How to Analyze the Market so You Can Stay Ahead of the Competition

Do you feel like you are behind the times or maybe that the competition is always a step ahead of you? Are you thinking it is time to step up your game so that you can always stay ahead of them from now on? If so, you have found the article for you. In this article, we will cover a few steps on ways you can analyze the market so that you are always one step ahead of everyone else.

Figure Out Who Your Competition Is

Of course, you have a general idea of who’s who in your field of business, but in order to really analyze the market you need to know the key players. You do this by trying to figure out who is getting all the business and seeing the most revenue. Once you have this figured out, you then need to decide what they are doing that you are not. Of course, this isn’t saying copy them, but you do need to know why what could be your potential customers are choosing this company over yours. Once you have this figured out, it is then time to fix the issue.

Take Your Marketing to the Next Level

Yes, this article is here to tell you how to analyze the market to get ahead of everyone else. However, in order analyze, you need to first make sure your marketing strategy is on its A game. This means making sure you have quality content posted on your website, and that the content includes relevant links so that potential leads don’t have to bounce from page to page. Another way to make sure your marketing strategy is on it’s A game is to make sure all content is SEO relevant and has strong keywords. This after all, is how you will get the most visits to your web page and make sure your company stays noticed.

Target New Markets and Leads

Part of analyzing the market is trying to figure out who can benefit from your products. Too really see a boost in sells and leads you need to branch out to areas you have not yet reached. One of the best ways to target a new market is to promote your business on social media. More and more people are choosing to turn to social media to reach new leads due to how popular social media is now days. Therefore, if you haven’t made the leap to reach people all across the globe with social media now is the time.

If you are having trouble figuring out exactly how to get ahead of the competition, then there are companies out there that can help you. Online Marketing Media can assist you in staying on top of the market and help you generate more leads, which will equal more revenue. If you feel as if you could benefit from the help of their services don’t hesitate to contact them today.

5 Features an Easy-to-Navigate Website Should Have

Your website is possibly the first impression a person will have of your business. When your website is not well designed and easy-to-navigate, it can cause a lot of problems. One of the major problems it can end up causing is a loss of business and traffic to your website. So here are 5 features that every easy-to-navigate website needs to have.

1. An Easy to See and Use Navigation System

The biggest feature you need for an easy-to-navigate website is the actual navigation system. Your business’s website navigation should be easy to find and easy for all visitors to use. This means that it should not be tiny, and tucked away like it might be on a minimalistic website. It also means that you should have all your links carefully organized in a way that makes sense. So, your contact information should be separate from your products or services.

2. A Search Feature

A great feature every site should have is a search function. When a user can search the website, it can make looking for specific products or information much easier. Meaning, they will spend less time clicking around and searching for their desired product, the happier they will be with their experience. Being able to choose what part of the site they want to search on will make it even better. This will help them be able to specify what it is they are looking for, be it a product, service, or something such as a blog post.

3. Linked Related Content

Another great feature to have is one that links users to other products or services, similar to what you are. This is a great way to let them see what else you offer, and what other customers have also looked at and bought. This is also a great way to show them the options that they have, and help them to better decide which version they like best.

4. A Company Blog

These days you cannot really expect to survive as a business owner when you do not include a blog on your website. Your blog is another way for you to show just how much you know in your field. A blog gives you a chance to promote yourself, while also give users tips, hints, and other useful informational related to your market.

5. Social Media Integration

Even if social media is not fully integrated into your website, it is an important feature to highlight. By telling your users that you have a social media presence, you are giving them more ways to connect with you and share your content. This is especially important when you try to reach a younger segment of your audience, who is likely to rely heavily on social media.
These are 5 features that an easy-to-navigate website should have. But, it is not all about the features; it has to be a well-designed site as well. When you are looking to revamp your online image, and ensure your website is actually easy-to-navigate, then go to Online Marketing Services. They will happily help you with web development and design, as well as any marketing questions you may have.

Local SEO Versus Global SEO: Which One Should I Target?

You already know the importance of SEO, or search engine optimization, when it comes to your business. But, SEO is not just all about throwing keywords into an article and hoping for good results. What you may not realize is that there are actually different types of SEO. Two of these are local and global SEO methods. What is the difference, and which one should you be using to target your audience? Here are a few tips to help you determine what method will work best for your needs.

