In this blog post we are going to cover some Facebook Marketing Basics For Your Business. Facebook continues to be one of the most visited websites on the internet. And, as of right now there has been no replacement for what the site has become to most businesses and individuals. Most people use Facebook to connect with friends and family such that is has taken the place of being able to reach out by phone. It’s estimated that there are at least 3 to 4 different generational age demographics actively using Facebook accounts right now.
These facts are very important to the need of every business to have a presence on the platform. While not every business needs to be active in seeking prospects and customers, it would be unwise to not have a Facebook Page for users to visit to learn about your business. The key activity for success on Facebook, is for businesses to engage users. To do so, your business should be producing good content that keeps the attention of potential prospects and customers.
Engagement should be a two-way conversation if possible. It is a way for you and your business staff to listen to the public about things that they value. It’s also your way of being able to answer their concerns and questions regarding your product, services and public opinions.
In order to establish a presence on Facebook, your business needs to have a special page dedicated for business communications. This should be separate from your personal Facebook account. With your business page, you’ll share articles, videos, blog posts, or ideas with those connected to your company’s Facebook page.
You will use this content to attract new prospects into your marketing funnel. To leverage Facebook to meet new prospects, the online content that you produce should be worthy of others sharing it with their personal online network. If your content isn’t being shared, you might need a bigger Facebook following or more compelling content.
As you engage those new to your business page, you want to encourage them to sign up for your e-mail list or your SMS notification list. This part of the process works like any other opt-in or marketing strategy. You want to give the visitor a clear message about receiving something in their best interest in exchange for their contact details. Keeping the interest of those connected to your business through Facebook, should always have some relationship to what your business is doing. Even if that connection is indirect, those who follow your company should have your business in their minds. Any social media platform strategy should ultimately lead to your company getting more prospects. If it doesn’t, you will want to consider keeping your Facebook presence, but devoting your time to the social media platform that does bring prospects.
This is important because all social media, including Facebook is very time intensive. In order for it to be done effectively, you’ll need to have a person in your business dedicated to doing it every day or at least frequently. While some companies choose to hire a specialist and train them, this is a very slow and resource intensive solution. Smart companies work with local marketing consultants such as Online Marketing Media in Denver that can help with designing a strategy and implementing a plan for success.