How to Use PPC for Voice Search Testing
Google reports that 20 percent of mobile searches on Android phones are voice searches. The usage spans all generations, making this an untapped well of marketing opportunities. To test this new tool for your products and services, consider a small market test for pay per click in Denver, CO.
Why You Should Embrace a PPC Test
PPC as a tool for testing voice search yields more detailed reporting with additional layers. Even a micro-budget of $50 to $100 can lead to increased insights into your market demographics. So, it’s well worth exploring
Voice Search versus Text Search
Voice search typically includes longer query strings. People also tend to use natural language more when speaking and phrase searches as questions. Also, natural language provides clearer user intent, increasing the marketing value of this information. Voice search has a big impact on listings by third parties and is a gold mine for local businesses that can pop up in search results.
Using Voice Search in Your Denver, CO Pay Per Click Campaign
Start by understanding the longer tail at the end of most voice searches. By finding inquiries framed as natural language, you gain a better understanding of your target audience’s intentions in the search. Research how your audience uses natural language in written or spoken form in their interaction to figure out how they reveal their intent, a vital component to successful online marketing.
Drawing Valuable Conclusions
The goal is to identify keywords missing in your current online marketing and content. Organizing the expanded keyword list by intent helps you provide meaningful content that drives your audience to your product page.
Excel is an excellent tool to use with a keyword tool you are comfortable with. This step yields a list of things your audience is searching for and reveals keywords on your old list that aren’t meaningful to your prospective clientele.
Time to Start Your Optimization Campaigns
To take advantage of your new insights, you have to plan optimizations using a Denver, CO pay per click account in conjunction with NAP listings and a Schema markup. See what shows up for this keyword strings in voice platforms that use visual interfaces, such as Digital Personal Assistants and Search Engine Results Pages (SERPs).
Narrow your PPC campaigns using the results of your research as a guide. Adjustments should include relevant insights based on gender, age and device used for the voice search.
Improving Your Ads
The goal is to have the best answers for what your audience is searching for. Make sure those answers show up at the right place and time. To do so, you have to rearrange your ad content to make it relevant to the types of voice queries your audience is using.
To create compelling digital content that drives more clients to your page, trust Online Marketing Media to provide the insights you need to stay on top of the latest technology and SEO trends.
Getting Local SEO For Your Website
Web designers focus primarily on creating attractive, beautifully laid out websites. They are thinking about the audience, making sure the website is responsive and compatible with all browsers, but the creators may fail to consider what it takes to get those visitors on the page in the first place. It falls upon SEO specialists to help clients understand that local SEO for Denver, Colorado should form part of the web design and development process. It shouldn’t be an afterthought.
Most website owners assume that it will get ranked on search engines because of the keywords or content they have included alone. While this is certainly important, the arduous task only begins there. There are specific steps to take before and during the design process to ensure the site meets required search engine requirements.
The Categories Of SEO
There are two main categories when it comes to SEO: On-page and Off-page.
1) On-page SEO should make up 30% of your SEO strategy. On-page SEO is about semantics, web architecture, content and how a website is coded. As a web designer, on-page SEO is what you should be focused on.
2) Off-page SEO should account for 70% of optimization. It is concerned with content marketing and link building.
Determining Your SEO Needs
Your goals for your website will determine the best approach to designing your website with local SEO for Denver, Colorado in mind.
a) If you’re a service provider such as a wedding planner, electrician, plumber, locksmith, or property agent, aim for your website to be ranked on search engines for non-branded keywords. This also applies if you are selling niche products that have relatively generic brand names.
b) If you’re looking for a creative site, aim to be ranked on search engines for your brand name. This would apply if your brand is already very well established.
c) The goal may be to get most of your business through referral and offline marketing. This would apply to doctors, lawyers, and local businesses that are well known in their areas of operation.
Fundamentals Of A Well-Optimized Website
A website that is well optimized for search engines will have:
Domains
The primary domain may be yourbusinessname.com, but there can be others. It is important to ensure that the domain and the nature of business are related and make sense. Also, variations and subdomains should lead readers to the main website and redirect to a single canonical version of the website.
Hosting
Reliable hosting is important because slow websites are often abandoned. It can be advantageous to be platform-specific. A good example is WP Engine which provides a platform made for WordPress.
CMS
Another fundamental is the content management system (CSM). WordPress again is common and for good reason; it is highly optimized for search engine performance, particularly for the king – Google.
80% of website traffic comes from search engines. If a website is not optimized for search engines in mind, it will get very little traffic. Incorporating SEO into website design makes all the difference. Online Media Marketing will make that difference for you. Contact us at info@onlinemarketingmedia.net or call us at (720) 432-1736 for a free quote.