Local vs. Global SEO

Local and Global SEO is exactly what it sounds like. It refers to the reach of the SEO that you are using for your business. The type of SEO that you are using for your business really depends on your needs and the reach you desire with your audience. To better clarify the differences between local and global SEO, here are some of the things that you should keep in mind.

When it Comes to Local SEO

Local SEO is best for small businesses who are only in that one area, rather than having multiple locations, or wide-reaching audience. But, they can also be good for slightly bigger businesses that are concentrated in a specific region or city. So, this type of SEO marketing works more for businesses such as family-run medical practices, repair shops, and little boutiques or locally owned stores. These are places that will only interest the local population, and going beyond that area could end up actually harming your business more than it will help it.

The Case With Global SEO

The farther your business reaches in terms of your audience, the more you will want to consider a global SEO strategy. This is a type of SEO that is really good for businesses that function on more of a global scale. When you, for example, offer a specific web service that can benefit companies from all over the world, then you need to consider a global SEO strategy. But, you have to really be sure that this is the option for you. If you are not sure if your business could benefit from a global SEO plan, talk to an SEO professional. They will be able to help you determine if this is the route you should be taking, or if there is another possibility that you should consider beforehand.  

SEO is a great way to help get your business and your content out to your audience. But, you want to be absolutely sure that you choose the best SEO plan for your business. When you have SEO needs, contact Online Marketing Services to find out where they can do for you. They not only offer SEO services, but a number of other services including web development, reputation management, and other online marketing methods. Check out their website to find all the services that they offer, what they can do for you, and then give them a call to set up a consultation meeting.

Quick Tips for Local SEO

So you’re trying to maximize your local business through search. SEO isn’t just for the bigger businesses; you just have to be constant with what you provide to the public. Here are some quick tips for local SEO.

Be Consistent

You should first find out how your business presents itself on search before you start trying to enhance it. Make sure wherever you put information about your company, it is consistent. If you’re going to give out your address and phone number, make sure it is the same one you’ve handed out previously. If it has changed, make sure the marketing you used to distribute it is also the same as the one you used before.

Along with being local, your business also needs to have a local identity. Local identity doesn’t mean that people have to know your business exists, but rather you have a physical location. This can’t include a P.O. Box. You will also need to have a local phone number.

Correct Information

It’s also important to have your virtual information the same. Maps, directories, websites, and profiles should all represent accurate and correct information.

Not only will this help eliminate confusion, but it will also make your business stronger. People who search for your business will have a better time finding the correct results if the information you have listed in multiple places is the same. Also, the more places you have your business information listed, the more likely people are going to find you.

Another good tip is to have your business located in numerous directories. Look for popular directories to place your information in order to reach a larger audience.

Relevant Keywords

When thinking about how people try to find you, consider keywords or phrases. People relate keywords to larger pieces of information. Stick to something simple and easy that won’t be confused with something else. Being located in many different places can be like one fish in a big sea. Try and stand out with things other than numbers.

If you’re confused about which keywords are right for your business, think about what your business stands for. Use simple descriptions to reach your audience. Places like Facebook, Twitter, and Instagram will pick these up and spread them in no time.

The shorter the better; keywords are key for a reason. They represent the meaning of the whole in a small space. You don’t want to take away meaning from the reader by adding too many words, especially if they aren’t needed.

Incorporating these keywords into social media can help spread your message like wildfire. Everything is connected in some way, shape, or form so by personally enforcing connections through keywords, more people are able to find out all about your business.

Keywords can only go so far on social media if you’re updating information regularly. People can’t talk about your business if there isn’t anything new to talk about. Post regularly, even if it’s just a mix up of yesterday’s news.

By using these quick tips for local SEO, you can grow your business through reaching more people. The more you talk about your business and share your information, the more likely other people will do the same.

Why a Mobile Site is Important Through the Eyes of Google

Google is one of the biggest search engines in the world. Your website should be mobile, not just because it is helpful, but because it can help your business succeed. Here are some reasons why a mobile site is important through the eyes of Google:

Diversity

Mobile devices today have the ability to change the format of text online. The devices can be turned, flipped, and reversed, and are able to change into many formats; it’s important to make sure your text is readable in every which way. If not, the consumer is going to see you outdated and old-fashioned.

