5 Compelling Online Marketing Strategies to Transform Your Business
You might think that you’re doing everything you can to market your business…
… but what if you’re not?
The explosion of the Internet, social media, and mobile has changed all the rules of marketing. If you are not using the latest digital Marketing strategies to transform your business, you might be losing out on:
- New customers
- Increased sales
- Your future growth and expansion
You don’t want that to happen to you. And you might be wondering what online marketing strategies you should be implementing to make sure it doesn’t.
Here they are.
#1: Optimize Your Website for Online Search and Mobile
This most fundamental digital marketing strategy might seem obvious but a lot of local businesses don’t bother doing it. That’s because they have a limited understanding of the potential marketing power of their website.
Having a dynamic website might not be a necessity for a large business that relies on expensive paid advertising. But for small and mid-sized companies, website marketing is the most effective and affordable strategy to reach out to potential customers.
There are two types of digital optimization you need for your website:
- Optimization for local search
- Optimization for mobile
Both kinds of optimization are designed to help you attract organic search traffic to your site. For the former, you’ll need to audit your site, choose the right keywords, and use tags and content to get your site to rank.
For mobile optimization, the key is to use a responsive design that allows mobile users to view all your content easily regardless of what device they use to access your site. Google ranks mobile-optimized websites higher in its search results as more users today view websites on mobile devices than they do on a PC.
#2: Claim (and Standardize) All Online Listings of Your Business
Your website is important, but it’s not the only way people find you online.
Unclaimed listings may be incorrect. The last thing you need is a misleading listing that has the wrong URL, contact details or business hours.
The process of claiming your listings should go like this:
- Do a Google search for your company and identify all online listings
- Claim each listing according to the instructions on the site
- Standardize all NAP listings (that’s name, address, phone number) so they’re identical. Everything, from street names to abbreviations to the format of the telephone number, must be the same.
If you do this, you can be sure that you’re not diluting your online presence with a slew of inaccurate or unclaimed listings. It might seem like a small thing, but it makes a big difference to Google. Google search crawlers determine the authenticity of a website using NAP Consistency as one of the key factors.
#3: Include an Opt-In Form on Every Page of Your Site
Building an email list is a must for every local business. It lets you communicate with both existing and prospective customers, announce new products and events, and turn leads into sales.
It all starts with an opt-in form. If your form is appearing on only one page on your site, you’re not capturing as many subscribers as you should be.
The solution? Place an opt-in form on every important web page. On some pages, you may want to include an offer, such as a tip sheet or a short eBook, to attract subscribers. On others, the presence of the form on the sidebar or as a pop-up may be enough.
The bottom line is that anybody who lands on ANY page of your site is a potential subscriber – so treat them that way.
#4: Be Smart on Social Media
For some local businesses, social media is an afterthought. They might have a Facebook page or a presence on Instagram, but they post sporadically and don’t do much to build or engage their audience.
With more than a billion active users on Facebook alone, there’s no denying that social media looms large on the marketing landscape. Here’s what you should be doing:
- Creating and adhering to a content-posting schedule so your followers know when to look for you
- Posting content that’s entertaining and valuable to your audience
- Varying your content so it’s always interesting
- Answer questions from customers
Don’t let your social media accounts stagnate. They’re the perfect place to engage current customers and show new ones what they’re missing.
#5: Pay for Advertising Strategically
There’s an awful lot you can do to market your company online for free, but sometimes, it pays to pay.
On Facebook, Twitter, and other social media sites, you can boost a post – often for just a few dollars. Boosting greatly increases the number of people who see your content.
Here are the types of things you should post:
- Content that gets a lot of organic engagement
- Product announcements and event information
- Content that’s designed to attract email subscribers
- Content that you think is particularly relevant and useful to your audience
There’s an art to boosting content, and it’s your job to master it. Even if you spend only a dollar a day on boosted content, you’re likely to see a significant increase in your engagement.
Google AdWords program is another powerful way to promote your business online with paid ads. These ads will show up to targeted users who are searching for content on Google that is related to what your business offers. You can choose the PPC (pay-per-click) model of advertising on Google. Google will only charge you each time someone actually clicks on your online ad to learn more about your business or to visit your business website.
Stop Worrying about Missing Out and Implement those Marketing Strategies to Transform Your Business!
If you worry that your business might be missing out on the power of digital marketing, get in touch with an experienced online marketing company with proven expertise.
They can help you achieve targeted or localized online visibility to boost your business prospects. Partnering with a reliable and dedicated digital marketer could be the single most vital decision you might make to put your business on a high growth path.