Brand Your Business With Google Hangouts in Denver Colorado
Would you like to learn how to Brand Your Business With Google Hangouts in Denver Colorado?
One of the benefits of using Google Hangouts on Google+ is that you can easily show customers what makes your business different from your competitors. Marketing experts have long said, that every business should be able to state openly why their customers should do business with them and not with other businesses. This statement is called a company’s unique selling proposition, or USP.
Every USP should include an undeniable truth—the choice to be made for a certain product or service should be clear, based on the things that matter to the customer. However, one of the problems with having this truth appear only as a written statement and not as a proven fact, is that it is very difficult for a prospect to visualize what is meant if he or she doesn’t know the company or business owner.
If there is a question about whether or not your product does what you say it does, it will be difficult for you to give the prospect assurance based on a statement. However, a video presentation that demonstrates those elements can give a buyer the level of assurance that they need.
Google Hangouts allow your business to broadcast of visual sense of assurance to your customer. And by using them you can even go one step further. You can broadcast live and give your customer the opportunity to interact with you in real-time.
This is an important element of demonstrating your claim about what makes your business different. The customer is able to actually see your product and/or service in action as well and thus rid themselves of any nagging doubts they might have about what you say it does.
Hangouts can also cut down on the length of time that it will take for a customer to trust what it is that you have to say. Google Hangouts allow for you to do more than make an advertising claim. They allow for you to provide definite proof that the benefits of your product are not only possible, but they are real.
In order to use Google Hangouts to differentiate your business, you should carefully plan the best way to showcase what it is your company does. You should also plan on who would be the best person to deliver a live presentation to your customer and prospect base.
While Google hangouts are relatively simple to operate, you’ll want to have someone focus on operating the technical details and another person to deliver your presentation, if possible. This will allow you to be able to focus on the two way conversation that can take place between yourself and your customers on a Google Hangout. This engagement will be key in gleaning all of the benefits of your differentiation.
Another key to your success in using Google Hangouts is to be able to invite people that are already interested in what your company does. Companies that can draw large number to their hangout are good at starting and maintaining active online communities. It takes becoming well-versed in managing the elements of the Google+ social network that draw interested prospects to those things that you share on a regular basis.
Google Hangouts have great potential for those companies that master both the presentation and community aspects. Learning to do both can be worth your time as you will be able to develop an active audience for your activity without significant advertising costs.
Seizing this opportunity fully can give you an edge over companies that cannot do what your company can do, as you will be able to provide visual proof in real time. In that way a well-executed Google Hangout can give new life to your USP.
Contact Online Marketing Media for assistance with Google+ and Google Hangouts in Denver, Colorado and beyond.
(720) 432-1736
You can also watch our weekly “Colorado Business Hangout” every Wednesday at 12 Noon Mountain time.
http://coloradobusinesshangout.com/
Denver Video Marketing For Local Business
Would you like to position your local or online business for a whole new level of success with video marketing? Check out this blog post now…
Here are a few stunning facts about video marketing, social media, mobile, and YouTube.
YouTube is the 3rd most popular website in the World after Google and Facebook.
More than 1 billion unique users visit YouTube each month.
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth and 50% more than last year.
70% of YouTube traffic comes from outside the US.
YouTube is localized in 56 countries and across 61 languages.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year.
We now have more than a million creators from over 30 countries around the world earning money from their YouTube videos.
Thousands of channels are making six figures a year.
YouTube is available on hundreds of millions of devices.
Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day. Over 700 YouTube videos are shared on Twitter each minute.
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
There are 500 tweets per minute containing a YouTube link.
More than 50% of videos on YouTube have been rated or include comments from the community.
Millions of videos are “favorited” every day.
Finally, you don´t have to worry anymore about wasting your time. You don’t have to worry anymore about old and ineffective YouTube marketing strategies which are still being taught on the Web that may actually shut down your YouTube account no matter how many followers you have. Call us today and we can create mazing, effective videos for you and rank them at the top of Google and You Tube.
Call Online Marketing Media today for a consultation.
