Web designers focus primarily on creating attractive, beautifully laid out websites. They are thinking about the audience, making sure the website is responsive and compatible with all browsers, but the creators may fail to consider what it takes to get those visitors on the page in the first place. It falls upon SEO specialists to help clients understand that local SEO for Denver, Colorado should form part of the web design and development process. It shouldn’t be an afterthought.
Most website owners assume that it will get ranked on search engines because of the keywords or content they have included alone. While this is certainly important, the arduous task only begins there. There are specific steps to take before and during the design process to ensure the site meets required search engine requirements.
The Categories Of SEO
There are two main categories when it comes to SEO: On-page and Off-page.
1) On-page SEO should make up 30% of your SEO strategy. On-page SEO is about semantics, web architecture, content and how a website is coded. As a web designer, on-page SEO is what you should be focused on.
2) Off-page SEO should account for 70% of optimization. It is concerned with content marketing and link building.
Determining Your SEO Needs
Your goals for your website will determine the best approach to designing your website with local SEO for Denver, Colorado in mind.
a) If you’re a service provider such as a wedding planner, electrician, plumber, locksmith, or property agent, aim for your website to be ranked on search engines for non-branded keywords. This also applies if you are selling niche products that have relatively generic brand names.
b) If you’re looking for a creative site, aim to be ranked on search engines for your brand name. This would apply if your brand is already very well established.
c) The goal may be to get most of your business through referral and offline marketing. This would apply to doctors, lawyers, and local businesses that are well known in their areas of operation.
Fundamentals Of A Well-Optimized Website
A website that is well optimized for search engines will have:
The primary domain may be yourbusinessname.com, but there can be others. It is important to ensure that the domain and the nature of business are related and make sense. Also, variations and subdomains should lead readers to the main website and redirect to a single canonical version of the website.
Reliable hosting is important because slow websites are often abandoned. It can be advantageous to be platform-specific. A good example is WP Engine which provides a platform made for WordPress.
Another fundamental is the content management system (CSM). WordPress again is common and for good reason; it is highly optimized for search engine performance, particularly for the king – Google.
80% of website traffic comes from search engines. If a website is not optimized for search engines in mind, it will get very little traffic. Incorporating SEO into website design makes all the difference. Online Media Marketing will make that difference for you. Contact us at email@example.com or call us at (720) 432-1736 for a free quote.