Google recently made a change to the number of business shown during a search from a 7-pack, to a 3-pack, and this has had a major impact on local SEO. Many businesses had a hard time getting featured when there were seven spots available. Now getting your Denver business into one of the top three spots can seem like rocket science. The good news is that you don’t need a rocket scientist to figure it out.
However, it does take knowledge, time, and skill to get it done. Today, the most targeted type of marketing known is being able to be seen by local consumers in the same moment as they are searching for your type of service or product. But getting there can be tricky unless you know what you are doing.
To help, here are four tips to get you going down the right path:
1. Citations- Get more of them!
When it comes to ranking your Denver business, Google pays close attention to how often other sources mention your businesses name. What this means is that it looks for “citations” to validate your business. A citation is a mention of your business name along with another piece of business information anywhere on the web – with OR without a link back to your website.
The other pieces of information could be your physical address, phone number, or website URL – combined or individual. For it to count as a citation, the information has to be an EXACT match to the same information that you have listed on your Google My Business listing.
Having citations help prove to the different search engines, like Google, that your company is real; therefore, the more of them you have from quality sources, the better your business will rank.
2. Fill out your Google My Business page for your Denver business- completely AND properly
The first thing to do it to claim your business if you have not done so already.
After your business has been claimed, the next step is to fill out all of the important information about your company, so that your profile is 100% complete.
- Add the exact same address that you have listed on your website, in the exact same way.
- Make sure your phone number is listed
- Create a unique description that is formatted correctly and includes links. Try and make it longer than just a sentence or two.
- Choose all of the categories that apply to your business
- Upload a photo that is high resolution, for your profile image and cover photo
3. Add lots of photos
It’s no secret that any consumer loves to look at photos. The more, high-quality images you have on your profile on your different listings, the more you will stand out to potential customers. This goes farther than just Google; recently Yelp published advice on how to optimize your business listings, claiming that photos make a HUGE difference. It even goes as far as stating that consumers, in general, spent 2.5 times more of their time on a listing that has featured photos, according to research from Review Trackers.
4. Get as many positive reviews as possible
Reviews are very important! They play a huge part in getting people to notice your business online these days. Consumers love to read reviews as well as write reviews about businesses. Google has taken note of this and wants to promote the top local Denver businesses. What better way to determine who those businesses are than through positive user reviews? To improve your rankings, encourage your customers to leave positive reviews whenever possible.
Being able to get your business to show up in Google’s 3-pack is a lot harder than it was with the 7-pack; obviously, because there are fewer spots. The tips above will help, but going forward, you will need to continually keep yourself updated with local search changes and make sure that all of your company’s information is listed correctly. Not only that but also strategically use categories and place keywords within your profile to give it strength.
Whether you’re new to the online world or have owned a site for some time now, these tips will help you get the most out of your website.
Search Engine Optimization
The first thing any site needs is visitors. If you tell anyone to “Google it” when it comes to your website, you may want to take a second and see if your site is in the top results. There could be countless numbers of other websites with keywords similar to your site and its content, or even with a similar site name. This means that when they search for your site, they’ll get a list of other sites instead. Your site could be on page 10 of all the Google results that show up, and let’s face it, who navigates to page 10? Typically, when people do a web search for something, they want information fast and without having to do a bunch of scrolling.
To get your website in the top results, you’ll need to optimize it for search engines; that’s where Search Engine Optimization (SEO) comes in. Search Engine Optimization is the process of adding keywords and phrases to your website’s description and keywords section in order to increase its uniqueness and the likelihood of it appearing in the top results of search engines. These keywords should be relevant, non-cliché, and specific to avoid the danger of being drowned out by the competition who is also (most likely) using SEO effectively. You should also update these words and phrases periodically to keep up with current trends and attract more visitors. Do your research and find out which SEO keywords can work for you.
Have you ever wondered why your favorite sites often have a bunch of vivid advertisings all around the content you actually came for? It’s because they want to stay in business. These sites bring in revenue every time someone clicks one of those little boxes. How does it work? Well, people love to shop online and online retailers need their products and services visible to as many people as possible.
That’s why they will pay you for every click their ads get. This type of advertising is often referred to as Pay-per-click (PPC). These ads are tailored to the interests of each visitor based on the keywords that led them to your webpage and the content they are viewing on your site. This increases the chance that the visitor will actually click the ad rather than skim over it.