(720) 432-1736
Denver Local SEO Experts
Welcome to Online Marketing Media, we are your Denver Colorado Local SEO Experts. A large majority of customers turn to the Internet to find what they need before they contact or visit a store. Out of all local business searches, 86% follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.
Most potential customers may not know your business name or Website address.Instead, they will type specific keywords into search engines to find the products they want. Effective use of Online marketing can help your company show up on search engines, like Google, Bing and Yahoo when a potential customer is searching for your services and products.
We help you get found on the internet in all the right places. Our number one goal is sales and conversions.
Our Services Include:
- Website Design
- Custom WordPress Web Design
- E-Commerce Websites
- Website Hosting
- Search Engine Optimization
- Video Marketing
- Social Media Marketing
- Video Email
- Google Places/Google Plus
- Custom Facebook Fanpages
- Blogging
- Logos and Branding
- Custom Videos for your Business
Our primary goal is to instruct small business owners on the latest marketing practices used by the advanced technological world that we live in.
Honesty, Integrity, Quality and Reliability are the foundation of our company. We always keep your company’s best interests in mind when developing a marketing or business strategy.
To support and enhance our clients’ marketing goals, we offer a wide variety of online business services that include providing unique and qualified content and utilizing a process that improves your Search Engine Marketing results.
Our commitment to fairness is based on our belief in providing the most value for the service you pay for. We implement this with simple practices like reducing any unnecessary expenses. We are efficient at doing tasks with the least amount of expense. And this equals lower costs for you!
Call Today for a Free Quote (720) 432-1736
Colorado Business Weekly Hangout – January 15, 2014
Online Advertising for Local Business
How to Reach a Laser Targeted Audience
The Colorado Business Weekly Hangout was created to provide local business owners with a resource to learn about what’s working now in online marketing for local business.
We hope you find these weekly business hangouts helpful and informative.
Our goal is to help you gain an edge on your competition and dominate your local market through smart marketing.
Video Marketing For Local Business
You’ve probably heard that you should be doing video marketing for your business. What may not be as clear to you is what you would actually be producing. In addition to that, it may also be a little less clear as to how you will actually benefit. Obviously, you will create videos and upload them to a site like YouTube.com. But what should your video’s content be? What kind of videos will cause prospects to want to buy from you?
Video marketing is as much copywriting as it is creation of camera footage to upload. When a buyer sees your video you will want them to feel that they want to buy from you. Just as is the case with any advertisement, you won’t have long to tell them about how they would benefit from your product. Once the viewer becomes disinterested, they will tune you out.
The fundamental formula that marketers have always used in order to create promotional resources relies on the acronym AIDA. In this acronym, the first “A” stands for attention. The “I” stands for interest. The “D” stands for desire. And the last “A” stands for action. Each one of these principles are important for you to structure any promotion.
The majority of the questions about the effectiveness of video marketing originate from our experience in viewing television commercials. Business owners typically reflect on what they have been watching over the course of their lifetime and feel that they could never put something together on that scale. The perception is that a video has to be funny and/or clever and have very high production values.
While the production value in videos that mirror the television commercials can be effective it’s not necessary in order for you to make money in your small business. You can create videos that will help to build your clientele and to sell more products and services.
The messaging in your video should be more direct than in your typical television commercial. Whether you’re speaking on camera or from a voiceover behind the scenes, you should be talking to the buyer in a one-to-one conversation. When you do this, you will be using direct marketing principles.
That is why the AIDA model will work differently for you that it will for a large corporation that has television commercials created for a branding message. The point of your video message will be for the customer to take an action (the last A in AIDA) after watching it. The point of a large corporation’s commercial is for the buyer to remember the company when it’s time to make a purchase.
Therefore, your video marketing will need to make up in volume what it doesn’t have in the reach of a television commercial with a branding message. In other words, you will can achieve the branding effect by multiplying the number of videos that you produce and subsequently making them visible to prospects.
Let us know when you need help with video marketing and professional videos. Call Online Marketing Media at (720) 432-1736
Quick video about WordPress Web Design- Denver Style
Brad and Kathy talk about WordPress Web Design- Denver Style. Over 63 Million Websites are powered by WordPress worldwide.
