Local SEO Versus Global SEO: Which One Should I Target?

You already know the importance of SEO, or search engine optimization, when it comes to your business. But, SEO is not just all about throwing keywords into an article and hoping for good results. What you may not realize is that there are actually different types of SEO. Two of these are local and global SEO methods. What is the difference, and which one should you be using to target your audience? Here are a few tips to help you determine what method will work best for your needs.

Local vs. Global SEO

Local and Global SEO is exactly what it sounds like. It refers to the reach of the SEO that you are using for your business. The type of SEO that you are using for your business really depends on your needs and the reach you desire with your audience. To better clarify the differences between local and global SEO, here are some of the things that you should keep in mind.

When it Comes to Local SEO

Local SEO is best for small businesses who are only in that one area, rather than having multiple locations, or wide-reaching audience. But, they can also be good for slightly bigger businesses that are concentrated in a specific region or city. So, this type of SEO marketing works more for businesses such as family-run medical practices, repair shops, and little boutiques or locally owned stores. These are places that will only interest the local population, and going beyond that area could end up actually harming your business more than it will help it.

The Case With Global SEO

The farther your business reaches in terms of your audience, the more you will want to consider a global SEO strategy. This is a type of SEO that is really good for businesses that function on more of a global scale. When you, for example, offer a specific web service that can benefit companies from all over the world, then you need to consider a global SEO strategy. But, you have to really be sure that this is the option for you. If you are not sure if your business could benefit from a global SEO plan, talk to an SEO professional. They will be able to help you determine if this is the route you should be taking, or if there is another possibility that you should consider beforehand.  

SEO is a great way to help get your business and your content out to your audience. But, you want to be absolutely sure that you choose the best SEO plan for your business. When you have SEO needs, contact Online Marketing Services to find out where they can do for you. They not only offer SEO services, but a number of other services including web development, reputation management, and other online marketing methods. Check out their website to find all the services that they offer, what they can do for you, and then give them a call to set up a consultation meeting.