So you’re trying to maximize your local business through search. SEO isn’t just for the bigger businesses; you just have to be constant with what you provide to the public. Here are some quick tips for local SEO.
You should first find out how your business presents itself on search before you start trying to enhance it. Make sure wherever you put information about your company, it is consistent. If you’re going to give out your address and phone number, make sure it is the same one you’ve handed out previously. If it has changed, make sure the marketing you used to distribute it is also the same as the one you used before.
Along with being local, your business also needs to have a local identity. Local identity doesn’t mean that people have to know your business exists, but rather you have a physical location. This can’t include a P.O. Box. You will also need to have a local phone number.
It’s also important to have your virtual information the same. Maps, directories, websites, and profiles should all represent accurate and correct information.
Not only will this help eliminate confusion, but it will also make your business stronger. People who search for your business will have a better time finding the correct results if the information you have listed in multiple places is the same. Also, the more places you have your business information listed, the more likely people are going to find you.
Another good tip is to have your business located in numerous directories. Look for popular directories to place your information in order to reach a larger audience.
When thinking about how people try to find you, consider keywords or phrases. People relate keywords to larger pieces of information. Stick to something simple and easy that won’t be confused with something else. Being located in many different places can be like one fish in a big sea. Try and stand out with things other than numbers.
If you’re confused about which keywords are right for your business, think about what your business stands for. Use simple descriptions to reach your audience. Places like Facebook, Twitter, and Instagram will pick these up and spread them in no time.
The shorter the better; keywords are key for a reason. They represent the meaning of the whole in a small space. You don’t want to take away meaning from the reader by adding too many words, especially if they aren’t needed.
Incorporating these keywords into social media can help spread your message like wildfire. Everything is connected in some way, shape, or form so by personally enforcing connections through keywords, more people are able to find out all about your business.
Keywords can only go so far on social media if you’re updating information regularly. People can’t talk about your business if there isn’t anything new to talk about. Post regularly, even if it’s just a mix up of yesterday’s news.
By using these quick tips for local SEO, you can grow your business through reaching more people. The more you talk about your business and share your information, the more likely other people will do the same.