Denver Businesses, Websites, and Google’s New Algorithm Update
How are we protecting our clients, you ask?
1. First, we focus on the basics i.e. On-Site optimization, which includes fixing duplicate copy on the website and correcting all possible 404 errors 2. In the beginning, we do a thorough backlink analysis to get rid of any bad backlinks that can prove harmful. Then we diversify the backlink profile and add new backlinks, including local directories, coupons, infographics, informational content, videos, guest blogs, etc.Below are some other backlink sources we’ve included in our new SEO deliverables to help further diversify the backlink profile.• Startup Business Listings• Magazine / News Placement• Q&A Posting
3. We focus on getting the right keywords for your website and then making sure they are in the right places. We then sprinkle the keywords in blog posts and social posts.So, if your website was hit by the new “Fred” update OR you want to avoid falling victim, we can help. Connect with us today and let our SEOs experts do all of the work.Testimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Your Denver Mobile Ads Now Have Automatic Call Extensions
What if you do not want call extensions on your ads?
If this is the case for you, there is something that can be done so that your Denver mobile ads do not automatically generate your businesses phone number. You can simply opt out by following the steps below:1. Go to the tab Ad extensions and select “View automated extensions report.”
2. Then click on the option automated extension (Advanced) and click on Edit.
3. Check the “Do not use specific automated extensions for this account” option available at the bottom.
Testimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
84% of People Trust Online Reviews As Much As Personal Recommendations
Quick Features of Positive Client Reviews:
• Earn genuine reviews on Google, Yelp, Facebook, Angie’s List, and 50+ other sites• Positive reviews can be featured on your website• Can ‘park’ the negative reviews• Designed with mobile and tablets in mind so users can access it from any device• More reviews means improved organic SEO rankings and Improved brand reputationTestimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Why Video Marketing is So Powerful
Video Helps to Boost Sales and Conversions
Videos can help you make some serious money. If you add a product video on your site’s landing page, it can increase your total conversions by more than 80 percent. Even better, video works this well regardless of the category it is deployed in. Quality videos can also lead to direct sales. Studies have shown that approximately 74 percent of users who watched an explainer video about a product wound up purchasing it.Video Provides a High ROI
Something that is even more exciting is the fact that 76 percent of businesses have stated that great video marketing in Denver helps to improve their return on investment. While video production isn’t extremely easy and it can be costly, it will be worth the investment made. Additionally, online tools for editing videos are becoming more and more affordable, with some software now being offered for no cost. Also, many people don’t realize that they don’t have to make perfect videos for them to be effective. It is what is included in the video that really matters. Take some time to make a video that covers something your buyers want to see or learn about. Video marketing is not something that is going anywhere anytime soon. Businesses that want to come out on top, over their competition, need to take advantage of what this marketing tool has to offer. If you would like to know more about video marketing, or talk about having a video produced for your business, contact us today.Testimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
New Features on Google My Business
The Google My Business dashboard just added some new features to it. Some were very much awaited while others are a pleasant surprise. No doubt though that all of the new features will make it easier for the business owners to manage their accounts and will also provide them the ability to include more analytical data.
Popular Times & Return Customers
This is one of the most awaited features to Google My Business. Now you will be able to see in graphical format the exact numbers of return visitors and unique visitors on your site. AND you will now be able to see the busiest time so you can make changes accordingly.
Restaurant Menu Link
For all restaurant’s, you can now add a link to your food and drink menu directly to the knowledge panel. This new feature is going to dramatically increase the number of visitors to your website. The one draw back is that you can only add one link. Because of this you will need to make sure that your menu is listed on a single page.
Link to Your Services
You can now add a link to your service page directly on the knowledge panel, just like the restaurant menu.
18 Months of Insight Data for Google My Business
Starting now you can now download up to 18 months of Google My Business insights data into a spreadsheet. If you have a single or bulk account, you will have access to it and will be able to modify your strategies based on this data.
The Google knowledge panel has become a business’s home page, and more and more customers prefer it, over going to the business’ website.
Responsive Web Design: What Is It?
There’s so much to keep track of when it comes to building your company’s online presence. Not only do you have to craft an attractive, informative website, but you also have to keep up with social media and set up an email campaign strong enough to not immediately be filed as spam or trash. With so much to handle, it’s no wonder business owners become overwhelmed or simply don’t invest as much effort as they should. On top of this, you must also keep another concept in mind: “responsive web design“. Just what is responsive web design, and why is it worth keeping up with for your business? This blog will give you the details.
Defining Responsive Web Design
Consider how most people today browse the Internet. Laptops and PCs used to be the default tool of choice, but times are rapidly changing. Now people rely more on mobile devices: phones and tablets. Due to size constraints, however, mobile devices can’t display web pages in quite the same way as a normal-sized computer does. As a result, today’s web designers have to consider how to craft web pages that look just as good on your average smartphone as it does when you load it up on your laptop. This is what responsive web design is for. It allows the website to immediately adapt in an easily consumable way depending on the device a viewer uses.
How You Can Make Your Company’s Website More Responsive
While this concept may sound complicated to enact, it’s easy as pie when left in the hands of a professional in responsive web design in Denver, CO. You can rely on a team of professionals to know exactly how to tailor your website so it displays well on every possible device—saving you time and allowing you to focus your attention elsewhere. Get in touch with your nearest company for responsive web design in Denver, CO today to take advantage of this valuable tool.
