In the past decade, social media has grown from a niche interest for millennials to an inescapable ubiquity. Businesses, of course, have seen this and taken advantage of it in various ways. You might utilize Twitter or Facebook to promote your brand, but how many clients are...

The main goal of any marketing initiative is to get customers to purchase your product or avail of your services. This has been an aspect of marketing since its inception and has grown in complexity as new technologies are introduced into the way in which people do business...