Denver Businesses, Websites, and Google’s New Algorithm Update
Did you think Google was over with updates like Panda and Penguin? Think again! Google has released an ‘unannounced’ algorithm update that is causing serious damage to Denver businesses websites. These website though have a poor user experience. Sites affected by this change saw a drop in their organic traffic from Google by anywhere from a 50% to a 90%, overnight!
There are many different reasons websites are seeing a drop like this. Some websites were too ad heavy, to the point where these ads are getting in the way of the user’s ability to digest their content. There are other sites that have been built exclusively to cater to Google’s algorithm, leaving the actual visitor annoyed when visiting the site. Other sites affected were part of low-value niche and lead generation sites, engaging in paid links or were simply low-quality affiliate sites. The one thing that ALL of these sites have in common was their low score when analyzed via Google’s Quality Evaluator Guidelines.
Thankfully none of our clients have been hit hard by this algorithm change. When in fact, our Denver Businesses websites we have seen some improvement! Most probably, this is due to the SEO deliverables which we offer. This is a great example of how our marketing strategies will help future-proof your business.
How are we protecting our clients, you ask?
1. First, we focus on the basics i.e. On-Site optimization, which includes fixing duplicate copy on the website and correcting all possible 404 errors 2. In the beginning, we do a thorough backlink analysis to get rid of any bad backlinks that can prove harmful. Then we diversify the backlink profile and add new backlinks, including local directories, coupons, infographics, informational content, videos, guest blogs, etc.Below are some other backlink sources we’ve included in our new SEO deliverables to help further diversify the backlink profile.• Startup Business Listings• Magazine / News Placement• Q&A Posting
3. We focus on getting the right keywords for your website and then making sure they are in the right places. We then sprinkle the keywords in blog posts and social posts.So, if your website was hit by the new “Fred” update OR you want to avoid falling victim, we can help. Connect with us today and let our SEOs experts do all of the work.Testimonials
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No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Your Denver Mobile Ads Now Have Automatic Call Extensions
Starting now, the Denver mobile ads that you are running will automatically generate and display call extensions. What this means is that you do not have to manually put your phone number in your ads, just go to your landing page and highlight it, from there Google will do the rest of the job for you.
With this change, Google is predicting 19% more calls for businesses from mobile search engines, compared to just using mobile landing pages. After-all, who would not love the easy of contacting a business directly from your search.
Not all business owners are very excited about this new update though. This is because some prefer to have the contact reach them through email or they may not like to have to pay for the clicks from search engines.
What if you do not want call extensions on your ads?
If this is the case for you, there is something that can be done so that your Denver mobile ads do not automatically generate your businesses phone number. You can simply opt out by following the steps below:1. Go to the tab Ad extensions and select “View automated extensions report.”
2. Then click on the option automated extension (Advanced) and click on Edit.
3. Check the “Do not use specific automated extensions for this account” option available at the bottom.
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No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
84% of People Trust Online Reviews As Much As Personal Recommendations
Any more online reviews play a huge role in people’s purchase decision’s. Reviews are so influential that people will often overlook a good product just because it doesn’t have any reviews and they don’t want to take the risk. Sites such as Amazon, and other e-commerce websites, provide users the option to filter the products per average customer review rating and most customers consider it in their purchasing decision. When you think about it, It makes sense, because after waiting for 3-4 days to receive a product, nobody wants to receive a bad item.
Approximately 84% of people trust online reviews as much as personal recommendations, different studies have shown. And that is the exact reason why good reviews work like a charm. So what local business? Do people really pay attention to their reviews or do they just go to the top site of their search engine result page?
A study by the company BrightLocal showed that customers prefer a business that has an average rating of 3 stars. And if it is above three stars then the click through rates increase up to 25%. The more reviews a business has, the more customers they will get as people generally prefer businesses that other people like. Taking risks is not something we as humans like to do very often.
For local business owners, it is highly recommended that you try to get as many positive reviews as possible. Just remember this, 7 out of 10 happy customers will review the product or service when they are prompted to. However, very few businesses ask for reviews and the select few who do, reap all the benefits.
In the local business pages, reviews will not only help a business generate immediate trust among users, but they also look good to the eyes. And will cause and increased click-through rate, because your listing stands out from the crowd.
One study sites that as many as 91% customers read reviews while shopping online! Reviews are the number one thing that customers pay attention to when evaluating a local business or product. And get this 56% of customers say that pick out a business from the local pack based on the number of positive reviews they have.
Positive reviews will both help businesses that are in Googles local packs, and they help in organic searches because reviews are apart of the rich snippet.
If your product or service is great, then you are going to have happy customers, and happy customers are willing to take a couple of minutes out of their day to write a review. Just by getting a couple of positive reviews, they will drastically improve the bottom line of your business.
A very effective and easy way to generate more positive reviews is to use our new review program, Positive Client Reviews.
Quick Features of Positive Client Reviews:
• Earn genuine reviews on Google, Yelp, Facebook, Angie’s List, and 50+ other sites• Positive reviews can be featured on your website• Can ‘park’ the negative reviews• Designed with mobile and tablets in mind so users can access it from any device• More reviews means improved organic SEO rankings and Improved brand reputationTestimonials
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No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