What An Online Marketing Company Can Do For You
If you’re looking for an online marketing company in Denver, you may be at the very start of your new business project, or you could just be looking for someone to manage the campaign that you already have in place. Wherever you’re at along this path, many of the components of a marketing company’s plan for you will about the same, for instance:
Search Engine Optimization
Google’s algorithms tend to change with the weather. Ultimately, it’s all about getting the user the best possible experience, pushing high-quality content to the top. But this can be a bit of a pain to manage on your own. Trying to keep track of all the latest changes to Google’s search engine is just about a full-time job. Your Denver online marketing company does that for you, helping you to produce and optimize great content that gets seen in searches.
Social Media Management
What’s the best time of day to post new content on Facebook and Twitter? What’s the best day of the week to post new content? Are Facebook users using tags to search? Social media is a requisite for marketing anything these days, but it’s a bit of a labyrinth to try and figure out. The truth is it takes some experimentation. What might work for, say, an auto repair shop might not be ideal for a bookseller. Whether you’re selling to a local market or nationwide, your online marketing company in Denver will help you to figure out when and how your demographic is using social media, and optimize your content accordingly.
Email Marketing
Every now and then, some thinkpiece writer on a deadline will make the announcement that email is dead, nobody uses it anymore. And every time, they’re proven wrong. Email is still as relevant as it’s ever been. It’s no longer the be-all, end-all of online communication, but it’s still a cornerstone. Email is how your returning customers find out about new deals and products and promotions, it’s how you share newsletters and it’s how you keep people involved long after the first point of sale. It may not be the same as a friendly phone call, but it feels somehow a little more personal when so much of what we see is passive Facebook posts.
Whether you’re still figuring it out or you already have a campaign in place that could use a boost, at Online Marketing Media, we can help you to get the results you want from Google, social media, your website, and email campaigns. Make an appointment and ask what we can do for you.
Google Posts Now Live For Google My Business Users
ATTN: Newest update to Google – From your Denver businesses Google My Business page, you can now create and a Google post. A Google post is a social media style updates about activities that posts directly to Google’s search result pages. Before now, the only people who were allowed to do this were some select celebrities, film studios, and sports teams. Now local business owners are added to that list and will be able to update their activities. Google Posts has fully launched to most small business and allows business owners to post directly to their audience within the business listing & local knowledge panel on Google My Business.
This new update is going to be very helpful in bringing in more traffic to your site. Google experimented with their new posts during the US elections and it turned out to quite successful. After all who does not want the most up to date info, right in the search results?
If you are a small business owner, test out this new feature, give it a whirl! First of all, it’s FREE. Second of all, it has already proven to be very successful. Here are some ideas on what to post from Google:
- Share current promotions and daily specials – encouraging anyone to take advantage of your offers.
- Share to customers about upcoming happenings and events at your location.
- Show off your top products and highlight new arrivals.
- Choose from the available options to reach out to your customers from your Google listing: sign up for a newsletter, give them a one-click path to make a reservation, learn more about latest offers, or even buy a specific product from your website.
Are you ready to get started? Follow these steps on a desktop computer:
- Go to Google My Business and sign in. If you two or more than one location, click Manage location for the location you’d like to manage, which is the little building icon.
- Click the blue ‘CREATE POST’ button or click ‘Posts’ from the menu.
- From here you will see different options to add photos, text, events and even a button to your post.
- Make sure to preview your post before you post. Once it looks good, click ‘Publish’ in the top right corner of the screen.
Here’s an example of a post:
So how popular is this going to be? That’s hard to say but, Mike Blumenthal has been tracking the sites being created and there are already well over 100,000 in Google’s index since launch!
Top 3 Latest Facebook Updates That Are Not Only Useful But, Also Interesting
Facebook is continually trying to create new updates so that its users have a better experience and advertisers can get more benefits from their platform. Recently, Facebook rolled out some cool and useful new Facebook updates for any Denver business. You can check them out here:
1. Video Cover Images
To really help businesses catch the eye of their followers Facebook has brought on video-format cover images. This awesome update is still in the process of rolling out worldwide.
To Create your own Cover Video here are the requirements:
• The length of the cover video has to be between 20-90 seconds.
• The size of the video has to be 820 pixels by 462 pixels.
• It needs to be on auto-play and auto-loop.
• Any page admin can upload the video just like they would a cover image.
2. Audience Optimization to Control Who Can See Posts
Through the audience, optimization took businesses are now about to optimize your viewer’s list. Through this, you can select your preferred audience to see your post as well as setting and audience restriction if there are certain viewers you don’t want to see your post.
This is one way to reach out to your target audience. Just select the interests, business, and industry that pertain to your post. The audience optimization tool is automatically activated when your business page passes more than 5,000 likes. When your page has fewer likes than that, you need to manually activate the tool.
Follow This Steps To Activate The Audience Optimization Tool
• Go to “Settings” (top at the right corner) and click on “General”.
• In “General” you will see the option for “Audience Optimization for Post”
• Click on “Edit” and check the box to activate the tool.
• Now, save the changes by clicking on Save button.
3. Ask Questions To The New Entry In Your Facebook Group
Facebook now has the option for the admin of a Facebook group to where they can create up to three questions for users to answer who are seeking to join the group. This new feature will help the admin to identify potential members of the group and ensure they are not spammers and that they are genuine and correct fit for the group.