To learn more about online marketing services and how they can benefit your business, visit the official website of Online Marketing Media.
Tool to help prepare for Google’s new mobile first index
Within the next couple of months, Google is going to roll out its mobile first index. This new roll out will only be a problem for sites that have not opted for a mobile responsive website. If this is the first time that you are hearing about “Mobile first index” then what it means is that the search listings that Google will create and rank are based on the mobile version of your content.
Normally Google does not openly discuss upcoming algorithm changes. This time though they are doing everything they can to inform people about the major shift. John Muller recently said that those who are going to get impacted by the shift will receive warning and guidelines within their Google Search Console accounts so that they can resolve the issues before the changes take place.
“We will inform people when we get closer when we actually have a date, so there is sufficient time for people to kind of resolve issues that they may need to resolve.”
He also said that they will also try and inform sites when we recognize issues. If they recognize that your mobile version has a problem then they try and let you about it. You will get this notification through the Search Console, so that you are aware of the issues and have time to resolve them.
To help with all of this, Google has also introduced so that you can check the mobile friendliness of your website.
Check it out here:
https://testmysite.withgoogle.com
Make sure you maximize the use of this tool by entering the URL from your website. From there it will show the mobile friendliness of your site. You can also have them send you reports stating what you can work on. And not only that, but it also provides you with ideas on how to improve it.
Steps for Effective Social Media Marketing
Social media marketing is different from other types of marketing. When developing your social media marketing plan in Denver, don’t forget the basics.
1. Encourage interaction. Social media marketing is all about interaction. Think of it as being at a party with someone you like—you want to keep the conversation flowing. The last thing you want is to talk only about yourself, because the other person will get bored and leave. Social media marketing is a bilateral marketing method, whereby you and you audience—your customers—are engaged in an ongoing conversation. Encourage interaction by asking questions and responding to customer feedback immediately on all platforms.
2. Decide first which platforms are right for your company. You don’t need to be on every social media platform. In fact, spreading yourself too thin could be disastrous because you might end up with a Tumblr account that is not being regularly updated—which looks bad. Choose a few core platforms and update them as regularly as possible.
3. Schedule posts. Effective social media marketing is all about timing and regularity. It’s better to have posts scheduled with the help of software because then the content will stream at different times of the day and on different days of the week to reach a wider audience irrespective of time zone and lifestyle.
4. Use multimedia! No matter what your business, there are always ways you can include more videos, images, and links. Variety is the spice of social media marketing.
5. Maintain a cohesive voice. One of the problems some companies encounter is a lack of consistency among their social media marketing platforms, and a lack of cohesion with other elements of the marketing mix. Make sure your social media marketing has a voice that is consistent across platforms so your brand identity remains tight.
Proximity Is Emerging As the New King of Local Search Results
A recent study by Moz has revealed that proximity is the new king of the local search, meaning that it is the now #1 factor in ranking local search results.
Say you search for a local business, i.e., a restaurant, using a mobile device in a very small city; your results are probably going shows all of the restaurants in the city listed out on the map. However, in a bigger city, the shops that you see will be a whole different scenario. For example, when you search for “Restaurants,” you will only get to see 6-7 restaurants listed out on the map.
So the question is, how is Google determining which business to show? Is it about the number of links? Mobile friendliness? Positive reviews or a measurable presence in the local directories?
Research has revealed that the businesses you see now are all based on one thing… “Proximity.” Only those businesses that are closest to the searcher’s physical location appear on the map. This does not mean very much changes, as far as building up your online reputation. Yes, you might not be shown to people all over now, but when you do pop up you still want to stand out. How can you do this? Having several reviews is the first thing that will catch someone’s eye, second make sure you have a mobile responsive website– if someone is looking at your site on a mobile device you still want them to have the best user experience so that they convert into a lead.
People are looking for the best businesses, not the closest businesses, so if you need to find the best business you can check out other sites like Yelp, TripAdvisor, etc. when searching.
How to Generate Leads by Using Pay Per Click Marketing
There is no question that content is king when it comes to search engine optimization (SEO). However, ranking in the search engines organically takes time and effort. If you want your business in Denver, CO to be found right away, then it may be time to consider using pay per click advertising.
What is Pay Per Click Advertising?
Pay per click advertising, which is often shortened to just PPC is a form of paid advertising that helps your website get attention and traffic right away. These are ads that you write yourself and then determine how much you want to spend to be found. Google then places your ad in the top or side section of search engine results page, allowing visitors to see your business right away when they search for a particular keyword.
Why are PPC Ads Effective?
Pay per click advertising is effective because you are essentially paying Google to make sure you are found when certain keywords are searched for. You can determine what keywords you target and you can put a cap on how much you want to spend. This makes it easy to control costs. If you find that a particular ad isn’t working for you, you can simply end it or tweak it until better results are achieved.
Hiring Help for PPC
If you are unsure how to handle your own pay per click campaign for your Denver, CO business, then it is best to let the professionals handle it for you. They can create ads that will help you achieve the desired outcome. In the long run, this will help to make the most of your PPC budget.
There is no question that PPC is a great way to get more traffic now. However, this doesn’t mean you should neglect SEO and organic traffic altogether. It is also an important part of online marketing.
Create a PPC campaign for your Denver business by calling Online Marketing Media at 720-432-1736.
