Startling fact: Did you know that over 70% of Denver residents use their smartphones to research local businesses before making a purchase decision? If you’re not optimizing for mobile marketing, you’re falling behind—and your competition is capturing customers on the move....

People Buy and Research Using Keywords According to Internet Live Stats, Google receives more than 70,000 searches per second. What do you use when you use Google? Keywords or a word combination called keyphrases. In doing so, Google will look for the...

Merging online and offline marketing efforts maximizes your efforts effectively In this world, both digital and offline worlds combine. Therefore, it makes sense to make the brand’s personality, branding, aesthetics, and other aspects similar in both marketing...

What is LinkedIn? If you’re thinking of going digital with your advertising, most marketing strategists will up-front recommend putting your company page on Facebook. Indeed, it makes sense because billions of people view content and spend hours on the gigantic social...

WordPress started life way back in 2003. Back then, this humble Content Management System (CMS) was used primarily by bloggers to create simple and personal websites. It was in 2008 when WordPress started to expand the repertoire of their program. Custom themes were now...

Online marketing is becoming a critical tool for businesses to generate sales. Quite interesting, because just a few decades ago, a lot of companies were quite hesitant putting a lot of money online. The view back then was more, “Why would I need to have a business website...

Nothing can bring a company to its knees than a lot of terrible reviews. Whether you are a small enterprise or a multinational conglomerate, a vast negative reputation will make you fear for your survival. Bad reviews can quickly turn into PR nightmares as well as risk...