Another form of advertising called ‘Pay-per-view’ (PPV) works similarly, but pays out based on every view your landing page gets. When a user clicks a link to get to your page, a ‘pop-up’ ad is displayed (usually in a new window). Similar to PPV is Click-per-thousand views (CPV) advertising that pays a bit more (in dollar amounts) for every 1000 views your page gets.
One other form of advertising is ad-hosting. This is when people pay you to put their ads on your site, regardless of whether or not those ads are clicked. This form of advertising is best for websites with heavy traffic because people will not pay you to put their ads on a site with an unsatisfactory number of visits.
When done properly, advertising can benefit both you and your affiliates and make other websites refer your site more if they are getting substantial traffic from your website.
This is just one way to make money from your website, stay tuned for more.
Your website is possibly the first impression a person will have of your business. When your website is not well designed and easy-to-navigate, it can cause a lot of problems. One of the major problems it can end up causing is a loss of business and traffic to your website. So here are 5 features that every easy-to-navigate website needs to have.
- An Easy to See and Use Navigation System
The biggest feature you need for an easy-to-navigate website is the actual navigation system. Your business’s website navigation should be easy to find and easy for all visitors to use. This means that it should not be tiny, and tucked away like it might be on a minimalistic website. It also means that you should have all your links carefully organized in a way that makes sense. So, your contact information should be separate from your products or services.
- A Search Feature
A great feature every site should have is a search function. When a user can search the website, it can make looking for specific products or information much easier. Meaning, they will spend less time clicking around and searching for their desired product, the happier they will be with their experience. Being able to choose what part of the site they want to search on will make it even better. This will help them be able to specify what it is they are looking for, be it a product, service, or something such as a blog post.
- Linked Related Content
Another great feature to have is one that links users to other products or services, similar to what you are. This is a great way to let them see what else you offer, and what other customers have also looked at and bought. This is also a great way to show them the options that they have, and help them to better decide which version they like best.
- A Company Blog
These days you cannot really expect to survive as a business owner when you do not include a blog on your website. Your blog is another way for you to show just how much you know in your field. A blog gives you a chance to promote yourself, while also give users tips, hints, and other useful informational related to your market.
- Social Media Integration
Even if social media is not fully integrated into your website, it is an important feature to highlight. By telling your users that you have a social media presence, you are giving them more ways to connect with you and share your content. This is especially important when you try to reach a younger segment of your audience, who is likely to rely heavily on social media.
These are 5 features that an easy-to-navigate website should have. But, it is not all about the features; it has to be a well-designed site as well. When you are looking to revamp your online image, and ensure your website is actually easy-to-navigate, then go to Online Marketing Services. They will happily help you with web development and design, as well as any marketing questions you may have.
You already know the importance of SEO, or search engine optimization, when it comes to your business. But, SEO is not just all about throwing keywords into an article and hoping for good results. What you may not realize is that there are actually different types of SEO. Two of these are local and global SEO methods. What is the difference, and which one should you be using to target your audience? Here are a few tips to help you determine what method will work best for your needs.
Local vs. Global SEO
Local and Global SEO is exactly what it sounds like. It refers to the reach of the SEO that you are using for your business. The type of SEO that you are using for your business really depends on your needs and the reach you desire with your audience. To better clarify the differences between local and global SEO, here are some of the things that you should keep in mind.
When it Comes to Local SEO
Local SEO is best for small businesses who are only in that one area, rather than having multiple locations, or wide-reaching audience. But, they can also be good for slightly bigger businesses that are concentrated in a specific region or city. So, this type of SEO marketing works more for businesses such as family-run medical practices, repair shops, and little boutiques or locally owned stores. These are places that will only interest the local population, and going beyond that area could end up actually harming your business more than it will help it.
The Case With Global SEO
The farther your business reaches in terms of your audience, the more you will want to consider a global SEO strategy. This is a type of SEO that is really good for businesses that function on more of a global scale. When you, for example, offer a specific web service that can benefit companies from all over the world, then you need to consider a global SEO strategy. But, you have to really be sure that this is the option for you. If you are not sure if your business could benefit from a global SEO plan, talk to an SEO professional. They will be able to help you determine if this is the route you should be taking, or if there is another possibility that you should consider beforehand.
SEO is a great way to help get your business and your content out to your audience. But, you want to be absolutely sure that you choose the best SEO plan for your business. When you have SEO needs, contact Online Marketing Services to find out where they can do for you. They not only offer SEO services, but a number of other services including web development, reputation management, and other online marketing methods. Check out their website to find all the services that they offer, what they can do for you, and then give them a call to set up a consultation meeting.