Google is one of the biggest search engines in the world. Your website should be mobile, not just because it is helpful, but because it can help your business succeed. Here are some reasons why a mobile site is important through the eyes of Google:
Mobile devices today have the ability to change the format of text online. The devices can be turned, flipped, and reversed, and are able to change into many formats; it’s important to make sure your text is readable in every which way. If not, the consumer is going to see you outdated and old-fashioned.
Having your information mobile friendly allows people to better access what you’re trying to convey. Mobile searches have an assortment of devices, and each device reads different. The text needs to be able to zoom in and out, formatted correctly, and be easily understood by large audiences.
An important reason to have your site mobile friendly is because of links. If you have an article with links at the end to connect the reader to purchasing abilities, make sure they are visible and easy to click on. If links are too close together, the user is going to get confused on which to click on, and might end up in the wrong place.
If the user can’t use the site on their device, they may never return. This reduces sales and customer retention. Having a mobile site allows consumers to access information in any format, which makes people want to return and explore all the options your business or website has to offer.
With today’s changing technology, people are resorting more and more to mobile devices. Everything is on the go. If a person can’t complete a search of your website, then you need to make some changes. This is only hindering your business.
Tablets, watches, phones, and other mobile devices have more searches than laptops nowadays. You can check to see if your site is mobile friendly on Google’s Webmaster Tools. It will show you if any consumer is having problems accessing your information and how to fix them.
A mobile-friendly site can also limit competition between your competitors. If people are spending more time on your website, then chances are they are spending less time on your competitors. If a user is spending too much time trying to navigate through the information, they will look elsewhere for what they need.
Google also suggests that mobile sites are important because of speed. Users are operating at a fast pace, and if your website taking too long to load, then they are going to leave. If your website is mobile friendly it will load with a certain code specific to the device, making consumers much happier.
As you can see, Google suggests that a mobile site is important. Mobile friendly websites allow the consumers to successfully gain the information in a fast and accurate manner. If your website is mobile friendly, it will give your company more customers, grow your business, and ultimately make you look professional.