10 Forms of Online Marketing

As an online marketing company in Denver, one thing that we hear a lot is that many business owners just aren’t aware of what online marketing opportunities are out there. The online marketing world changes so often that it can be hard to keep up – which is why we do the hard work for you. Here are ten types of online marketing that we use to help your company succeed.

1. Video Marketing

Video content is quickly becoming the most powerful way to reach an audience online. Videos can be anything from education to entertainment and can help establish your brand’s persona in just a few seconds.

2. Affiliate Marketing

Affiliate marketing involves giving a third party a reason to refer people to your product. This often means giving them a discount code to share, or offering them a small paycheck for every click their affiliate link gets.

3. Inbound Marketing

Inbound marketing means to use your content on your website to draw in readers, and then convert them to buyers.

4. Referral Marketing

Referral marketing happens when a customer is happy enough to tell other people to buy from you. Reviews are a form of referral marketing.

5. Email Marketing

Sending out emails to an invested list of buyers and interested parties is a great way to market your products and services.

6. Pay-per-click Marketing

PPC marketing means that you pay to have your website link displayed prominently in ad space on various Internet pages, primarily on Google or other search engines. Every time someone clicks, you pay a small fee to the hosting website.

7. Social Media Marketing

Using social media to market your business can mean a huge range of things. Primarily, social media is a great place to grow your brand’s persona and connect with customers or fans.

8 Display Marketing

Display marketing involves having a space with artwork and words, such as a banner on another popular website. Think of it as a digital billboard.

9. Search Engine Optimization

Getting your product in front of customers by using the right keywords and links is called search engine optimization. This makes sure that search engines display your content on page one of a search.

10. Search Engine Marketing

Using SEO, as well as PPC advertising, social media, and more, all together, is called search engine marketing.

Learn more about these tactics from your trusted online marketing company, Online Marketing Media.