Having your information mobile friendly allows people to better access what you’re trying to convey. Mobile searches have an assortment of devices, and each device reads different. The text needs to be able to zoom in and out, formatted correctly, and be easily understood by large audiences.

Accessibility

An important reason to have your site mobile friendly is because of links. If you have an article with links at the end to connect the reader to purchasing abilities, make sure they are visible and easy to click on. If links are too close together, the user is going to get confused on which to click on, and might end up in the wrong place.

If the user can’t use the site on their device, they may never return. This reduces sales and customer retention. Having a mobile site allows consumers to access information in any format, which makes people want to return and explore all the options your business or website has to offer.

With today’s changing technology, people are resorting more and more to mobile devices. Everything is on the go. If a person can’t complete a search of your website, then you need to make some changes. This is only hindering your business.

Tablets, watches, phones, and other mobile devices have more searches than laptops nowadays. You can check to see if your site is mobile friendly on Google’s Webmaster Tools. It will show you if any consumer is having problems accessing your information and how to fix them.

Stay Competitive

A mobile-friendly site can also limit competition between your competitors. If people are spending more time on your website, then chances are they are spending less time on your competitors. If a user is spending too much time trying to navigate through the information, they will look elsewhere for what they need.

Google also suggests that mobile sites are important because of speed. Users are operating at a fast pace, and if your website taking too long to load, then they are going to leave. If your website is mobile friendly it will load with a certain code specific to the device, making consumers much happier.

As you can see, Google suggests that a mobile site is important. Mobile friendly websites allow the consumers to successfully gain the information in a fast and accurate manner. If your website is mobile friendly, it will give your company more customers, grow your business, and ultimately make you look professional.

Business Listings: Making Sure They are Both Listed and Accurate to Improve Local Authority

It takes a lot of time and effort to run a business. In order to grow and maintain your local business, it’s important to both list and update your information. Your business creates you money, so why not take the steps to make sure it does so effectively?

If you haven’t already, make sure you list your local business. In order for people to utilize your offerings, they need to know you exist. You need to provide all the necessary information about your business so you’re more accessible. Here is a list of all the vital information you should include on every listing:

1. Business Name
2. Physical Address
3. Main Phone Number
4. Website
5. Business Hours
6. A Short Description of Your Business
7. Logo and Pictures

By including all of this information, people are more likely going to find your business easier and faster. It’s also important to make sure the same information is found in all the locations where you put your business information. Consistency is the number one factor in making sure your local business succeeds.

Locations for Listings

There are many places where you can put information about your business. Places like the Yellow Pages are a great option to list all of your business facts. On sites like Yellow Pages, you can list all of the above information to make yourself more accessible to consumers.

By creating these listings, people can gather and learn more about you. A great option to put on your listing is a review option. Customers can sign in and write a review about your business. This allows other people to share their experiences and encourage others to take the opportunity of utilizing your business.

Not only does this encourage the exchange of your information, but it also allows for a large possibility of customers. The more reviews you get, the more people will want to learn more about you and your business. That is with positive feedback, of course. Negative feedback can be useful as well, so you can modify or change to fit the customer’s needs. As you can see, listing your information is very important to expanding your local business.

Accurate Information

It’s one thing to list it, but you also have to make sure it is accurate. If people read old information about you business, they are possibly going to share that old information. In order to accurately represent your business, make sure all contact information is up to date.

Inaccurate information can also give you a bad reputation. If you aren’t focused on keeping your website, listings, or store up to date with an accurate representation, then customers are going to think it’s a bad reflection of your work ethic and skills. They will not be impressed and take their needs elsewhere.

Making sure your business listings are listed and accurate can improve the overall growth of your company. An accurate phone numbers addresses, and descriptions all play a strong role in representing your business and allow customers to find and share everything they’ve learned.

The Positive Effects of Obtaining Online Reviews

Thinking about obtaining online reviews for your site?

They’re important… Learn more online reviews in this post.

When maintaining or growing your business, it’s important to have customer feedback. The positive effects of online review allow for many opportunities for your business. Customer review is important to owners for many reasons and online reviews offer many positive results.