Only, the admin and the moderator of the page can see the questions and answers and no answers will be public to the group.
This new feature is a real help to the people who are managing a popular and reputed business group. With this you will get to know the member’s interest and expectations, so you can discuss on matters which they are interested in.
Positive Client Reviews for your Business
Do you need Positive Client Reviews for your business? Our team at Positive Client Reviews can help manage and improve your businesses reputation through online reviews. When looking to increase the number of positive online reviews left for your business, our review-generation program, Positive Client Reviews, enables you to connect with your customers through email or SMS to allow them to provide you feedback – positive or negative – about their experience. The good reviews are published. The bad gives you an opportunity for growth.
Benefits
Below are just a few of the benefits your business will see when you increase the number of positive online reviews your business has.
- Convert your customers into your own personal marketing machine. New reviews will dramatically increase your businesses ratings, drive higher customer acquisition, and boost revenue.
- Positive Client Reviews can help improve your business reputation and customer experience.
- Rank higher on Google- With Positive Client Reviews you get a custom SEO-optimized review microsite that displays all your reviews in one place, along with your up to date business information.
- The constant stream of fresh, organic content boosts your search ranking even further too, so customers easily find your microsite when searching for reviews of your business or industry.
- When people do a local search their company choice is driven by online reviews, and therefore so is your revenue. On average, just having customer ratings is proven to increase sales by 18%, and 90% of people claim that positive reviews influence their purchasing decisions.
Features
If the benefits are not enough for you, check out the features of our program Positive Client Reviews:
- Request reviews via email or SMS and contact recent customers one at a time or in bulk.
- Collect and display all reviews via an iframe widget or customizable, mobile-friendly landing page
- Request reviews on major sites like Google and Yelp
- New reviews get put on your landing pages and display widgets automatically
- Get email notifications instantly the moment a customer submits a review on your landing page or widget
- Respond to new reviews directly from the dashboard – positive or negative
- Identify common and trending keywords that are in your customer reviews
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What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Denver Businesses, Websites, and Google’s New Algorithm Update
How are we protecting our clients, you ask?
1. First, we focus on the basics i.e. On-Site optimization, which includes fixing duplicate copy on the website and correcting all possible 404 errors 2. In the beginning, we do a thorough backlink analysis to get rid of any bad backlinks that can prove harmful. Then we diversify the backlink profile and add new backlinks, including local directories, coupons, infographics, informational content, videos, guest blogs, etc.Below are some other backlink sources we’ve included in our new SEO deliverables to help further diversify the backlink profile.• Startup Business Listings• Magazine / News Placement• Q&A Posting
3. We focus on getting the right keywords for your website and then making sure they are in the right places. We then sprinkle the keywords in blog posts and social posts.So, if your website was hit by the new “Fred” update OR you want to avoid falling victim, we can help. Connect with us today and let our SEOs experts do all of the work.Testimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Your Denver Mobile Ads Now Have Automatic Call Extensions
What if you do not want call extensions on your ads?
If this is the case for you, there is something that can be done so that your Denver mobile ads do not automatically generate your businesses phone number. You can simply opt out by following the steps below:1. Go to the tab Ad extensions and select “View automated extensions report.”
2. Then click on the option automated extension (Advanced) and click on Edit.
3. Check the “Do not use specific automated extensions for this account” option available at the bottom.
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What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
84% of People Trust Online Reviews As Much As Personal Recommendations
Quick Features of Positive Client Reviews:
• Earn genuine reviews on Google, Yelp, Facebook, Angie’s List, and 50+ other sites• Positive reviews can be featured on your website• Can ‘park’ the negative reviews• Designed with mobile and tablets in mind so users can access it from any device• More reviews means improved organic SEO rankings and Improved brand reputationTestimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
Why Video Marketing is So Powerful
Video Helps to Boost Sales and Conversions
Videos can help you make some serious money. If you add a product video on your site’s landing page, it can increase your total conversions by more than 80 percent. Even better, video works this well regardless of the category it is deployed in. Quality videos can also lead to direct sales. Studies have shown that approximately 74 percent of users who watched an explainer video about a product wound up purchasing it.Video Provides a High ROI
Something that is even more exciting is the fact that 76 percent of businesses have stated that great video marketing in Denver helps to improve their return on investment. While video production isn’t extremely easy and it can be costly, it will be worth the investment made. Additionally, online tools for editing videos are becoming more and more affordable, with some software now being offered for no cost. Also, many people don’t realize that they don’t have to make perfect videos for them to be effective. It is what is included in the video that really matters. Take some time to make a video that covers something your buyers want to see or learn about. Video marketing is not something that is going anywhere anytime soon. Businesses that want to come out on top, over their competition, need to take advantage of what this marketing tool has to offer. If you would like to know more about video marketing, or talk about having a video produced for your business, contact us today.Testimonials
What Our Client’s Say
No need to hire 3 different companies, Online Marketing Media can do it all!! I'm seeing incredible results. You will too!
