If you’re looking for an online marketing company in Denver, you may be at the very start of your new business project, or you could just be looking for someone to manage the campaign that you already have in place. Wherever you’re at along this path, many of the components of a marketing company’s plan for you will about the same, for instance:
Search Engine Optimization
Google’s algorithms tend to change with the weather. Ultimately, it’s all about getting the user the best possible experience, pushing high-quality content to the top. But this can be a bit of a pain to manage on your own. Trying to keep track of all the latest changes to Google’s search engine is just about a full-time job. Your Denver online marketing company does that for you, helping you to produce and optimize great content that gets seen in searches.
Social Media Management
What’s the best time of day to post new content on Facebook and Twitter? What’s the best day of the week to post new content? Are Facebook users using tags to search? Social media is a requisite for marketing anything these days, but it’s a bit of a labyrinth to try and figure out. The truth is it takes some experimentation. What might work for, say, an auto repair shop might not be ideal for a bookseller. Whether you’re selling to a local market or nationwide, your online marketing company in Denver will help you to figure out when and how your demographic is using social media, and optimize your content accordingly.
Every now and then, some thinkpiece writer on a deadline will make the announcement that email is dead, nobody uses it anymore. And every time, they’re proven wrong. Email is still as relevant as it’s ever been. It’s no longer the be-all, end-all of online communication, but it’s still a cornerstone. Email is how your returning customers find out about new deals and products and promotions, it’s how you share newsletters and it’s how you keep people involved long after the first point of sale. It may not be the same as a friendly phone call, but it feels somehow a little more personal when so much of what we see is passive Facebook posts.
Whether you’re still figuring it out or you already have a campaign in place that could use a boost, at Online Marketing Media, we can help you to get the results you want from Google, social media, your website, and email campaigns. Make an appointment and ask what we can do for you.