgets and businesses.
The Organic Search
One misunderstanding that comes with SEO is that your business should pop up as much as possible. While maximum exposure is important, there should always be a strategy to where your business appears. SEO not only controls when your business appears, but the location as well. With an organic keyword search, your site can rise in the rankings of relevant content. Organic keyword search generates traffic as people search for similar keywords based on the content within your website. As the appropriate keywords are used more often to find your business, the popularity of your online presence will rise organically.
The rule of thumb has never been quantity, but quality. With SEO, there is technology that optimizes the quality of the number of links connecting to your site. This creates a beneficial awareness towards the brand your want your business to portray. While the volume of links may seem like the best way to create traffic, the reliability of links add weight to the words associated with the website. This part of the SEO becomes one of the most creative and most challenging parts as no technique for link building is the same. With as much work as link building takes, the best way to go is to work with a specialist to ensure quality.
On vs. Off Page
Both on and off page SEO are integral to the success of the SEO’s strategy. With on-page SEO, there is an internal strategy at work based on creating content easily searchable and accessible for clients. This part of SEO becomes very technical as on-page SEO works with the core of your site. With off-page SEO, the external marketing of your business and website comes into play. With social sharing, press releases, magazine placements, and other physical marketing techniques: off-page SEO builds up the authority behind your website. Both on and off page SEO create traffic to your site that benefit business in ways that continuously create revenue.
Technology has progressed in ways that can benefit your business, but only if you know how to use it. There are multiple SEO tactics ready to be utilized in a way most beneficial to your business. By using SEO strategies, more traffic and clientele will be filtered to your site and generate revenue. By upgrading your marketing strategies to include search engine optimization, your business can create an accessible site with content catered to keep clients hooked.
Search engine optimization is also known as SEO. This is the process of creating content that includes a certain amount of keywords or phrases that will help you rank higher on a search engine. The process is rather simple. However, as with everything there are a few tips and tricks that you should keep in mind while doing so. Below we will let you know a few of the most important SEO tips to consider getting the most out of your SEO creation.
Keep Your Website Updated
Keywords and searched phrases are changing constantly. Therefore, it is important that you keep your website content ever moving as well. If you notice websites like Wikipedia and other dictionaries, rank so high on search engines is because they are constantly being updated on the information they already contain as well as constantly adding new content as well.
Include Links in Your Content
One way to make sure that visitors to your blog stay on your site is to include links. These links should, however, be relevant to your content. Therefore, make sure that all blog posts you have included on your site include links. These links need to either lead them to your landing page or your contact us submission page. This way they will be able to let you know they are interested in the services you provide.
Prove to be a Human
Writing relevant content that people can relate to is half the battle. Nobody wants to read an article that seems like it was written by a robot. Make sure that your content is easy to read and interesting. This will make people want to visit your site time and time again because you make sure you can keep them intrigued and your attempts won’t go unnoticed.
Consider Keyword Placement
There are certain places you can make sure to include your keywords to ensure that you will rank high on a search engine. Of course, you can place them anywhere you would like. However, to get the most benefits from your keywords, you need to include them in your title, description, and tag lines. These three places are the most important when it comes to including keywords.
Keep Your Website about One Major Thing
Of course, you want a variety of topics covered on your blog. However, when push comes to shove you want to make sure that your website is centered on one topic. This will not only help you stay more organized, but it will also make you seem more creditable in the field your company is in. This way people will know you are focused on what you can offer them.
If you follow these tips and continue to stick to your marketing strategies then you will start seeing your SEO plans really take off. SEO can work wonders for your business if you pay attention to what needs to be done and what is trending. If you need any assistance in coming up with an SEO plan or whys to increase traffic to your site, feel free to contact us today!
By now, you have probably heard about SEO which is also known as search engine optimization and how important it is for your company to use it. However, you are not really sure how your company can benefit from it exactly. Well, no worries, in this article we will give you the top five reasons why your company should use SEO and how you will start reaping benefits from it.
