Let’s Show Off Your Positive Customer Reviews & Testimonials!
You probably already know how much of an impact positive customer reviews have regarding marketing your services and products. Reviews break down those barriers your potential customers may have when deciding to do business with you or not.
Having positive customer reviews and testimonials brings a lot of credibility to you and your business. With this credibility your business will ultimately have more revenue and higher conversions.
So let’s make sure we show off those awesome reviews and testimonials!
Here are four key areas that will get maximum exposure:
1. Your business’s website
Prospects are obviously already interested in your business if they are on your website, so to display positive reviews on your actual website will help close the deal. Make sure to place your customer reviews and testimonials in places where they will see them right away. Ideally, you should have a testimonials page, but don’t be shy about posting a few of your best ones on your home page, as well as other pages.
2. Your Social Media
It is surprising that posting your reviews on social media will help give you, even more, exposure? With social media getting millions and millions of visitors every day, you have the opportunity to show off your ratings to a massive number of potential customers.
3. Printed marketing materials
Just like everything mentioned here, customer reviews and testimonials can help any printed advertising material stand out more. Most of the time, you are limited on space, but it only really takes one or two great reviews to show prospects that you are reputable.
4. At your place of business
It is very powerful to display your reviews and testimonials inside of your place of business. It’s a great way to show your existing customers that they have made the right choice and they can go a long way in customer retention and referrals.
Having positive customer reviews and testimonials are important. But it is where you display them that brings value. Displaying them in the areas mentioned above will shine a positive light on your business, while improving conversions, and helping you generate more sales.
