Aside from traditional TV and print ads, a new type of marketing is starting to emerge: social media marketing. Now, people no longer have to depend on old-fashioned telephones and letters to keep in touch. Social media allows people to keep up with all of their friends and family by posting status updates, sharing photos, and instantly sending messages to one another.
The Rise of Social Media
While it took a few years for social media to rise through the ranks, it is now an undeniably powerful force to be reckoned with. According to Statista, Facebook now has a whopping 1.71 billion active users per month. That is no statistic to sneeze at! And that’s only for a single social network—consider the fact that many more platforms such as Twitter, Instagram, and Tumblr exist as well.
Taking Advantage of Social Media for Business
You may be wondering what all of this means for your business. Whether your offices are located in sunny San Diego or Denver, CO, any entrepreneur can benefit from this new technology. But how do you use social media to effectively market your company?
Marketing Your Company the Right Way
Utilizing social media marketing isn’t as simple as signing up for an account and posting whatever comes to mind. Here are a few suggestions for hooking your audience in:
1. Provide a Service to Your Customers
Customers want to be able to easily reach you for any questions they may have. Hire a social media manager to take care of troubleshooting and inquiries to make your customers feel that you care about their needs. Do outline whether you have a strict schedule or operate 24 hours a day, though.
2. Offer Enticing Discounts and Promos
Give your audience a reason to follow your accounts by providing exclusive discounts only on your social media feeds. Then, encourage them to share these promos with other people they know.
3. Come Up with Meaningful and Engaging Content
As with SEO, don’t just post random articles or graphics on your site. Make sure to create useful and relevant information that your audience can actually learn from. This will also make your appear as an expert in your field.
As they often say: strike while the iron is hot. Take advantage of social media while it is still relevant to your audiences, and you’re sure to see an increase in your business’s profits.
