Whether you’re new to the online world or have owned a site for some time now, these tips will help you get the most out of your website.
Search Engine Optimization
The first thing any site needs is visitors. If you tell anyone to “Google it” when it comes to your website, you may want to take a second and see if your site is in the top results. There could be countless numbers of other websites with keywords similar to your site and its content, or even with a similar site name. This means that when they search for your site, they’ll get a list of other sites instead. Your site could be on page 10 of all the Google results that show up, and let’s face it, who navigates to page 10? Typically, when people do a web search for something, they want information fast and without having to do a bunch of scrolling.
To get your website in the top results, you’ll need to optimize it for search engines; that’s where Search Engine Optimization (SEO) comes in. Search Engine Optimization is the process of adding keywords and phrases to your website’s description and keywords section in order to increase its uniqueness and the likelihood of it appearing in the top results of search engines. These keywords should be relevant, non-cliché, and specific to avoid the danger of being drowned out by the competition who is also (most likely) using SEO effectively. You should also update these words and phrases periodically to keep up with current trends and attract more visitors. Do your research and find out which SEO keywords can work for you.
Have you ever wondered why your favorite sites often have a bunch of vivid advertisings all around the content you actually came for? It’s because they want to stay in business. These sites bring in revenue every time someone clicks one of those little boxes. How does it work? Well, people love to shop online and online retailers need their products and services visible to as many people as possible.
That’s why they will pay you for every click their ads get. This type of advertising is often referred to as Pay-per-click (PPC). These ads are tailored to the interests of each visitor based on the keywords that led them to your webpage and the content they are viewing on your site. This increases the chance that the visitor will actually click the ad rather than skim over it.
Another form of advertising called ‘Pay-per-view’ (PPV) works similarly, but pays out based on every view your landing page gets. When a user clicks a link to get to your page, a ‘pop-up’ ad is displayed (usually in a new window). Similar to PPV is Click-per-thousand views (CPV) advertising that pays a bit more (in dollar amounts) for every 1000 views your page gets.
One other form of advertising is ad-hosting. This is when people pay you to put their ads on your site, regardless of whether or not those ads are clicked. This form of advertising is best for websites with heavy traffic because people will not pay you to put their ads on a site with an unsatisfactory number of visits.
When done properly, advertising can benefit both you and your affiliates and make other websites refer your site more if they are getting substantial traffic from your website.
This is just one way to make money from your website, stay tuned for more.