The 3 main points are:
Scalability and Customization
Powerful Content and Blogging
How it is the SEO super power….
Facebook Marketing Basics For Your Business
In this blog post we are going to cover some Facebook Marketing Basics For Your Business. Facebook continues to be one of the most visited websites on the internet. And, as of right now there has been no replacement for what the site has become to most businesses and individuals. Most people use Facebook to connect with friends and family such that is has taken the place of being able to reach out by phone. It’s estimated that there are at least 3 to 4 different generational age demographics actively using Facebook accounts right now.
These facts are very important to the need of every business to have a presence on the platform. While not every business needs to be active in seeking prospects and customers, it would be unwise to not have a Facebook Page for users to visit to learn about your business. The key activity for success on Facebook, is for businesses to engage users. To do so, your business should be producing good content that keeps the attention of potential prospects and customers.
Engagement should be a two-way conversation if possible. It is a way for you and your business staff to listen to the public about things that they value. It’s also your way of being able to answer their concerns and questions regarding your product, services and public opinions.
In order to establish a presence on Facebook, your business needs to have a special page dedicated for business communications. This should be separate from your personal Facebook account. With your business page, you’ll share articles, videos, blog posts, or ideas with those connected to your company’s Facebook page.
You will use this content to attract new prospects into your marketing funnel. To leverage Facebook to meet new prospects, the online content that you produce should be worthy of others sharing it with their personal online network. If your content isn’t being shared, you might need a bigger Facebook following or more compelling content.
As you engage those new to your business page, you want to encourage them to sign up for your e-mail list or your SMS notification list. This part of the process works like any other opt-in or marketing strategy. You want to give the visitor a clear message about receiving something in their best interest in exchange for their contact details. Keeping the interest of those connected to your business through Facebook, should always have some relationship to what your business is doing. Even if that connection is indirect, those who follow your company should have your business in their minds. Any social media platform strategy should ultimately lead to your company getting more prospects. If it doesn’t, you will want to consider keeping your Facebook presence, but devoting your time to the social media platform that does bring prospects.
This is important because all social media, including Facebook is very time intensive. In order for it to be done effectively, you’ll need to have a person in your business dedicated to doing it every day or at least frequently. While some companies choose to hire a specialist and train them, this is a very slow and resource intensive solution. Smart companies work with local marketing consultants such as Online Marketing Media in Denver that can help with designing a strategy and implementing a plan for success.
SEO Strategies from Parker Colorado
SEO Strategies in Parker Colorado
Tonight’s SEO tips are simple and straightforward.
1.Blogging for Business
2.Google Hangouts on Air for Business
3.Social Media startegies for Business
If you have any questions, check out our website or call today (720) 432-1736
Effective Video Marketing Methods
Today’s post details some of the most Effective Video Marketing Methods.
Video Marketing has become one of the most effective ways to reach your target customer. Not only do you have the same promotional advantages that were once only associated with webpages (SEO and Social Media Sharing), you also have the added benefit of a medium designed to make a personal connection with your viewer/customer. There are several different ways for you to use video in order to market your business. Here are a few to consider:
Screenshare Video
Screenshare videos allow you to share your screen with your viewers. If you have something that you would like to demonstrate to your customers that is on screen and computer related, you can do a Screenshare video. In order to do one, you’ll need some special software (in some cases it’s free), which will give you the ability to narrate while you move and click around your screen in real-time.
Screenshare videos are great for customer service as well as enhancing the value of your existing products. For companies that want to make sure that a customer is able to properly utilize their add-on services, Screenshare videos are a great way of giving them a visual representation of what they can actually attain.
Slideshow Videos
Slideshow videos are simple to make and typically don’t require any additional software. Whether you own a Mac or Windows computer, the capacity to create a Slideshow video is typically resident on your laptop or desktop machine when you purchase it.
In order to create a Slideshow video, you will select relevant digital images that you would like to show to your customer. In some cases you will be narrating to the viewer what they’re seeing in the images. In other cases, the images will be complementary to what you are talking about in the audio portion of your video, while not always directly related.
