The Google My Business dashboard just added some new features to it. Some were very much awaited while others are a pleasant surprise. No doubt though that all of the new features will make it easier for the business owners to manage their accounts and will also provide them the ability to include more analytical data.
Popular Times & Return Customers
This is one of the most awaited features to Google My Business. Now you will be able to see in graphical format the exact numbers of return visitors and unique visitors on your site. AND you will now be able to see the busiest time so you can make changes accordingly.
Restaurant Menu Link
For all restaurant’s, you can now add a link to your food and drink menu directly to the knowledge panel. This new feature is going to dramatically increase the number of visitors to your website. The one draw back is that you can only add one link. Because of this you will need to make sure that your menu is listed on a single page.
Link to Your Services
You can now add a link to your service page directly on the knowledge panel, just like the restaurant menu.
18 Months of Insight Data for Google My Business
Starting now you can now download up to 18 months of Google My Business insights data into a spreadsheet. If you have a single or bulk account, you will have access to it and will be able to modify your strategies based on this data.
The Google knowledge panel has become a business’s home page, and more and more customers prefer it, over going to the business’ website.