Your website is possibly the first impression a person will have of your business. When your website is not well designed and easy-to-navigate, it can cause a lot of problems. One of the major problems it can end up causing is a loss of business and traffic to your website. So here are 5 features that every easy-to-navigate website needs to have.
- An Easy to See and Use Navigation System
The biggest feature you need for an easy-to-navigate website is the actual navigation system. Your business’s website navigation should be easy to find and easy for all visitors to use. This means that it should not be tiny, and tucked away like it might be on a minimalistic website. It also means that you should have all your links carefully organized in a way that makes sense. So, your contact information should be separate from your products or services.
- A Search Feature
A great feature every site should have is a search function. When a user can search the website, it can make looking for specific products or information much easier. Meaning, they will spend less time clicking around and searching for their desired product, the happier they will be with their experience. Being able to choose what part of the site they want to search on will make it even better. This will help them be able to specify what it is they are looking for, be it a product, service, or something such as a blog post.
- Linked Related Content
Another great feature to have is one that links users to other products or services, similar to what you are. This is a great way to let them see what else you offer, and what other customers have also looked at and bought. This is also a great way to show them the options that they have, and help them to better decide which version they like best.
- A Company Blog
These days you cannot really expect to survive as a business owner when you do not include a blog on your website. Your blog is another way for you to show just how much you know in your field. A blog gives you a chance to promote yourself, while also give users tips, hints, and other useful informational related to your market.
- Social Media Integration
Even if social media is not fully integrated into your website, it is an important feature to highlight. By telling your users that you have a social media presence, you are giving them more ways to connect with you and share your content. This is especially important when you try to reach a younger segment of your audience, who is likely to rely heavily on social media.
These are 5 features that an easy-to-navigate website should have. But, it is not all about the features; it has to be a well-designed site as well. When you are looking to revamp your online image, and ensure your website is actually easy-to-navigate, then go to Online Marketing Services. They will happily help you with web development and design, as well as any marketing questions you may have.