Whiteboard or Animated Video
Animated videos are used to draw the attention of the viewers’ eyes and fixate them on your message. The action in the video is literally being created in front of the eyes of the viewer, in real time.
In other words, the message that you want to convey to the viewer is literally being written in cartoon forum, letter by letter so that your customer is part of the experience of “creating” the video. While this visual (cartoon-like) message is being written and presented, a narrator is providing an audio commentary of what is being transmitted.
The true advantage of using animated videos, is that they are effective in getting customers to pay attention to the actual video. The key to making an animated video work is to make sure that the targeted customer actually sees it. That means that it’s most effective when found in a search or paid campaign that’s initiated by a person searching for specific information.
Google Hangouts on Air
Google Hangouts on Air are a very effective and simple way to capture video live. It will then record your video and post it to you Google + page and your You Tube channel. It could be used to interview people, do training, screen share, webinar and so many other valuable features.
When you’re creating videos for your business, the first issue that you will want to deal with is how to describe what people are going to see. There are two basic ways to give viewers an idea of what’s in your video.
First, you can typically give viewers a thumbnail image that represents what they will actually see. You should pick the most visual and exciting image that viewers can latch on to. Secondly, you can create a title that incites curiosity in the viewer or customer. When you write your title, you’ll want to do so in a way that will make people want to see what’s inside. Therefore, when you write your title, do so to stir up desire in the viewer and not just to provide information to them.
If you need help with Video Marketing or just don’t want to do it yourself, contact
Online Marketing Media today at (720) 432-1736
How Your Local Buyers Make Decisions
Local buyers behave in some pretty predictable ways even with all of technological changes that there have been in communication. These buyers have a specific need that they’re trying to fulfill and go to the internet to take care of it. Those businesses that can meet the buyers with the right message will win. This process of “meeting the buyer” isn’t complicated although the competition is fierce.
All Businesses Have Access to Internet Marketing Strategies
As the classification of internet marketing matures, its strategies have become known to most business owners. You’ve seen these strategies in newspapers, trade publications and business magazines being discussed in various ways. Unfortunately, those discussions aren’t organized in any particular order.
That means that one week you’ll hear about “how to successfully use social media”. The next week you’ll hear about a strategy on “how to successfully select a SEO consultant”. And finally, you probably read in numerous articles about what you need to do to get ready for “the mobile revolution”.
All of these strategies are only parts of a whole plan. What is most important is that you understand how your typical buyer makes the decision to buy the products and services that you sell. That will help you to determine how all of these strategies fit together for your business.
Finding Out Who Your Buyer Is
Doing some research on your typical buyer will go a long way toward deciding what kind of marketing strategies are going to have the most success. That doesn’t mean that you need to pay a large marketing firm for this information. You can do a great job of gathering this research yourself, by setting up online surveys and sending an e-mail to your customers to take them.
You basically want to know a couple of things. First, you’ll want to know how they came to find out about your business. And then 2) you’ll want to know about their most recent purchase with you. You should try to find out about what drove their decisions to do business with you. This is important because you’ll be getting a sense for how you’re getting people to come to your location and make the decision to buy.
In addition to getting information on their decision-making, you’ll want to know who your buyer is. Finding out their age and gender is often key to being able to discern some of their preferences.
While this information won’t be an exact predictor of future buyer decision-making, you will be able to learn from trends and patterns as more of your buyers return surveys to you. The downside to this, of course is that you may never get a significant number of your customers to return your surveys. This will delay you in getting the help you need to tweak your marketing campaigns.
Working with Professionals
One shortcut to getting the kind of information that is typically gathered by large research firms, is to work with people who have access to large scale marketing studies and information. Industry professionals often subscribe to research firms whose job it is to find out what goes into buyer decisions. These research firms survey millions of different kinds of buyers and then report this data the industry professionals that subscribe. Local marketing consultants and their companies often subscribe to multiple services that provide this kind of information.
By working with local marketing consultants, you can often get access to some of this valuable information without having to pay the exorbitant fee that a research firm would charge you. In addition to this, most marketing consultants will help you to bring context to the statistics. In other words, they will help you to apply the information from the research firm to your individual business.