Brings in Potential Customers

One of the biggest positive effects of an online review is that it brings in more customers. Someone browsing the internet can read the reviews and see how much your business benefited their lives, which makes them want to take part in the experience. This allows more customers to reach out and utilize the business.

Potential customers rely on other customers to make decisions. Reviews are beneficial to prospective consumers because a positive review can make them take part in your business. Once someone reads that another person had a great experience with a business, they will want to be a part of it as well.

Fix Any Complaints

Another benefit is that owners can get a sense of how their business impacts individuals. From reading customer feedback, they can change or modify their business to better suit the needs of consumers. Bad feedback can be just as useful as good feedback. This allows the owner to make his or her business grow in the right direction.

Once owners modify their business after reading negative feedback, customers are going to see that they are really committed to the individual. Customers realize that the owner is willing to make their business experience better, which will make them want to come back and try again.

Repeat Customers

Once you have produced a happy customer, they are going to want to come back repeatedly. Not only will they return, but they will also spread the word to others. Online reviews are a great option to allow customers to tell the world how great your business is. A positive vibe coming from your reviews is very beneficial for your company.

Looking at a bigger scale, Google uses your company’s ratings and reviews to see how credible your business is. If you don’t have any customer reviews, people are going to think you’re either fake or not very good. Having an online review tells users on the web that you are credible and ready to serve your consumers.

Positive Reviews are Free Advertisements

One of the biggest positive effects of online review is that it is inexpensive. Customer reviews are essentially free advertising for your business that you don’t have to spend any money on. People tell the world about your company willingly and you don’t have to dish out any dough.

Reviews drive sales. People see that other customers like what they get from a certain business and it tells them to go out and spend their money. The more reviews you have, the more likely you’re going to have bigger sales. Reviews allow customers to take the time and read before they actually commit, which means they are going to be loyal customers.

As you can see, online reviews have many positive effects on your business. They can help drive sales, increase customer retention, and grow your business in the right direction. Having the option for customer reviews can overall have a positive impact on your business.

Celebrating 4 Years in Business

All of us at Online Marketing Media are extremely grateful to all our customers, friends and supporters. 4 years has flown by and we have continued to grow each year. We have some really big plans and goals in the works for the future. Our number one goal is to offer as much value and assistance to our clients. We will be announcing some of these plans in the near future. Again, Thank You from the bottom our Online Marketing hearts.

5 Most Important Components of Your Google My Business Listing

Your Google my business page can be one of the strongest marketing tools you have in your arsenal, as long as you know how to use it to its fullest potential.  For that reason, it is important that you invest some time and energy into getting it just right, and from the get-go.  Having a complete, accurate, and optimized Google my business listing can mean the difference between reaping some major rewards from your Internet marketing efforts and going completely unnoticed.  So, how do you make sure your Google my business page is speaking well on behalf of your business?  Here are five most important components of your Google my business listing:

Keyword-rich business description.  Your business description should be concise, informative, and easy to read and understand.  However, it should also be optimized for search engine spiders, so that your page sits as high in search engine rankings as possible.  Do some thorough keyword research to find strong keyword phrases that can maximize your page’s SEO, and then place those keywords strategically throughout your business description, being careful not to cram them in nonsensically.

Accurate and thorough business information.  You should take the time to fill in every single space when it comes to completing your business listing.  Don’t leave anything blank, and be as concise and accurate as possible.  In order to rank high in Google search results, your site should have a score of 100 percent, which requires that you input something into each available line in your listing (including the ones that are indicated as optional).

Photos and videos.  Studies show that people surfing the web are more responsive to images than they are to plain text.  Google my business allows you to upload a large number of photos and videos.  Take advantage of this by uploading the maximum allowed amount.

Positive customer reviews.  Your Google my business listing includes a customer review section.  Encourage your satisfied customers to write a short testament about your business and ask them to post them on your Google my business page, for all to see. You may want to show them exactly how that process is done to make it easier to collect better reviews.

Product and service keywords.  As previously mentioned, keywords are important when completing your business description.  However, you should also be specific about products and services you offer, and use strong keywords when describing them.

Take advantage of everything Google my business has to offer by enlisting the help of competent professionals like us, Online Marketing Media.  We can be reached by phone, at 720-432-1736, or via email: info@onlinemarketingmedia.net