1. Increased Website Traffic
This of course, is the first and foremost reason as to why your company should use SEO. Increased traffic leads to increased leads, which eventually leads to increased clients and more revenue. Therefore, SEO is an obvious choice to go with to see an increase in traffic and sales.
2. Your Competitors are Doing it
Marketing is all about staying up with the times and speaking to the potential clients. If the clients are seeking out products and services online and you are not using SEO then they are going to find their way to your competitors instead of you. Therefore, to stay in the forefront of potential clients’ minds then you need to make sure you are using your keywords or phrases properly in order to be ranked highly.
3. Stay Up with the Times
Gone away has the times of outbound marketing where you have to call everyone in the phone book before you even get a small little lead. This wastes so much time and energy that could be spent creating better products and increasing customer service. In this day and age marketing has changed, it is almost 95 percent completely inbound. This means having great content that is search engine optimized. This gives potential leads the opportunity to know more about your services and products making them want to work with your company.
4. Keeps You in the Client’s Mind
Google is all the rage these days. A person doesn’t even have to want to make a purchase or find a service to Google a question. That’s when your SEO content comes in. When they Google a question hopefully you have content centered on the topic. This will lead them to your website and if the content is good enough, convince them to go with your product or services.
5. SEO Shows Your Creditability
When you have content centered on your knowledge of the industry, it shows that you know what you are talking about when it comes to your industry. This makes you more creditable which in turn makes them trust you more and makes them want to use your company over someone who knows nothing about what they are talking about.
SEO content is a great way to ensure your name is put on the map. It is a great way to get your company’s name out there and to gain the trust of potential clients. If you have any questions or concerns about this topic, feel free to contact us today and we will assist you on your SEO journey!
You already know the importance of SEO, or search engine optimization, when it comes to your business. But, SEO is not just all about throwing keywords into an article and hoping for good results. What you may not realize is that there are actually different types of SEO. Two of these are local and global SEO methods. What is the difference, and which one should you be using to target your audience? Here are a few tips to help you determine what method will work best for your needs.
Local vs. Global SEO
Local and Global SEO is exactly what it sounds like. It refers to the reach of the SEO that you are using for your business. The type of SEO that you are using for your business really depends on your needs and the reach you desire with your audience. To better clarify the differences between local and global SEO, here are some of the things that you should keep in mind.
When it Comes to Local SEO
Local SEO is best for small businesses who are only in that one area, rather than having multiple locations, or wide-reaching audience. But, they can also be good for slightly bigger businesses that are concentrated in a specific region or city. So, this type of SEO marketing works more for businesses such as family-run medical practices, repair shops, and little boutiques or locally owned stores. These are places that will only interest the local population, and going beyond that area could end up actually harming your business more than it will help it.
The Case With Global SEO
The farther your business reaches in terms of your audience, the more you will want to consider a global SEO strategy. This is a type of SEO that is really good for businesses that function on more of a global scale. When you, for example, offer a specific web service that can benefit companies from all over the world, then you need to consider a global SEO strategy. But, you have to really be sure that this is the option for you. If you are not sure if your business could benefit from a global SEO plan, talk to an SEO professional. They will be able to help you determine if this is the route you should be taking, or if there is another possibility that you should consider beforehand.
SEO is a great way to help get your business and your content out to your audience. But, you want to be absolutely sure that you choose the best SEO plan for your business. When you have SEO needs, contact Online Marketing Services to find out where they can do for you. They not only offer SEO services, but a number of other services including web development, reputation management, and other online marketing methods. Check out their website to find all the services that they offer, what they can do for you, and then give them a call to set up a consultation meeting.
So you’re trying to maximize your local business through search. SEO isn’t just for the bigger businesses; you just have to be constant with what you provide to the public. Here are some quick tips for local SEO.
You should first find out how your business presents itself on search before you start trying to enhance it. Make sure wherever you put information about your company, it is consistent. If you’re going to give out your address and phone number, make sure it is the same one you’ve handed out previously. If it has changed, make sure the marketing you used to distribute it is also the same as the one you used before.
Along with being local, your business also needs to have a local identity. Local identity doesn’t mean that people have to know your business exists, but rather you have a physical location. This can’t include a P.O. Box. You will also need to have a local phone number.
It’s also important to have your virtual information the same. Maps, directories, websites, and profiles should all represent accurate and correct information.
Not only will this help eliminate confusion, but it will also make your business stronger. People who search for your business will have a better time finding the correct results if the information you have listed in multiple places is the same. Also, the more places you have your business information listed, the more likely people are going to find you.
Another good tip is to have your business located in numerous directories. Look for popular directories to place your information in order to reach a larger audience.
When thinking about how people try to find you, consider keywords or phrases. People relate keywords to larger pieces of information. Stick to something simple and easy that won’t be confused with something else. Being located in many different places can be like one fish in a big sea. Try and stand out with things other than numbers.
If you’re confused about which keywords are right for your business, think about what your business stands for. Use simple descriptions to reach your audience. Places like Facebook, Twitter, and Instagram will pick these up and spread them in no time.
The shorter the better; keywords are key for a reason. They represent the meaning of the whole in a small space. You don’t want to take away meaning from the reader by adding too many words, especially if they aren’t needed.
Incorporating these keywords into social media can help spread your message like wildfire. Everything is connected in some way, shape, or form so by personally enforcing connections through keywords, more people are able to find out all about your business.
Keywords can only go so far on social media if you’re updating information regularly. People can’t talk about your business if there isn’t anything new to talk about. Post regularly, even if it’s just a mix up of yesterday’s news.
By using these quick tips for local SEO, you can grow your business through reaching more people. The more you talk about your business and share your information, the more likely other people will do the same.
Google is one of the biggest search engines in the world. Your website should be mobile, not just because it is helpful, but because it can help your business succeed. Here are some reasons why a mobile site is important through the eyes of Google:
Mobile devices today have the ability to change the format of text online. The devices can be turned, flipped, and reversed, and are able to change into many formats; it’s important to make sure your text is readable in every which way. If not, the consumer is going to see you outdated and old-fashioned.
Having your information mobile friendly allows people to better access what you’re trying to convey. Mobile searches have an assortment of devices, and each device reads different. The text needs to be able to zoom in and out, formatted correctly, and be easily understood by large audiences.
An important reason to have your site mobile friendly is because of links. If you have an article with links at the end to connect the reader to purchasing abilities, make sure they are visible and easy to click on. If links are too close together, the user is going to get confused on which to click on, and might end up in the wrong place.
If the user can’t use the site on their device, they may never return. This reduces sales and customer retention. Having a mobile site allows consumers to access information in any format, which makes people want to return and explore all the options your business or website has to offer.
With today’s changing technology, people are resorting more and more to mobile devices. Everything is on the go. If a person can’t complete a search of your website, then you need to make some changes. This is only hindering your business.
Tablets, watches, phones, and other mobile devices have more searches than laptops nowadays. You can check to see if your site is mobile friendly on Google’s Webmaster Tools. It will show you if any consumer is having problems accessing your information and how to fix them.
A mobile-friendly site can also limit competition between your competitors. If people are spending more time on your website, then chances are they are spending less time on your competitors. If a user is spending too much time trying to navigate through the information, they will look elsewhere for what they need.
Google also suggests that mobile sites are important because of speed. Users are operating at a fast pace, and if your website taking too long to load, then they are going to leave. If your website is mobile friendly it will load with a certain code specific to the device, making consumers much happier.
As you can see, Google suggests that a mobile site is important. Mobile friendly websites allow the consumers to successfully gain the information in a fast and accurate manner. If your website is mobile friendly, it will give your company more customers, grow your business, and ultimately make you look professional.